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https://ah.lib.nccu.edu.tw/handle/140.119/64914| 題名: | Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity. | 作者: | Shen, Yung-Cheng;Lien-ti Bei;Chi-Hsien Chu | 貢獻者: | 企管系 | 日期: | 2011 | 上傳時間: | 26-Mar-2014 | 關聯: | Psychology and Marketing,28(1), 91-113 | 資料類型: | article | DOI: | http://dx.doi.org/10.1002/mar.20382 |
| Appears in Collections: | 期刊論文 |
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