Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/144810| 題名: | Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load | 作者: | 張郁敏 Chang, Yuhmiin Thorson, Esther |
貢獻者: | 廣告系 | 日期: | Feb-2023 | 上傳時間: | 29-May-2023 | 關聯: | Computers in Human Behavior, Vol.139, 107544 | 資料類型: | article | DOI: | https://doi.org/10.1016/j.chb.2022.107544 |
| Appears in Collections: | 期刊論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 105 B | HTML2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.