Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/109222
DC Field | Value | Language |
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dc.contributor | 廣告系 | - |
dc.creator | 張卿卿 | zh_TW |
dc.creator | Chang, Chingching | - |
dc.date | 2016-08 | - |
dc.date.accessioned | 2017-04-25T07:50:02Z | - |
dc.date.available | 2017-04-25T07:50:02Z | - |
dc.date.issued | 2017-04-25T07:50:02Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/109222 | - |
dc.description.abstract | This study argues that behavioral recommendations in health news function as cues to action. A proposed self-oriented model seeks to explore the impacts of behavioral recommendations in health research news as cues to action through their influences on self-relevancy and self-efficacy. A content analysis (Study 1) first establishes that health research news commonly features behavioral recommendations. A message experiment (Study 2) then explores the utility of behavioral recommendations as cues to action by demonstrating a self-relevancy effect: Health research news with, as opposed to without, behavioral recommendations increases the self-relevancy of advocated health behaviors, which then improve people’s attitudes toward and intentions to adopt those behaviors. A second message experiment (Study 3) tests whether varying presentations of behavioral recommendations alter their effectiveness as cues to action and thus people’s behavioral intentions through a dual effect process. In addition to the previously demonstrated self-relevancy effect, this experiment shows that concrete, as opposed to abstract, behavioral recommendations trigger a self-efficacy effect, increasing perceived self-efficacy and further improving behavioral intentions. | - |
dc.format.extent | 111 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | Journal of Health Communication, Vol.21, No.8, pp.954-968 | - |
dc.title | Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes | - |
dc.type | article | - |
dc.identifier.doi | 10.1080/10810730.2016.1204377 | - |
dc.doi.uri | http://dx.doi.org/10.1080/10810730.2016.1204377 | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.grantfulltext | restricted | - |
item.openairetype | article | - |
item.fulltext | With Fulltext | - |
Appears in Collections: | 期刊論文 |
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