Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/131967| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 林淑芳 | zh_TW |
| dc.contributor.advisor | Lin, Shu-Fang | en_US |
| dc.contributor.author | 黃文楷 | zh_TW |
| dc.contributor.author | Huang, Wen-Kan | en_US |
| dc.creator | 黃文楷 | zh_TW |
| dc.creator | Huang, Wen-Kan | en_US |
| dc.date | 2020 | en_US |
| dc.date.accessioned | 2020-09-02T05:20:34Z | - |
| dc.date.available | 2020-09-02T05:20:34Z | - |
| dc.date.issued | 2020-09-02T05:20:34Z | - |
| dc.identifier | G0107464028 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/131967 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 傳播學院傳播碩士學位學程 | zh_TW |
| dc.description | 107464028 | zh_TW |
| dc.description.abstract | 超級英雄電影於近年廣受大眾歡迎，成為主流電影的類型之一，但關於超級英雄電影享樂感的研究卻仍然很少。另外電影中的女性角色形象於近年逐漸改變，女英雄角色於電影中出現之頻率增高，電影中性別刻板印象的程度則逐漸降低，這種情況和女性觀眾的觀影後感受是否相關值得關注。\n\n本研究採用單因子實驗設計，並假設電影中的女性角色形象會引發角色認同與理想自我一致性，並和享樂感與生活意義感相關，後兩者又會影響觀眾的自我效能感、領導特質評價與身體意象評價。結果指出，當觀賞的是女英雄角色時，女性觀眾的情緒共情程度會提升，正向影響享樂感；認知共情、角色融合、理想自我一致性程度亦會提升，正向影響生活意義感，但同時女英雄角色亦會直接提升女性觀眾的生活意義感，而生活意義感還會和女性觀眾的自我效能感呈現正相關。\n\n本研究結果證實女英雄角色的確能帶給女性觀眾更高程度的享樂感和生活意義感，且觀眾的其他態度與認知也可能被它們影響，此點為日後實務上電影製作與行銷提供了學術支持，除了吸引女性客群外，或許亦可藉此傳達性平觀念。而隨著超級英雄電影的持續火紅，本研究認為未來研究首先可針對更多樣的女性角色進行深入分析，也能探討男性觀眾又是為何被女英雄角色吸引，最後還可延伸探討影響享樂感和生活意義感，或被其影響的因素。 | zh_TW |
| dc.description.tableofcontents | 第壹章 緒論 1\n第一節 研究背景和動機 1\n第二節 研究目的 2\n第貳章 文獻回顧 5\n第一節 超級英雄電影之發展 5\n第二節 媒體中的性別刻板印象 8\n第三節 閱聽人對角色的認同與自我一致性 18\n第四節 超級英雄電影中的女英雄與享樂感 22\n第五節 性別刻板印象對享樂感與生活意義感的影響 31\n第六節 享樂感、生活意義感與自我效能感 32\n第七節 享樂感、生活意義感與領導特質 34\n第八節 享樂感、生活意義感與身體意象評價 36\n第參章 研究方法 38\n第一節 研究架構 38\n第二節 研究假設與問題 39\n第三節 研究方法與研究設計 42\n第四節 實驗刺激物 43\n第五節 正式實驗對象與流程 43\n第六節 研究變項定義與測量 45\n第七節 前測 50\n第肆章 研究結果 53\n第一節 實驗受試者樣本分佈 53\n第二節 量表信度分析 54\n第三節 變項操弄檢定 55\n第四節 假設檢定 56\n第伍章 結論 84\n第一節 發現與討論 84\n第二節 學術與實務貢獻 88\n第三節 研究限制與未來建議 89\n參考文獻 93\n附錄：量表 114 | zh_TW |
| dc.format.extent | 2229618 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0107464028 | en_US |
| dc.subject | 超級英雄 | zh_TW |
| dc.subject | 電影 | zh_TW |
| dc.subject | 角色認同 | zh_TW |
| dc.subject | 自我一致性 | zh_TW |
| dc.subject | 享樂感 | zh_TW |
| dc.title | 女英雄崛起：以角色認同和自我一致性檢視超級英雄電影的享樂感 | zh_TW |
| dc.title | Superheroine: The Enjoyment of Superhero Movie in the Perspective of Character Identification and Self-Congruity | en_US |
| dc.type | thesis | en_US |
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