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Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/129732


Title: Narrative Ads and Narrative Processing
Authors: 張卿卿
Chang, Chingching
Contributors: 廣告系
Date: 2019-05
Issue Date: 2020-05-25 10:15:51 (UTC+8)
Relation: Advertising Theory 2nd Ed., Routledge, pp.275-292
Data Type: 專書篇章
Appears in Collections:[Department of Advertising] Books & Chapters in Books

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