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題名 Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes
作者 Chang, Chingching
張卿卿
貢獻者 政大廣告系
日期 2009-02
上傳時間 25-Feb-2013 16:06:46 (UTC+8)
摘要 This article describes findings from 2 studies of smoking attitudes and behavior among Taiwanese adolescents. In the first, a survey, the motivations to gain positive external rewards, enhance positive internal affect, and reduce negative internal affect were all found to predict positive attitudes toward smoking, the intention to smoke, and actual smoking behavior. Concern for short-term health consequences was negatively associated with these outcomes (although concern for long-term consequences was not). In the 2nd study, smokers responded more defensively to ad messages arguing against psychological rewards from smoking than to health-consequence messages, and actually had more positive attitudes toward their own smoking behavior after viewing the antirewards ads. In contrast, nonsmokers responded more favorably to ads arguing against the psychological rewards of smoking than to ads highlighting health consequences, and also strengthened their antismoking attitudes after exposure to the ads that downplayed psychological rewards. Implications for antismoking campaigns are discussed.
關聯 Health Communication, 24, 1-11
資料類型 article
DOI http://dx.doi.org/10.1080/10410230802465241
dc.contributor 政大廣告系en
dc.creator (作者) Chang, Chingchingen
dc.creator (作者) 張卿卿zh_TW
dc.date (日期) 2009-02-
dc.date.accessioned 25-Feb-2013 16:06:46 (UTC+8)-
dc.date.available 25-Feb-2013 16:06:46 (UTC+8)-
dc.date.issued (上傳時間) 25-Feb-2013 16:06:46 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56992-
dc.description.abstract (摘要) This article describes findings from 2 studies of smoking attitudes and behavior among Taiwanese adolescents. In the first, a survey, the motivations to gain positive external rewards, enhance positive internal affect, and reduce negative internal affect were all found to predict positive attitudes toward smoking, the intention to smoke, and actual smoking behavior. Concern for short-term health consequences was negatively associated with these outcomes (although concern for long-term consequences was not). In the 2nd study, smokers responded more defensively to ad messages arguing against psychological rewards from smoking than to health-consequence messages, and actually had more positive attitudes toward their own smoking behavior after viewing the antirewards ads. In contrast, nonsmokers responded more favorably to ads arguing against the psychological rewards of smoking than to ads highlighting health consequences, and also strengthened their antismoking attitudes after exposure to the ads that downplayed psychological rewards. Implications for antismoking campaigns are discussed.en
dc.format.extent 119847 bytes-
dc.format.mimetype application/pdf-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Health Communication, 24, 1-11en
dc.title (題名) Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudesen
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/10410230802465241en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1080/10410230802465241en_US