Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/136897| 題名: | 台灣保險科技（InsurTech）的機會與挑戰 A Study on Taiwan InsurTech Market: Opportunities and Challenges |
作者: | 張簡怡芳 Chang Chien, Yvonne |
貢獻者: | 蔡政憲 Tsai, Jason 張簡怡芳 Chang Chien, Yvonne |
關鍵詞: | 保險科技 保險 線上保險 數位化 InsurTech insurance online insurance digitization |
日期: | 2021 | 上傳時間: | 2-Sep-2021 | 摘要: | As a marketer works in insurance industry, the changes in recent years are very exciting. Financial service is no longer cold or just full of numbers. The combination of financial service and technology brings more flexibility, convenience, personalized users experience. Insurers can provide better product and service to customers through the technology.\r\nThis thesis utilizes secondary data analysis to demonstrate current InsurTech development in Taiwan. Through the sales performance on online insurance, this thesis argues the challenges and difficulties on developing InsurTech. The comparison between local and foreign insures illustrate the different strategy and resource of two companies. Despite the current circumstances, digitization and InsurTech are still the inevitable trend for incumbent insurers. In line with the direction, this thesis identified the opportunities and challenges for insurers. | 參考文獻: | Reference\r\n自由時報. 2021.〈財經週報-純網路保險〉網路投保不到１趴 商品設計是重點. https://ec.ltn.com.tw/article/paper/1446404. Access 22 May 2021.\r\n數位時代. 數位轉型3大關鍵力，國泰金控搖身成為科技公司！https://www.bnext.com.tw/article/60009/ddtdigitaltransformation. Access 1 May 2021\r\n蘋果日報.2021.Money101調查：僅3成民眾曾網路投保 最怕個資外洩、不清楚保單https://tw.appledaily.com/property/20210513/Z5K6TNWB3ZCMLK4RZ6YYCNZNRM/. Access 22 May 2021.\r\n聯合新聞網. 2021. 純網路保險有市場嗎？ 調查顯示：僅三成民眾線上買保單. https://udn.com/news/story/7239/5451660. Access 22 May 2021.\r\nAmazon is launching car and bike insurance in India. https://www.businessinsider.com/amazon-launches-auto-bike-insurance-in-india-2020-7?IR=T. Access 5 Jun. 2021.\r\nAmazon Protect 2 year Accidental Damage & Breakdown Cover for Portable Audio. https://www.amazon.co.uk/Amazon-Protect-Accidental-Breakdown-Portable/dp/B01E5PV1DU. Access 5 Jun. 2021\r\nApplied Systems Enters Into New Partnership with Google to Enhance Cloud Technologies. https://www1.appliedsystems.com/en-us/news/press-releases/2021/applied-systems-enters-into-new-partnership-with-google-to-enhance-cloud-technologies/. Access 5 Jun. 2021, from:\r\nArjun Kharpal, China’s giants from Alibaba to Tencent ramp up health tech efforts to battle coronavirus. https://www.cnbc.com/2020/03/04/coronavirus-china-alibaba-tencent-baidu-boost-health-tech-efforts.html. Access 5 Jun. 2021\r\nBoomers, Gen X, Gen Y, and Gen Z Explained. https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z. Access 15 May 2021.\r\nCisco, Apple, Aon, Allianz introduce a first in cyber risk management. https://www.allianz.com/en/press/news/business/insurance/180205-allianz-cisco-apple-aon-cyber-risk-solution.html. Access 5 Jun. 2021.\r\nCTBC & PwC – Taiwan High Net Worth Segment Report 2020, P. 15\r\nDigital 2021, Taiwan. https://datareportal.com/reports/digital-2021-taiwan. Access 24 Apr. 2021.\r\nIMF World Economic Outlook (October 2020). https://www.imf.org/en/Publications/WEO/Issues/2020/09/30/world-economic-outlook-october-2020. Access 17 Apr. 2021.\r\nInsurTech Market Size, Share & Growth Report, 2021-2028. https://www.grandviewresearch.com/industry-analysis/insurtech-market. Access 13 Jun. 2021.\r\nInsurance companies form alliance in Taiwan. https://www.taiwannews.com.tw/en/news/3960142. Access 24 Apr. 2021.\r\nJerry Bowels, Is the COVID-19 pandemic Big Tech’s path to redemption - and yours? https://diginomica.com/covid-19-pandemic-big-techs-path-redemption-and-yours. Access 5 Jun. 2021.\r\nKPMG, Taiwan Insurance Report, 2020, P. 50\r\nLemonade Customer and Revenue Stats for 2021. https://backlinko.com/lemonade-customers. Access 12 Jun. 2021.\r\n“Neo Banks” vs “Neo Insurers”. https://medium.com/commerzventures/neo-banks-vs-neo-insurers-df4751b973d0. Accessed 12 Jun. 2021.\r\nPatrick Johnson, What is a Digital Bank? https://www.veriff.com/blog/what-is-a-digital-bank. Access 22 May 2021.\r\nRaised in a digital world, Gen Z will require truly digital insurance offerings and new demand-generation techniques. https://www.capgemini.com/2019/10/raised-in-a-digital-world-gen-z-will-require-truly-digital-insurance-offerings-and-new-demand-generation-techniques/. Access, 15 May 2021.\r\nSwiss Re – Sigma No. 1/2020 Report, P. 4, P. 5\r\nSwiss Re – Sigma No. 4/2020 Report, P.28, P.31, P.32\r\nTerry Gangcuangco, AXA`s Thomas Buberl on companies that could give insurers a run for their money. https://www.insurancebusinessmag.com/asia/news/technology/axas-thomas-buberl-on-companies-that-could-give-insurers-a-run-for-their-money-179768.aspx. Access 5 Jun. 2021.\r\nThe ultimate guide to InsurTech: Building a business strategy for the digital age. https://apextechinc.com/the-ultimate-guide-to-insurtech-building-a-business-strategy-for-the-digital-age/. Access 8 May 2021.\r\nThe generations defined. https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/ft_19-01-17_generations_2019/. Access 15 May 2021.\r\nWEF, The Global Risks Report 2021, P. 11\r\nWhat is Zhong An? China’s digital-only insurance firm using tech to get ahead in the market. https://www.nsinsurance.com/news/what-is-zhong-an-insurance/. Access 12 Jun. 2021.\r\nWorld InsurTech Report 2020, P. 10\r\nZhongAn 2020 Annual Report, P.2 | 描述: | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 107933024 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0107933024 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| index.html | 113 B | HTML2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.