Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/59582
DC FieldValueLanguage
dc.contributor.advisor李明zh_TW
dc.contributor.advisorLee, Mingen_US
dc.contributor.author韋妲zh_TW
dc.contributor.authorVaida Danielaen_US
dc.creator韋妲zh_TW
dc.creatorVaida Danielaen_US
dc.date2013en_US
dc.date.accessioned2013-09-02T09:31:41Z-
dc.date.available2013-09-02T09:31:41Z-
dc.date.issued2013-09-02T09:31:41Z-
dc.identifierG0100263013en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/59582-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description俄羅斯研究所zh_TW
dc.description100263013zh_TW
dc.description102zh_TW
dc.description.abstract論文的目的是想要了解羅馬尼亞自2007年成為歐盟成員後,在公共外交面對的主要挑戰。作者試圖從2007年以後,找出羅馬尼亞公共外交元素,理解該國在建立國家品牌的努力。\n  共產主義解體之後,羅馬尼亞不能夠建立自己的認同,無力面對歐洲聯盟的高期望。這兩個情況共同導致羅馬尼亞2007年之前的困境,加入歐盟之後這個困境更甚。看歐洲的環境及挑戰,羅馬尼亞爲克服挑戰努力以赴,但步履艱辛。\n本論文參考資料主要是二手資料(例如:參考書,研究論文,報告,期刊文章等),但作者自信這些資料價值不容懷疑。zh_TW
dc.description.abstractThe purpose of this thesis is to gain understanding of the main challenges of public diplomacy in the case of Romania after the 2007 European Union membership acceptance. The situation that presents itself after 2007 was only looked at in correlation to the country’s past attempts to create a national brand that includes elements of public diplomacy. \nNot being able to create an identity after the fall of communism and high expectations from the European community, together create the situation in which Romania finds itself not only before 2007 but more visible after the European Union membership. \nLooking at the European context and examples of the connectivity between challenges a set of possible recommendations are constructed to overcome the challenges.\nBoth challenges are present before and after 2007 but once the European Union membership was granted they became even more visible.\nThe information is based on secondary sources (e.g. reference books, research papers, reports, journals’ articles, etc.) from organizations, publishers, universities, research institutes, media outlets, individuals, etc.en_US
dc.description.tableofcontentsTable of Contents \n\nAcknowledgements……………………………………………………………………………………………………………….………..3 \nAbstract……………………………………………………………………………………………………………………………….………….4\n2 Chapter I – Introduction 9\n2.1 Background and Context of the Study 9\n2.2 Previous Work on Romania’s Public Diplomacy 10\n2.3 Overview of the Research Paper 11\n3 Chapter II - Definition of Key Terms and Concepts 13\n4 Chapter III – Literature Review 15\n4.1 Introduction 15\n4.2 Brief Chronology of Research 17\n4.2.1 Public Diplomacy in the Cold War Period - More Than Propaganda 17\n4.2.2 After 9/11- Soft Power 18\n4.2.3 New Public Diplomacy 19\n4.3 History of Ideas 20\n4.3.1 Traditional Diplomacy 21\n4.3.2 Propaganda 21\n4.3.3 Public Diplomacy and Cultural Diplomacy 22\n4.4 Critiques 25\n5 Chapter IV - Challenges of Public Diplomacy 27\n5.1 The National Identity Challenge 28\n5.2 Negative News in European Media 32\n5.3 Example of Connectivity 33\n6 Chapter V – Context of Romania’s Public Diplomacy 38\n6.1 Romania’s Image in the European Union After 2007 and the Directions of its Public Diplomacy 38\n6.2 Country Image Before 2007 38\n6.3 European Perceptions of Romania 41\n6.4 Romania’s Image in the United Kingdom 44\n6.4.1 Challenges 44\n6.4.2 Positive News Coverage 46\n6.5 Programs 48\n6.5.1 “Explore the Carpathian Garden” Tourism