Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/118704| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 林日璇 | zh_TW |
| dc.contributor.advisor | Lin, Tammy | en_US |
| dc.contributor.author | 朱利安 | zh_TW |
| dc.contributor.author | Tirazona, Julian | en_US |
| dc.creator | 朱利安 | zh_TW |
| dc.creator | Tirazona, Julian | en_US |
| dc.date | 2018 | en_US |
| dc.date.accessioned | 2018-07-17T03:27:47Z | - |
| dc.date.available | 2018-07-17T03:27:47Z | - |
| dc.date.issued | 2018-07-17T03:27:47Z | - |
| dc.identifier | G0105461021 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/118704 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際傳播英語碩士學位學程(IMICS) | zh_TW |
| dc.description | 105461021 | zh_TW |
| dc.description.abstract | - | zh_TW |
| dc.description.abstract | Video game studies have been a widely researched area that continues to evolve. One such development is the emerging phenomenon of Twitch, which is driving millions of users to spectate live-streams of video games. This platform is a relatively new online streaming service and has facilitated an arena for spectators and streamers to create a strong online community. This thesis is a study of Twitch streamer motivation, in particular - motivations of Twitch Affiliate streamers.. Researching the motivations of live streamers and spectators is important because understanding whether a streamer is better motivated by monetary gains, community interaction or the enjoyment of video games lends itself to further understanding of how Twitch – and other streaming platforms – will develop in the future. This study took a qualitative approach using a Grounded Theory framework and one-on-one Online Text-Based Interviews. An evenly mixed group of male and female Twitch Affiliate Streamers were recruited to find any differences or similarities in motivations between men and women through a thematic analysis which coded interview transcripts. The research found the main motivations for male and female Twitch Affiliate streamers; community, intrinsic and extrinsic, and monetary. This information could prove useful to Twitch tv and other live-streaming companies to enhance their platforms by encompassing the motivations of why streamers decide to make use of their services. | en_US |
| dc.description.tableofcontents | Abstract i\nAcknowledgements ii\nTable of Contents iii\nList of Figures vi\n1. Introduction 1\n2. What is Twitch? 3\n2.1. Game Streaming and Twitch 6\n3. Literature Review 7\n3.1. What is Motivation? 8\n3.1.1. Uses and Gratification Theory on Twitch 8\n3.1.2. Intrinsic/Extrinsic Motivation in Live-Streaming on Twitch 9\n3.2. Motivation derived from the Community 12\n3.3. Motivation derived from Social Support 13\n3.4. Motivation and Information Seeking 14\n3.5. Motivation and User-Generated Content 16\n3.6. Summary 17\n3.7. Female motivations to stream on Twitch 17\n4. Methodology 20\n4.1. Introduction 20\n4.2. Qualitative Method 20\n4.3. Grounded Theory 21\n4.4. Inductive Approach 22\n4.5. Data Collection – Text-Based Semi-Structured Online Interviews 23\n4.5.1. Purpose 24\n4.5.2. Type 24\n4.5.3. Form 24\n4.5.4. Medium 25\n4.5.5. Location 25\n4.6. Interview Guideline 26\n4.7. Sampling 26\n4.8. Coding 28\n4.9. Thematic Analysis 29\n5. Findings and Results 31\n5.1. Template 1 – Initial Template 32\n5.1.1. Community Motivation 32\n5.1.2. Intrinsic Motivators 33\n5.1.3. Motivation from Enjoyment of video games 34\n5.1.4. Monetary motivator 35\n5.1.5. Extrinsic Motivators 36\n5.1.6. Gender Differences/Gender Equal 36\n5.1.7. Twitch Benefits 38\n5.1.8. Entertainment Motivator 39\n5.2. Template 2 – General Final Template 39\n6. Discussion 41\n6.1. Social Motivation for both male/female streamers 41\n6.2. Other Shared motivations 42\n6.3. Gender differences in motivations 43\n6.4. Stream Styles 44\n6.5. Summary 45\n7. Limitations 46\n8. Conclusion 50\n9. References 52\n10. Appendix 70\n10.1. Interview Guideline 70\n10.2. Codebook 1: Male Codebook 74\n10.3. Codebook 2: Female Codebook 75 | zh_TW |
| dc.format.extent | 1079333 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0105461021 | en_US |
| dc.subject | 直播 | zh_TW |
| dc.subject | 電腦游戲 | zh_TW |
| dc.subject | 游戲 | zh_TW |
| dc.subject | 動機探討 | zh_TW |
| dc.subject | 探討 | zh_TW |
| dc.subject | Twitch | zh_TW |
| dc.subject | 線上 | zh_TW |
| dc.subject | 社群媒體 | zh_TW |
| dc.subject | Gaming | en_US |
| dc.subject | Live streaming | en_US |
| dc.subject | Video games | en_US |
| dc.subject | Qualitative | en_US |
| dc.subject | Motivation | en_US |
| dc.subject | Twitch | en_US |
| dc.subject | Affiliate | en_US |
| dc.subject | Community | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | Online | en_US |
| dc.title | Twitch實況主直播動機探討 | zh_TW |
| dc.title | The motivations behind Twitch Affiliate Streamers | en_US |
| dc.type | thesis | en_US |
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| dc.identifier.doi | 10.6814/THE.NCCU.IMICS.005.2018.F05 | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.cerifentitytype | Publications | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | thesis | - |
| Appears in Collections: | 學位論文 | |
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| 102101.pdf | 1.05 MB | Adobe PDF2 | View/Open |
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