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https://ah.lib.nccu.edu.tw/handle/140.119/145540| 題名: | 候鳥歸巢：大學捐款校友的品牌社群特性初探 Homecoming: An Analysis of ＂Brand Community＂ \r\n and Its Impact on Alumni Donation in Taiwan |
| 作者: | 林佩錡 Lin, Pei-chih |
| 貢獻者: | 廣告學研究 |
| 關鍵詞: | 品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換 Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange |
| 日期: | Jul-2015 |
| 上傳時間: | 4-Jul-2023 |
| 關聯: | 廣告學研究, 42, 27-68 |
| 資料類型: | article |
| Appears in Collections: | 期刊論文 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 154 B | HTML2 | View/Open |
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