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Browsing by Author 張卿卿


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Showing results 80 to 99 of 236 < previous   next >
DateTitleAuthor(s)
31-May-2010Increasing mental health literacy via narrative advertising張卿卿
22-Nov-2010Increasing mental health literacy via narrative advertisingChang, Chingching; 張卿卿
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
25-Feb-2013The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChang, Chingching; 張卿卿
22-Nov-2010The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility PerspectiveChang, Chingching; 張卿卿
18-Dec-2008Intermedia agenda setting effects in the 1996 presidential election in Taiwan張卿卿
18-Dec-2008The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge張卿卿
18-Dec-2008The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election張卿卿
22-Nov-2010The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation張卿卿; Chang, Chingching
31-May-2010Is that website for me? An affect as informaiton model of congruency effects張卿卿
22-Feb-2013Is That Website for Me? Website-Self Congruency Effects Triggered by Visual DesignsChang, Chingching; 張卿卿
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
25-Feb-2013Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising EffectivenessChang, Chingching; 張卿卿
25-Feb-2013Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChang, Chingching; 張卿卿
18-Dec-2008Mass madia impact on voter response to women candidates: Theoeetical development張卿卿
6-May-2014Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model張卿卿; Chang, Chingching
25-Feb-2013Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a ModeratorChang, Chingching; 張卿卿
22-Dec-2018A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising EffectsChang, Chingching; 張卿卿
27-Apr-2017Methodological Issues in Advertising Research: Current Status, Shifts, and Trends張卿卿; Chang, Chingching
Showing results 80 to 99 of 236 < previous   next >