| dc.contributor | Academy of Marketing Science | en_US |
| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.date (日期) | 2001 | en_US |
| dc.date.accessioned | 6-Oct-2010 11:16:34 (UTC+8) | - |
| dc.date.available | 6-Oct-2010 11:16:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Oct-2010 11:16:34 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/45894 | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | the 10th Biennial World Marketing Congress | en_US |
| dc.title (題名) | The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials | en_US |
| dc.type (資料類型) | conference | en |