Campaign 2009 48\n6.5.2 “Why I Love Romania” Campaign 2011 49\n6.5.3 London Cultural Olympics 2012 49\n6.5.4 “Why Don’t You Come Over” Campaign 2013 50\n6.6 Other Campaigns 52\n6.6.1 “Romanians in Europe” Campaign 2008 52\n7 Chapter VI – Recommendations 55\n7.1 Long Term Programs Based on National Identity, Culture, Governance and Public Diplomacy Momentums 55\n7.2 Value System: Governance, Investment, Human Capital, Growth, Sustainability, Influence 55\n7.2.1 Governance 55\n7.2.2 Investment 56\n7.2.3 Human Capital 56\n7.2.4 Growth 56\n7.2.5 Sustainability 56\n7.2.6 Influence 56\n7.3 Foundations of Soft Power 57\n7.3.1 International Sources 57\n7.3.2 Domestic sources 57\n7.4 Long Term Programs Based on Culture, Education, Image 58\n7.4.1 Cultural Promotion 59\n7.4.2 Educational exchange 59\n7.4.3 National Image 61\n7.5 Public Diplomacy Momentums 61\n7.5.1 The Use of Social Media 61\n7.5.2 Educational Exchange 63\n7.5.3 Promoting Movies 65\n7.5.4 National Branding 66\n7.6 Shortcomings 69\n8 Chapter VII – Conclusions 70\n8.1 Topics for Additional Research 72\n9 Bibliography 74zh_TW
dc.format.extent1299830 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0100263013en_US
dc.subject羅馬尼亞zh_TW
dc.subject公共外交zh_TW
dc.subject公共外交的挑戰zh_TW
dc.subject歐洲聯盟zh_TW
dc.subject民族認同zh_TW
dc.subjectpublic diplomacyen_US
dc.subjectpublic diplomacy challengesen_US
dc.subjectnational identityen_US
dc.subjectRomaniaen_US
dc.subjectEuropean Unionen_US
dc.title公共外交的挑戰:以羅馬尼亞為例zh_TW
dc.titleChallenges of Public Diplomacy: the case of Romaniaen_US
dc.typethesisen
dc.relation.reference9 Bibliography\n\nBooks\nFisher, Glen. Mindsets: The Role of Culture and Perception in International Relations, 2nd ed., London, Intercultural Press, Inc., 1998.\nHall, Edward T. Understanding Cultural Differences, London, Intercultural Press, Inc., 1990.\nMelissen, Jan. The New Public Diplomacy: Soft Power in International Relations, New York, Palgrave Macmillan Publishing, 2005.\nBooks Published Online\nVoicu, Bogdan. Social Capital in Romania at the Begging of the Millennium: Traveler in the No-Friends Land?, Iasi, Lumen, 2010. Accessed June 10, 2013.\nhttp://www.academia.edu/1388329/Bogdan_Voicu._2010._Social_Capital_in_Romania_at_the_beginning_of_the_Milenium_Traveller_in_the_nofriends_land_Iasi_Lumen_in_Romanian_language. \nKaneva, Nadia. Branding Post- Communist Nations: Marketizing National Identities in the New Europe, Routledge Publishing, 2011. Accessed June 8, 2013.\nhttp://www.academia.edu/373114/Branding_PostCommunist_Nations_Marketizing_National_Identities_in_the_New_Europe.\n Articles in Printed Journals\nDonnie, Keith. “More than Tourism: the Challenges of Nation Branding in Asia.” Global Asia, Vol.7 No. 3, 2012, pp.13-17.\nMcDowell, Mark. “Public Diplomacy at the Cross Roads: Definition and Challenges in an “Open Source Era.” The Fletcher Forum of World Affairs, Vol. 32 No. 3, Special Edition 2008, pp. 7-15.\nRoss, Christopher. “Public Diplomacy Comes of Age.” The Washington Quarterly, Vol. 25 No. 2, 2002, pp. 73-83.\nSoproni Luminita, Alina Stoica and Roxana Drinda. “Placing Romania in the European and International Market: The Role of Image in Building a Nation Identity.” Médias et Diversité Européenne,. Vol. 8 Collection Voisinages Europeens, 2012, pp. 239-254.