Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/56978
DC Field | Value | Language |
---|---|---|
dc.contributor | 政大廣告系 | en |
dc.creator | Chang, Chingching | en |
dc.creator | 張卿卿 | zh_TW |
dc.date | 2012 | - |
dc.date.accessioned | 2013-02-22T06:56:57Z | - |
dc.date.available | 2013-02-22T06:56:57Z | - |
dc.date.issued | 2013-02-22T06:56:57Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/56978 | - |
dc.description.abstract | This study proposes and tests a moderated mediation model for website–self-congruency effects triggered by the visual designs of websites. The model specifies the conditions (i.e. when participants are not involved with the product category) in which website–self-congruency effects emerge, and identifies specific cognitive processes (i.e. generating self-referencing and self–brand connection perceptions) and affective processes (i.e. experiencing positive emotions and browsing enjoyment) that mediate the influence of website–self-congruency effects on attitudes and purchase intentions. The findings of this study support the proposed model and hypotheses, and thereby offer significant implications for research and practice. | en |
dc.format.extent | 140 bytes | - |
dc.format.mimetype | text/html | - |
dc.language | zh_TW | en |
dc.language.iso | en_US | - |
dc.relation | International Journal of Advertising, 31(4), 835-860 | en |
dc.title | Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs | en |
dc.type | article | en |
dc.identifier.doi | 10.2501/IJA-31-4-835-860 | - |
dc.doi.uri | http://dx.doi.org/10.2501/IJA-31-4-835-860 | - |
item.languageiso639-1 | en_US | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.openairetype | article | - |
item.grantfulltext | restricted | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | 期刊論文 |
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index.html | 140 B | HTML2 | View/Open |
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