Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/73526
DC Field | Value | Language |
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dc.contributor | 廣告系 | |
dc.creator | Chen, Amber Wenling;Liu, Jeanne Mei-Chyi | |
dc.creator | 陳文玲;劉美琪 | zh_TW |
dc.date | 1998-01 | |
dc.date.accessioned | 2015-02-25T07:35:10Z | - |
dc.date.available | 2015-02-25T07:35:10Z | - |
dc.date.issued | 2015-02-25T07:35:10Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/73526 | - |
dc.description.abstract | A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5% responded that ethical problems did not exist, 67.5% admitted that ethical problems were commonplace at work. According to these respondents, the most frequently mentioned ethical problems were representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under-table rebate, and the quality of service. Suggestions for international advertising managers are also provided by comparing the finding from the present study with earlier studies in the United States. | |
dc.format.extent | 823994 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | Journal of Business Ethics, 17(1), 15-23 | |
dc.title | Agency practitioners` perceptions of professional ethics in Taiwan | |
dc.type | article | en |
dc.identifier.doi | 10.1023/A:1005773418832 | en_US |
dc.doi.uri | http://dx.doi.org/10.1023/A:1005773418832 | en_US |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.openairetype | article | - |
item.grantfulltext | restricted | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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Agencypractitioners.pdf | 804.68 kB | Adobe PDF2 | View/Open |
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