Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/145539| 題名: | 組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例 The Impacts of Organizational Resource Based Relationship Maintenance Strategies on Organization-Public Relationship Outcomes |
| 作者: | 劉正道 Liu, Cheng-tao |
| 貢獻者: | 廣告學研究 |
| 關鍵詞: | 公關策略; 組織-公眾關係; 資源基礎論點 Organization-public relationship; Public relations strategy; Resource-based view |
| 日期: | Jul-2015 |
| 上傳時間: | 4-Jul-2023 |
| 關聯: | 廣告學研究, 42, 1-26 |
| 資料類型: | article |
| Appears in Collections: | 期刊論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 154 B | HTML2 | View/Open |
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