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Title: A Multilevel Model of Risk and Benefit Perception
Authors: Shih, Tsung-Jen
Scheufele, Dietram
Corley, Elizabeth
Contributors: 政大國際傳播英語碩士學程
Date: 2010-06
Issue Date: 2012-12-13 15:39:58 (UTC+8)
Abstract: Using nanotechnology as a case study, this study proposes a multilevel model for the examination of public assessment of benefits and risks. Specifically, this study focuses on the impact of values, including religiosity and trust at the micro level and cultural worldviews at the macro level. Based on data collected from 21 countries, including the US and 20 European countries, the results suggested that aggregate cultural worldviews and values not only exerted a direct impact on public perception of benefits and risks, they also moderated the influence of value predispositions at the individual level. The fact that survey respondents were nested within different cultures makes this research an ideal example to illustrate the value of multilevel modeling.
Relation: Annual Meeting of International Communication Association, Suntec City, Singapore
Data Type: conference
Appears in Collections:[國際傳播英語碩士學程] 會議論文

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