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Showing results 24 to 43 of 186 < previous   next >
DateTitleAuthor(s)
31-May-2010Increasing mental health literacy via narrative advertising張卿卿
31-May-2010Is that website for me? An affect as informaiton model of congruency effects張卿卿
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
31-May-2010Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model郭貞
31-May-2010A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan郭貞
31-May-2010A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978孫秀蕙;陳儀芬
31-May-2010The relationship between how we watch television news and what we get:from agenda setting and uses & gratifications perspectives陳憶寧
31-May-2010The relationships between how we watch television news and what we get: from agenda setting and uses陳憶寧
31-May-2010Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising張卿卿
31-May-2010User’s evaluation of homepage as a function of two design factors: An online field experiment郭貞
31-May-2010一個新的隱喻廣告分類與現況分析吳岳剛
25-Oct-2016一齣剖析廣告內在性格與行為能力的九幕劇--介紹《廣告與當代社會》陳文玲
18-Oct-2012不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響賴建都;黎佩芬
18-Oct-2012不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響賴建都;黎佩芬
25-Oct-2016世界廣告自律體系之分析劉美琪
31-May-2010中國大陸都會區青少年消費行為初探郭貞
31-May-2010中國大陸高等設計教育發展之初探賴建都
6-May-2010以區位分析比較網路、型錄、與商店做為購物管道之競爭優勢 : 一個跨年比較郭貞; 黃振家
31-May-2010以自由書寫和對話作為開發insight、激發創意的手段:2003年夏天兩支反菸廣告影片的創作歷程陳文玲
25-Oct-2016企業CIS導入活動推廣與廣告文宣實例研討張百清