Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/112576| 題名: | Launching a Successful Online Business and EC Projects | 作者: | 梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C. |
貢獻者: | 資訊管理學系 | 日期: | 2015 | 上傳時間: | 7-Sep-2017 | 摘要: | There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project. | 關聯: | Electronic Commerce, pp 731-765 Part of the Springer Texts in Business and Economics book series (STBE) | 資料類型: | book/chapter | DOI: | https://doi.org/10.1007/978-3-319-10091-3_16 |
| Appears in Collections: | 專書/專書篇章 |
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| File | Size | Format | |
|---|---|---|---|
| 10091-3_16.pdf | 760.58 kB | Adobe PDF2 | View/Open |
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