Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/48413| DC Field | Value | Language |
|---|---|---|
| dc.creator | 張卿卿 | zh_TW |
| dc.date | 2005 | - |
| dc.date.accessioned | 2010-11-22T12:37:23Z | - |
| dc.date.available | 2010-11-22T12:37:23Z | - |
| dc.date.issued | 2010-11-22T12:37:23Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/48413 | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation | Psychology & Marketing, 22(12), 955-968 | en |
| dc.title | The moderating influence of ad framing for ad-self-congruency effects | en |
| dc.type | article | en |
| dc.identifier.doi | 10.1002/mar.20093 | en_US |
| dc.doi.uri | http://dx.doi.org/10.1002/mar.20093 | en_US |
| item.languageiso639-1 | en_US | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| fulltext-1.pdf | 76.83 kB | Adobe PDF2 | View/Open |
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