Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/76545
DC Field | Value | Language |
---|---|---|
dc.contributor | 廣告系;新聞系 | |
dc.creator | Chang, Chingching;Lo, Ven-Hwei | |
dc.creator | 張卿卿;羅文輝 | zh_TW |
dc.date | 2007-10 | |
dc.date.accessioned | 2015-07-13T09:03:15Z | - |
dc.date.available | 2015-07-13T09:03:15Z | - |
dc.date.issued | 2015-07-13T09:03:15Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/76545 | - |
dc.description.abstract | Developing usage and gratification theories, this paper explored the content of political call-in shows and audiences` viewing motives. The content analysis indicated that call-in programs in Taiwan exhibited the following aspects: (1) they discussed more breaking news than general public policies; (2) they contained party biases; and (3) they framed topics in a negative light. With regard to these findings, we propose that there are three major motives for watching political call-in programs: seeking knowledge, looking for party identification and serving as entertainment. A telephone survey found that seeking knowledge was a significant predictor of viewing frequency. In addition, age and education predicted the degree to which viewers sought knowledge from watching call-in programs. Party identification forecasted the degree to which viewers sought identification from watching these programs. | |
dc.format.extent | 503970 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | Mass Communication Research, 93, 83-139 | |
dc.title | The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives | |
dc.type | article | en |
item.fulltext | With Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | restricted | - |
item.openairetype | article | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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83-139.pdf | 492.16 kB | Adobe PDF2 | View/Open |
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