The Internet audience: Web use as mass behavior

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/122353

DC Field	Value	Language
dc.contributor	廣告系
dc.creator	林淑芳
dc.creator	Webster, James G.;Lin, Shu-Fang
dc.date	2002-01
dc.date.accessioned	2019-02-15T04:00:31Z	-
dc.date.available	2019-02-15T04:00:31Z	-
dc.date.issued	2019-02-15T04:00:31Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/122353	-
dc.description.abstract	We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto`s Law. Duplication across pairs of Web sites is explained by the size o f the audiences unique to each site in the pair, conforming to Goodhardt`s duplication of viewing law. In addition, similarities o f content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% o f the variance in duplication.
dc.format.extent	743269 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12
dc.title	The Internet audience: Web use as mass behavior
dc.type	article
dc.identifier.doi	10.1207/s15506878jobem4601_1
dc.doi.uri	https://doi.org/10.1207/s15506878jobem4601_1
item.fulltext	With Fulltext	-
item.cerifentitytype	Publications	-
item.grantfulltext	restricted	-
item.openairetype	article	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	期刊論文

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