\nArticles in Online Journals\nAnholt, Simon. “Public Diplomacy and Place Branding: Where’s the Link?.” in Place Branding 2, 2006, pp. 271-275. Accessed May 2, 2013.\ndoi:10.1057/palgrave.pb.6000040.\nAnholt, Simon. “Place Branding: Is it Marketing, or Isn’t it?.” in Place Branding and Public Diplomacy 4, 2008, pp. 1–6. Accessed March 7, 2013.\ndoi:10.1057/palgrave.pb.6000088.\nGallarotti, Giulio M. “Soft Power: What it is, Why it’s Important, and the Conditions Under Which it Can Be Effectively Used.” Division II Faculty Publications.Paper 57, 2011. Accessed May 2, 2013.\nhttp://wesscholar.wesleyan.edu/div2facpubs/57.\nKazuo, Ogoura. “From Ikebana to Manga and Beyond: Japan’s Cultural and Public Diplomacy Is Evolving.” Global Asia, Vol. 7 No. 3, 2012. Accessed March 11, 2013.\n http://www.globalasia.org/V7N3_Fall_2012/Kazuo_Ogoura.html.\nNye, Joseph S., Jr. “Public Diplomacy and Soft Power.” The Annals of the American Academy of Political and Social Science, 2008, pp. 94- 109. Accessed December 10, 2012. \ndoi: 10.1177/0002716207311699.\n\n\nStudies and Reports Published Online\nCull, Nicholas J. “Public Diplomacy Before Gullion: The Evolution of A Phrase.” USC Center on Public Diplomacy, 2006. Accessed December 20, 2012. http://uscpublicdiplomacy.org/pdfs/gullion.pdf.\nHanson, Fergus. “The New Public Diplomacy.” Lowy Institute of International Policy, 2011. Accessed December 11, 2012. \nhttp://www.lowyinstitute.org/publications/new-public-diplomacy.\nLeonard, Mark. “Public Diplomacy.” The Foreign Policy Centre, 2002. Accessed May 4, 2013. http://fpc.org.uk/fsblob/35.pdf.\nLiaropoulos. Andrew. “Being Hard on Soft Power.” Research Institute for European and American Studies, 2012. Accessed April 2, 2013.\nhttp://www.rieas.gr/research-areas/global-issues/transatlantic-studies/1519-being-hard-on-soft-power-.html.\nMelissen, Jan. “Beyond the New Public Diplomacy.” Netherlands Institute of International Relations “Clingendael”, Clingendael Papers No. 3, 2011. Accessed December 9, 2012. http://www.clingendael.nl/sites/default/files/20111014_cdsp_paper_jmelissen.pdf.\nNicolescu, Luminiţa, Cristian Paun, Irina Alina Popescu, and Alina Draghici. “Romania Trying to Be An European Brand.” Academy of Economic Studies, Bucharest, pp. 62- 72. Accessed December 13, 2012. http://www.managementmarketing.ro/pdf/articole/93.pdf.\nNye, Joseph S. Jr. “The New Public Diplomacy.” Project Syndicate, 2010. Accessed February 11, 2013.\nhttp://www.project-syndicate.org/commentary/the-new-publiC diplomacy#RQ8DuKVViiC2v3p1.99.\nPopescu, Ruxandra-Irina and Alina-Georgiana Profiroiu. “Study on Foreigners’ Perception on Romania’s Image as Tourism Destination.” Academy of Economic Studies, Bucharest, 2013. Accessed June 2, 2013. \nhttp://rtsa.ro/en/files/TRAS-39E-2013-9POPESCU,%20PROFIROIU.pdf.\nPopescu, Ruxandra-Irina and Andrei Corbos. “A Review of Strategic Options for Achieving a Country Brand for Romania.” The Bucharest Academy of Economic Studies. Pp. 881- 893. Accessed May 5, 2013.\nhttp://www.rmci.ase.ro/no11vol5/10.pdf.\nSchuker, Jill A. “The Challenges of Public Diplomacy and the Role of Government.” USC Center on Public Diplomacy, 2008. Accessed December 9, 2012.\nhttp://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/the_challenge_of_public_diplomacy_and_the_role_of_government/.\nSeib, Philip. “Making Sense of Cultural Diplomacy.” USC Center on Public Diplomacy. Annenberg School, 2012. Accessed January 6, 2013. http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/making_sense_of_cultural_diplomacy/.