The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials

Title	The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials
Creator	邱志聖
Contributor	Academy of Marketing Science
Date	2001
Date Issued	6-Oct-2010 11:16:34 (UTC+8)
Relation	the 10th Biennial World Marketing Congress
Type	conference

dc.contributor	Academy of Marketing Science	en_US
dc.creator (作者)	邱志聖	zh_TW
dc.date (日期)	2001	en_US
dc.date.accessioned	6-Oct-2010 11:16:34 (UTC+8)	-
dc.date.available	6-Oct-2010 11:16:34 (UTC+8)	-
dc.date.issued (上傳時間)	6-Oct-2010 11:16:34 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/45894	-
dc.language.iso	en_US	-
dc.relation (關聯)	the 10th Biennial World Marketing Congress	en_US
dc.title (題名)	The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials	en_US
dc.type (資料類型)	conference	en