Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/143418| 題名: | 媒體變革環境下電視購物頻道的轉型策略研究─以東森電視購物台為例 A Study on Media Transformation Strategies: A Case Study of Eastern Home Shopping & Leisure Co., Ltd. (EHS) |
作者: | 彭振東;邱琪瑄 Peng, Zhen Dong;Chiu, Chi-Hsuan |
貢獻者: | 廣播與電視 | 關鍵詞: | 轉型; 資源基礎理論; 電視購物; 東森; 社交電商 Transformation; Resource Based Theory; Home Shopping; EHS |
日期: | Jan-2021 | 上傳時間: | 14-Feb-2023 | 關聯: | 廣播與電視, 41, 1-39 | 資料類型: | article | DOI: | https://doi.org/10.30385/JRTS.202101_(41).0001 |
| Appears in Collections: | 期刊論文 |
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|---|---|---|---|---|
| index.html | 105 B | HTML2 | View/Open |
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