從繪本閱讀族群解析看公共圖書館之繪本閱讀推廣

Abstract

本研究以立意抽樣，從公共圖書館、書店、繪本網站選取19位繪本讀者接受深度訪談，解析繪本閱讀族群的樣貌、閱讀動機、閱讀經驗與感受，探討成人閱讀繪本的觀點以及對圖書館舉辦繪本閱讀活動的看法。研究結果發現繪本閱讀者的閱讀動機多因子女而起，進而成為自己的喜好。受訪者普遍認為繪本能激發感受，刺激想像力、創造力、拓展視野、與心靈成長；支持「繪本不應設限」，認為將繪本置於成人書區有助於提高成人讀者接觸繪本的機會。

Picture books have seen a prosperous trend in both publishing and sales in the past decades. This study adopts an in-depth interviewing method, and aims to analyze respects and related activities of picture books, including the components of the readers’ group, the motivations and purposes of reading origination, the experiences and sensations spurred by reading, the viewpoints of adult readers, the way people feel about the promotion activities held by the local public libraries. The results from above-mentioned analyses, hopefully, can serve as a valid reference for the local public libraries when they carry out next-time promotion campaigns on picture books. This study provides three suggestions as regards to the picture books activities held by public libraries, including the participants, the library collections, and the promotion activities. Through purposed sampling I choose adult picture-books readers and divide them into three categories as follows: the picture-books lenders from local public libraries, the frequent browsers and buyers of picture-books zone at bookstores, and active participants of related Web sites and blogs, with a total of 19 interviewees.