Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/17759| 題名: | 一對一行銷≠世紀末行銷[評Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time] 一對一行銷≠世紀末行銷 |
作者: | 陳文玲 | 關鍵詞: | Don Peppers Martha Rogers The One to One Future: Building Relationships One Customer at a Time |
日期: | Jul-1997 | 上傳時間: | 18-Dec-2008 | 關聯: | 廣告學研究, 9, 193-196 | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 一對一行銷≠世紀末行銷.pdf | 257.06 kB | Adobe PDF2 | View/Open |
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