\nSnow, Nancy. “Public Diplomacy and Propaganda: Rethinking Diplomacy in the Age of Persuasion.” E- International Relations, 2012. Accessed December 13, 2012.\nhttp://www.e-ir.info/2012/12/04/public-diplomacy-and-propaganda-rethinking-diplomacy-in-the-age-of-persuasion/.\nConference Papers\nMellisen, Jan. “Public Diplomacy.” Paper presented at the Korea Public Diplomacy Forum, International Symposium July 19, 2012, pp. 49- 66.\nImre, Aniko and Alice Bardan. “Branding Romania II, or, the End of Choice.” Paper presented at FLOW Conference, University of Texas 2012. Accessed June 21, 2013.\nhttp://flowtv.org/2010/05/branding-romania-ii-or-the-end-of-choice-aniko-imre-and-alice-bardan-university-of-southern-california/.\n Weeks, Gregory and Stefan Stoev. "Crisis, Conflict, and Culture: The Role of Cultural Diplomacy in the European Project." Paper presented at the 2011 International Conference on Cultural Diplomacy in the European Union, Brussels, December 6-9, 2011. Accessed November 10, 2012.\nhttp://www.culturaldiplomacy.org/culturaldiplomacynews/participant-papers/2011-12-cdeu/Bringing-Cultures-Together-Through-the-Arts-to-Facilitate-Cultural-Diplomacy-in-the-Context-of-the-European-Project-Dr.-Stefan-Stoev.pdf.\nDissertation\nNeumann, Liliana. “Romania and its Public Diplomacy in the Process of NATO Integration.” PhD. Diss., Babes-Bolyai University, 2011. Accessed March 11, 2013.\nhttp://doctorat.ubbcluj.ro/sustinerea_publica/rezumate/2011/relatiiinternationale/NEUMANN_LILIANA_EN.pdf.\nOnline News Articles\nBaker, Mark. “Bucharest’s New Old City.” BBC Travel, July 12, 2013. Accessed July 20, 2013.\nhttp://www.bbc.com/travel/feature/20130712-bucharests-new-old-city.\nBrow, John. “Propaganda, Public Diplomacy and the Smith-Mundt Act.” Huffington Post, May 26, 2012. Accessed January 20, 2013.\nhttp://www.huffingtonpost.com/john-brown/propaganda-public-diplomacy_b_1547214.html.\nChirileasa, Corina. “Graham Perolls, Hospices of Hope Founder: From the Family’s Car Business in U.K., to Palliative Care Hospices in Romania.” Romania Insider, April 9, 2013. Accessed April 15, 2013.\nhttp://www.romania-insider.com/graham-perolls-hospices-of-hope-founder-from-the-familys-car-business-in-uk-to-palliative-care-hospices-in-romania/79434/.\nCiocoiu, Paul. “Romanians Debate Proposed Draft Constitution.” Southeast Europe Times, July 20, 2013. Accessed July 22, 2013.\nhttp://www.setimes.com/cocoon/setimes/xhtml/en_GB/features/setimes/blogreview/2013/07/20/blog-03.\nMarian, Sanziana Oana. “Romanian Artists Fight for a Civil Society.” Huffington Post, June 26, 2012. Accessed November 12, 2012.\nhttp://www.huffingtonpost.com/oana-sanziana-marian/romanian-cultural institute_b_1627331.html.\nMaughan, Philip. “Romania: the Old Country.” New Statesman, April 9, 2013. Accessed June 12, 2013.\nhttp://www.newstatesman.com/world-affairs/europe/2013/04/romania-old-country.\nMutler, Alison. “Why Prince Charles` Loves Transylvania.” The Huffington Post, July 5, 2012. Accessed March 11, 2013.\nhttp://www.huffingtonpost.com/2012/07/05/transylvania-prince-charles-visit_n_1648979.htm.l. \nNye, Joseph S. Jr. “China’s Soft Power Deficit.” The Wall Street Journal, May 8, 2012. Accessed May 10, 2013.\nhttp://online.wsj.com/article/SB10001424052702304451104577389923098678842.html.