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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/38335
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dc.contributor.advisor鄭怡卉zh_TW
dc.contributor.advisorCheng, I-Hueien_US
dc.contributor.author江佳琪zh_TW
dc.contributor.authorChiang, Ricieen_US
dc.creator江佳琪zh_TW
dc.creatorChiang, Ricieen_US
dc.date2009en_US
dc.date.accessioned2010-04-09T06:21:13Z-
dc.date.available2010-04-09T06:21:13Z-
dc.date.issued2010-04-09T06:21:13Z-
dc.identifierG0954610054en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/38335-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description國際傳播英語碩士學程(IMICS)zh_TW
dc.description95461005zh_TW
dc.description98zh_TW
dc.description.abstract無zh_TW
dc.description.abstractThe current study is aimed to more closely examine the gendered coverage for basketball in Taiwan’s newspapers. Newspaper coverage of the Jones Cup from 2007-2009 was content analyzed, along with in-depth interviews with the reporters and editors. The results revealed that quantitatively, news coverage on women’s basketball has greatly improved in comparison with data in the past literature. However, qualitatively, the gendered values proved, such as infantilization and sexualization, still exist and are embedded in sports news nowadays. \nThe examples of better the reporting patterns for women’ws basketball were identified with the principle of emphasizing on sports performance. In addition, there are a few consensuses among the interviewees on the challenges and suggestions for women’s basketball in Taiwan, including (1) the current system, (2) marketing and (3) media relations. In short, the purpose of the current study provides and offers practical suggestions of how to fairly report women basketball games and other women sports.en_US
dc.description.tableofcontentsLIST OF TABLES iii\nLIST OF FIGURES v\nLIST OF FIGURES v\n1. Introduction 1\n1.1 Research Background 1\n1.2 Significance of Study 3\n2. Literature Review 5\n2.1 Social Meaning of Mediated Sports 5\n2.1.1 Sports Fields as Miniature Society 5\n2.1.2 Media as Magnifier for Social Values 6\n2.2 Gender Differences in News Coverage of Sports 9\n2.2.1 Amount of News Coverage 9\n2.2.2 Visual and Editorial Elements 11\n2.2.3 Values Embedded in Gendered News 13\n2.3 Influence of Newsroom Operation on Gendered Sports News 21\n2.3.1 Media as Gate-Keepers 21\n2.3.2 Newsroom Operation 22\n3. Methodology 25\n3.1 Content Analysis 25\n3.1.1 Samples 25\n3.1.2 Coding Categories 27\n3.1.3 Coding Procedure 31\n3.2 Depth Interviews 32\n4. Results 34\n4.1 Content Analysis of Sports News 34\n4.1.1 Gender Differences 35\n4.1.2 Reporting Patterns and Examples 60\n4.2 Interview Findings 85\n4.2.1 Gendered Ideology & News Production 85\n4.2.2 Challenges 105\n5. Discussions and Conclusions 119\n5.1 Discussions 119\n5.2 Conclusions 127\n5.3 Future Research 128\nAppendix 1: Coding Timeframe 130\nAppendix 2: Coding Sheet 131\nAppendix 3: Interview Protocol 135\nAppendix 4: Selected Interviews Transcription 137\nReferences 175zh_TW
dc.format.extent2804440 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0954610054en_US
dc.subject性別差異zh_TW
dc.subject女籃zh_TW
dc.subject男籃zh_TW
dc.subject瓊斯盃zh_TW
dc.subject性別再現zh_TW
dc.subjectGender differenceen_US
dc.subjectwomen`s basketballen_US
dc.subjectmen`s basketballen_US
dc.subjectJones Cupen_US
dc.subjectGender representation in mediaen_US
dc.title2007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異zh_TW
dc.titleGender differences in news coverage between men and women players for Chinese Taipei basketball teams in Jones Cup from 2007 to 2009en_US
dc.typethesisen
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