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https://ah.lib.nccu.edu.tw/handle/140.119/71684| 題名: | 電視購物節目內容與銷售策略研究：兩岸都會區之比較 | 其他題名: | A Study of the Content and Selling Strategies of TV Shopping Programs: A Comparison of Metro Cities in Taiwan and China | 作者: | 郭貞;黃振家 Kuo, Cheng ;Huang, Jenn-Jia |
貢獻者: | 廣告系 | 關鍵詞: | 電視購物;廣告訴求;說服策略;中央路徑說服;週邊路徑說服 TV shopping;advertising appeals;central route and peripheral route persuasion |
日期: | Jun-2013 | 上傳時間: | 25-Nov-2014 | 關聯: | 廣播與電視,36,1-36 | 資料類型: | article |
| Appears in Collections: | 期刊論文 期刊論文 |
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