Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/56991
DC Field | Value | Language |
---|---|---|
dc.contributor | 政大廣告系 | en |
dc.creator | Chang, Chingching | en |
dc.creator | 張卿卿 | zh_TW |
dc.date | 2009 | - |
dc.date.accessioned | 2013-02-25T07:58:49Z | - |
dc.date.available | 2013-02-25T07:58:49Z | - |
dc.date.issued | 2013-02-25T07:58:49Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/56991 | - |
dc.description.abstract | A self-congruent effect model was applied to understand adolescents’ responses to antismoking\r\nadvertising that referred to the self or others. Experiment 1 showed that self-referring ads\r\ngenerated more negative smoking attitudes than other-referring ads among adolescents with\r\nindependent self-construals, whereas other-referring ads generated more negative smoking\r\nattitudes than self-referring ads among adolescents with interdependent self-construals. A survey\r\nfurther showed that smokers rated themselves higher on a measure of independent\r\nself-construal than nonsmokers. Experiment 2 then found that self-referring ads are more\r\neffective than other-referring ads for smokers, who have independent self-construals. Findings\r\nsupported the idea that health communication campaign designers can maximize message\r\neffectiveness by developing different messages for different target segments of the\r\npopulation based on their self-construals. | en |
dc.format.extent | 429835 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language | zh_TW | en |
dc.language.iso | en_US | - |
dc.relation | Health Communication, 24, 33-40 | en |
dc.title | Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals | en |
dc.type | article | en |
dc.identifier.doi | 10.1080/10410230802606976 | en_US |
dc.doi.uri | http://dx.doi.org/10.1080/10410230802606976 | en_US |
item.grantfulltext | restricted | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | article | - |
item.languageiso639-1 | en_US | - |
item.fulltext | With Fulltext | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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10410230802606976.pdf | 419.76 kB | Adobe PDF2 | View/Open |
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