\nPaige, Jonathan. “British Public Wrong about Nearly Everything, Survey Shows.” The Independent, July 9, 2013. Accessed July 15, 2013.\nhttp://www.independent.co.uk/news/uk/home-news/british-public-wrong-about-nearly-everything-survey-shows-8697821.html#disqus_thread.\nParamaguru, Kharunya. “Romania Responds to Britain’s Campaign: ‘We May Not Like Britain, but You Will Love Romania.” Time Magazine, February 5, 2013. Accessed June 20, 2013.\nhttp://newsfeed.time.com/2013/02/05/romania-responds-to-britains-anti-tourism-campaign-we-may-not-like-britain-but-you-will-love-romania/.\nPopan, Cosmin. “Wally Olins Interview: Romania Becomes a Brand Without Its Knowledge.” 9AM News Publication, February 15, 2007. Accessed April 9, 2013.\nhttp://www.9am.ro/stiri-revista-presei/Business/55107/Interviu-Wally-Olins-Romania-devine-brand-fara-stirea-ei.html.\nRohter, Larry. “Festival Recast by Politics at Home.” New York Times, November 28, 2012. Accessed November 3, 2012.\nhttp://www.nytimes.com/2012/11/28/movies/shake-up-in-romania-changes-a-film-festival-in-new-york.html?pagewanted=all.\nVasilliu, Oana. “Prince Charles to Promote Transylvania in Documentary Film.” Business Review, July 9, 2012. Accessed June 20, 2013.\nhttp://business-review.eu/lifestyle/travel/prince-charles-to-promote-transylvania-in-documentary-film/.\nAFP News, “Leave Cultural Body Alone, Artists Tell Romania`s Senate.” Yahoo News, August 7, 2012. Accessed May 10, 2013. \nhttp://sg.news.yahoo.com/leave-cultural-body-alone-artists-tell-romanias-senate-164932101.html.\nBBC Publication, “Hungary Defies Critics Over Change to Constitution.” BBC News, March 11, 2013. Accessed June 3, 2013.\n http://www.bbc.co.uk/news/world-europe-21740743.\nBBC Publication, “Horsemeat Scandal: Focus Switches to Romania.” BBC News, February 10, 2013. Accessed May 6, 2013.\n http://www.bbc.co.uk/news/uk-21401111.\nBBC Publication, “Transylvania’s Medieval Tradition” BBC Travel, January 16, 2013. Accessed February 20, 2013.\n http://www.bbc.com/travel/slideshow/20130116-transylvanias-medieval-tradition.\nDinu Patriciu Foundation, “In What Countries Romanian University Students Study and Where Foreign Students Learning in Romania Come From.” Dinu Patriciu Foundation, September 25, 2011. Accessed June 3, 2013.\n https://www.fundatiadinupatriciu.ro/en/media_room/stiri/612.\nRomanian Insider Publication, “Romanians Spread ‘Why I love Romania’ Campaign with Posters of the Great and the Good.” Romania Insider, November 28, 2011. Accessed May 12, 2013.\nhttp://www.romania-insider.com/romanians-spread-why-i-love-romania-campaign-with-posters-of-the-great-and-the-good/41507/.\nRomania Insider Publication, “Romanian Government Proposes New President for the Cultural Institute.” Romanian Insider, June 25, 2013. Accessed June 25, 2013.\n http://www.romania-insider.com/romanian-government-proposes-new-president-for-the-cultural-institute/102491/.\nRomania Insider Publication, “Economy Minister: Romania Will Not Be Ready to Take Over the EU Presidency in 2019, When Scheduled.” Romania Insider, June 21, 2013. Accessed June 21, 2013. \nhttp://www.romania-insider.com/economy-minister-romania-will-not-be-ready-to-take-over-the-eu-presidency-in-2019-when-scheduled/102307/.\nThe Diplomat Magazine, “Romania’s Makeover Strategy.” The Diplomat, 2006. Accessed May 4, 2013.