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Showing results 37 to 56 of 94
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Date
Title
Author(s)
20-Feb-2013
Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication
Chang, Chingching
25-Feb-2013
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes
Chang, Chingching; 張卿卿
21-Feb-2013
Repetition Variation Strategies for Narrative Advertising
Chang, Chingching; 張卿卿
8-Mar-2013
Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan
孫秀蕙;陳儀芬
8-Mar-2013
Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality
Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
26-Feb-2013
A Study of the Consumption of Chinese Online Fortune Telling Services
Kuo, Cheng; 郭貞
27-Feb-2013
A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan
nccur; 賴建都;黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
8-Mar-2013
Study on the effectiveness of newly developed tobacco warning labels in Taiwan
賴建都;黎佩芬
8-Mar-2013
Views from the Field: Public Relations Industry-Academia Relationships
Cheng, Huei; Gregorio, Federico de
25-Feb-2013
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.
Chang, Chingching; 張卿卿
6-Mar-2013
一個新的隱喻廣告分類與現況分析
吳岳剛; Wu, Yueh-Gang
18-Dec-2008
企業網路謠言之危機管理策略研究--消費者行為的觀點
祝鳳岡;楊達妮
6-Mar-2013
候選人負面新聞與新聞框架對政治憤世嫉俗與政治責任歸屬的影響
陳憶寧; Chen, Katherine Yi-ning
8-Mar-2013
兩岸大學色彩通識教學概況比較研究
王其敏
8-Mar-2013
再現「現代女性」:日治時期《臺灣婦人界》的廣告圖像符號研究
孫秀蕙;陳儀芬
8-Mar-2013
台灣「當代攝影家」對影像數位化的互動研究
游本寬
25-Feb-2013
台灣選舉中的競選廣告與議題/特質所有權認知
張卿卿
27-Feb-2013
台灣電視政論節目的議題論述策略與框架分析:以「真調會覆議案大法官關說疑雲」為例
孫秀蕙; 陳儀芬; Sun, Hsiu-Hui; Chen, I-Fen
8-Mar-2013
品牌年輕化與非目標市場效果:當西方遇上東方
張郁敏; Chang, YuhMiin
8-Mar-2013
單一與多重媒體重複策略之傳播效果比較
張郁敏; Chang, Yuhmiin