Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/145541| 題名: | 行動正當性之公關策略運用及其影響：以國營電力公司為例 An Exploration of Actional Legitimacy Public Relations Strategy and Its Influence: Using a Public Power Company as an Example |
作者: | 劉正道 Liu, Cheng-tao |
貢獻者: | 廣告學研究 | 關鍵詞: | 公關策略; 支持行為意向; 行動正當性; 策略溝通 Actional legitimacy; Public relations strategy; Strategic communication; Supportive behavioral intention |
日期: | Jul-2015 | 上傳時間: | 4-Jul-2023 | 關聯: | 廣告學研究, 42, 69-93 | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
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|---|---|---|---|---|
| index.html | 154 B | HTML2 | View/Open |
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