Satellite TV in Asia: Forming a new ecology

Abstract

This paper examines the development of satellite television in the Asian countries and their policy change. It is found that many countries initially tended to forbid the reception of satellite television but, with the growth of satellite television, liberalization is on the way. In response to competition posed by satellite television, policy makers generally choose to deregulate their local television market in the hope that the quality of local television will improve through competition. The authors suggest that satellite television in Asia is likely to agglomerate the diverse markets into bigger cultural markets to gain the economy of scale. Satellite television will bring about a regional capitalist culture. Professional journalism modelled after the West may also grow. The general trend for Asia is towards further deregulation and greater openness.