Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/116411
DC Field | Value | Language |
---|---|---|
dc.contributor | 廣告系 | zh_Tw |
dc.creator | 林芝璇 | zh_TW |
dc.creator | Cicchirillo, Vincent | en_US |
dc.creator | Lin, Jhih-Syuan | en_US |
dc.date | 2011 | en_US |
dc.date.accessioned | 2018-03-21T09:35:16Z | - |
dc.date.available | 2018-03-21T09:35:16Z | - |
dc.date.issued | 2018-03-21T09:35:16Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/116411 | - |
dc.description.abstract | In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations` web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations. | en_US |
dc.format.extent | 104 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | Journal of Advertising Research, Vol.51, No.3, pp.484-498 | |
dc.title | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | zh_TW |
dc.type | article | |
dc.identifier.doi | 10.2501/JAR-51-3-484-498 | |
dc.doi.uri | https://doi.org/10.2501/JAR-51-3-484-498 | |
item.openairetype | article | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
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index.html | 104 B | HTML2 | View/Open |
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