Browsing by Author Academy of Marketing Science
Showing results 1 to 1 of 1
| Date | Title | Author(s) |
|---|---|---|
| 6-Oct-2010 | The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials | 邱志聖 |
| Date | Title | Author(s) |
|---|---|---|
| 6-Oct-2010 | The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials | 邱志聖 |