1. NCCU Academic Hub
  2. Research Outputs

Browsing by Author 張卿卿


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 32 to 51 of 236 < previous   next >
DateTitleAuthor(s)
22-Nov-2010Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sampleChang, Chingching; 張卿卿
18-Dec-2008Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator張卿卿
18-Dec-2008Diagnosticity of masculinity and Femininity in processing advertising messages張卿卿
31-May-2010Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation張卿卿
18-Dec-2008Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan張卿卿
31-May-2010The driving forces for smoking among Taiwanese adolescents張卿卿
18-Dec-2008The effect of personality differences on product evaluations張卿卿
18-Dec-2008Effectiveness of Ad Framing for Consumption Products張卿卿
31-May-2010The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model張卿卿; Chang, Chingching
21-Feb-2013Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual DifferencesChang, Chingching; 張卿卿
21-Feb-2013Effectiveness of promotional premiums: The moderating role of affective state in different contextsChang, Chingching; 張卿卿
18-Dec-2008The effectiveness of retrospective and anticipatory self-referencing ads張卿卿
25-Feb-2013The Effectiveness of Using a Global Look in an Asian MarketChang, Chingching; 張卿卿
21-Feb-2013The effects of ad-induced and context-induced affect on on-line and off-line judgments of health adsChang, Chingching; 張卿卿
18-Dec-2008The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective張卿卿
18-Dec-2008Effects of gender schematic processing on the reception of political commercials for men and women candidatesHitchon, Jacqueline C.;Chang, Chingching; 張卿卿
18-Dec-2008The effects of personality on product evaluation張卿卿
25-Feb-2013The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign StrategiesChang, Chingching; 張卿卿
28-Apr-2020Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
22-Feb-2013The effects of the number of product subcategories on perceived variety and shopping experience in an online storeChang, Chingching; 張卿卿
Showing results 32 to 51 of 236 < previous   next >