Showing results 1 to 20 of 94
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| Date | Title | Author(s) |
| 21-Feb-2013 | Ad Framing Effects For Consumption Products: An Affect Priming Process | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | Ambivalent Attitudes in a Communication Process: An Integrated Model | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | Assessing the TARES as an ethical model for antismoking ads | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
| 13-Mar-2013 | Bazin at work: the concept of realism in Chinese-language films | Chen, Ru-Shou Robert; 陳儒修 |
| 18-Dec-2008 | Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs | 張卿卿 |
| 8-Mar-2013 | Characteristics and Dimensions of Ethical Leadership in Public Relations | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
| 25-Feb-2013 | Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion | Chang, Chingching; 張卿卿 |
| 13-Mar-2013 | The closer the relationship, the more the interaction on Facebook? Investigating the case of Taiwan users/ Cyberpsychology, Behavior, and Social Networking | Hsu, Chiung-Wen (Julia) ; Wang, Ching-Chan ; Tai, Yi-Ting; 許瓊文;王靜蟬;戴宜庭 |
| 8-Mar-2013 | College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy | Wang, Chenyi; Cheng, I-Huei |
| 8-Mar-2013 | Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars | Cheng, I-Huei; Gregorio, Federico de |
| 8-Mar-2013 | Effective Science Communication: Public Perceptions and Media Representation | 鄭怡卉;曾耀寰 |
| 21-Feb-2013 | Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | The Effectiveness of Using a Global Look in an Asian Market | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing | Leshner, Glenn; Cheng, I-Huei; 鄭怡卉 |
| 25-Feb-2013 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chang, Chingching; 張卿卿 |
| 22-Feb-2013 | The effects of the number of product subcategories on perceived variety and shopping experience in an online store | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals | Chang, Chingching; 張卿卿 |