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Title: å°ç£åœ‹éš›è§€å…‰æ—…館生產力研究
Authors: é»ƒé›…娟
Contributors: çŽ‹åœ‹æ¨‘
Keywords: åœ‹éš›è§€å…‰æ—…館
International Tourist Hotel
Malmquist Productivity Index
Date: 2003
Issue Date: 2009-09-14 13:25:32 (UTC+8)
Abstract: ã€€ã€€è¿‘年來,隨著經濟發展、國民所得提升,再加上政府政策的協助推廣,刺激了國內觀光旅遊市場之需求,造成業者競相投入此一產業。然而,在市場競爭日益激烈的環境下,國際觀光旅館的需求卻未明顯地成長,呈現出供過於求的狀態。面對這種情形,為求國際觀光旅館之永續經營與成長,惟有追求生產力的不斷提升。因此,國際觀光旅館生產力變動的情形值得做進一步地探討。本文以1997-2002年台灣國際觀光旅館之整合資料,首先利用Malmquist生產力指數衡量歷年生產力變動之情形;然後,以Bootstrap信賴區間法加以檢定,藉以瞭解Malmquist生產力指數是否有顯著成長或衰退的現象發生。由Malmquist生產力指數評估結果發現:就整個研究期間而言,生產力及效率皆略為提升;但生產技術則呈現微幅下降。此外,若進一步將國際觀光旅館區分為不同經營型態時,其結果顯示:整體期間連鎖經營型態之國際觀光旅館,不論是在生產力、技術或效率變動,皆優於非連鎖經營型態之國際觀光旅館。由Bootstrap信賴區間法之檢定結果發現:在利用Bootstrap信賴區間法檢定Malmquist生產力指數後,其結果可能截然不同。因此,單憑一個Malmquist生產力指數就輕易斷言生產力提升、不變或衰退,可能會發生誤判的情形。
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