\nhttp://www.thediplomat.ro/features_0106_2.htm.\nThe Economist Publication, “Not Ready for Schengen.” The Economist, March 7, 2013. Accessed March 10, 2013.\nhttp://www.economist.com/blogs/easternapproaches/2013/03/romania-and-eu#comments.\nThe Independent Publication, “Prince Charles: I have a Stake in Transylvania`s Future.” The Independent, October 27, 2011. Accessed May 10, 2013.\nhttp://www.independent.co.uk/news/people/news/prince-charles-i-have-a-stake-in-transylvanias-future-2376584.html.\nOther Online Sources \nEmbassy of Romania to the United Kingdom and Northern Ireland, “Brief History.” Accessed June 12, 2013.\nlondon.mae.ro/en/node/393.\nEmbassy of Romania to the United Kingdom of Great Britain and Northern Ireland “Romania to Participate in 2012 Cultural Olympiad in London.” Accessed June 12, 2013.\nhttp://doha.mae.ro/en/romania-news/1432.\nEmbassy of Romania to the United Kingdom of Great Britain and Northern Ireland “Dezbaterea APPG Despre Imigraţia din România şi Bulgaria.” Accessed May 14, 2013. \n http://londra.mae.ro/local-news/1300.\nEmbassy of Romania to the United Kingdom of Great Britain and Northern Ireland, “The Embassy of Romania Clarifies a Number of Issues Mentioned, This Week, in Several News Articles Concerning Ethnic Roma People of Romanian Origin in London.” Accessed June 12, 2013.\nhttp://londra.mae.ro/en/local-news/1361.\nFuture Brand, “The Country Brand Index 2012- 2013.” Accessed June 7, 2013.\nhttp://www.futurebrand.com/images/uploads/studies/cbi/CBI_2012-Final.pdf.\nGlobal Resource and Information Directory, “Romania.” Accessed June 8, 2013.\nhttp://www.fosigrid.org/europe/romania.\nInternational Online Training Program on Intractable Conflict, “Official Track One Diplomacy.” Conflict Research Consortium, University of Colorado, 2005. Accessed January 4, 2013.\nhttp://www.colorado.edu/conflict/peace/treatment/track1.htm. \nMinority Rights Group International, “Romania Overview.”Accessed June 11, 2013.\n http://www.minorityrights.org/?lid=3521.\nPublic Diplomacy and Global Communication blog, “Changing Romania’s Negative Public Image.” London Metropolitan University, May 16, 2013. Accessed June 4, 2013. http://pdgc2012b.wordpress.com/2013/05/16/changing-romanias-negative-public-image/.\nRomanian Cultural Institute, “2011 Activity Report.” pp. 7 - 281. Accessed November 6, 2012.\n http://www.icr.ro/bucuresti/rapoarte-de-activitate/raport-de-activitate-2011-1.html.\nRomanian Film Initiative, “Making Waves 2013.” Accessed June 12, 2013.\n http://www.kickstarter.com/projects/1715064836/making-waves-2013-romanian-film-fest-continues-and.\nThe European Commission, "EU Framework for National Roma Integration Strategies up to 2020." 2011. Accessed March 20, 2013.\nhttp://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:52012DC0226:en:NOT.\nUS State Department, “International Religious Freedom Report for Romania.” 2012. Accessed June 20, 2013.\nhttp://www.rogca.org/a16-US-State-Deparmant-International-Religious-Freedom-Report-for-2012-Romania.aspx.zh_TW
item.languageiso639-1en_US-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.openairetypethesis-
item.grantfulltextrestricted-
item.openairecristypehttp://purl.org/coar/resource_type/c_46ec-
Appears in Collections:學位論文
Files in This Item:
File SizeFormat
301301.pdf1.27 MBAdobe PDF2View/Open
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.