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題名 建構大量顧客化組織─資訊技術之運用
Constructing a Mass-Customized Organization:Apply Information Te- chnology
作者 卓星宏
Jouw, Shing Hon
貢獻者 管康彥
Kuan, Wellington Kang-yen
卓星宏
Jouw, Shing Hon
關鍵詞 大量顧客化
組織型態
資訊技術
Mass Customization
Organization Form
Information Technology
日期 1994
1993
上傳時間 29-Apr-2016 15:15:17 (UTC+8)
摘要 由於競爭環境的改變： 個人化的顧客需求、全球化激烈的競爭、產品生
參考文獻 曾令瑛，「企業組織大革命－再造企業工程」，管理雜誌，第238期，民國83年8月，第36-39頁。

邱距權，「創造企業價值的革新策略」，管理雜誌，第238期，民國83年8月，第46-47頁。

編輯部，「企業再生工程」，戰略生產力雜誌，第458期，民國83年4月，第19-29頁。

編輯部，「重塑組織結構的三大趨勢」，世界經理文摘，第90期，民國83年2月，第127-133頁。

編輯部，「從大量生產到大量顧客化」，世界經理文摘，第85期，民國82年9月，第52-59頁。

編輯部，「管理心思潮－再造工程」，世界經理文摘，第84期，民國82年8月，第46-54頁。

許育誠，組織網路特性、網路形態與網路策略之關聯，國立政治大學企業管理研究所未出版碩士論文，民國82年。

Keen, Peter G.W. 著，徐炳勳譯，企業大轉型－資訊科技時代的競爭優勢，台北世：天下文化出版，民國82年。

張緯良，資訊技術之運用對組織的影響，國立政治大學企業管理研究所未出版博士論文，民國79年。


---------------, “The Virtual Corporation, “Business Week,PP.36-40 (Feb 1993).

Boynton, A. C., B.Victor, “Beyone Flexibility:The Dynamicically Stable Organization, “California Management Review, Vol:34 No.1, pp.53-66(fall 1991).

Boynton, A C., “Achieving Dynamic Stability through Information Technology, “California Management Review, Vol:35 No.2 ,pp. 58-77( winter 1993).

Boynton, A. C,B.Victor, B.J.Pine II ,”New Competitive Strategies:Chellenges to Organizations and Information Technology, “IBM Systems Journal, Vol:32 No.1, PP.40-64(1993).

Corsten, Hans & Thomas Will, “Reflections on Competitive Strategy and its Impact on Modern Production Concepts, “Management International Review, Vol:33 No.4, pp.315-334 (4th Quarter 1993).

Davis, Stanley M., “From Future Perfect:Mass Customizing,” Planning Review, Vol:17 No.2 , pp.16-21 (March/April 1989).

Davis, Stanley M., Future Perfect, Addison-Wesley Publishing Co., Reading, MA(1987).

Davis, Stanley, Bill Davidson, 2020 vision:transform Your Bussiness Today to Succed in Tomorrow’s Economy, Simon & Schuster, New York, April 1993.

DeRoulet, David G., “Mass customization:It’s not an oxymoron, “ T&D, Vol:34 No.2, pp.40 (February 1993).

Drucker, Peter E., “The Coming of The New Organization ,” Harvard Business Review, Vol:66 No.1, pp.45-53 (January/February 1988).

Gaitanides, M.and J. Westphal, “Strategische Gruppen and Unternehmenserfolg Ergebnisse einer empirischen Studie, “Zeitschift fur Planung, Vol:2 No.3, pp.247-265 (1991).

Gilbert, Xavier and Paul Strebel, “From Innovation to Outpacing.” Business Quarterly, Vol:54 No.1, pp. 19-22 (Summer 1989).

Gilbert, Xavier and Paul Strebel, “Strategies to Outpace the Competition,” Journal of Business Strategy, Vol:8 No.1, pp. 28-36 (Summer 1987).

Gilmore, James H. “Reengineering for Mass Customization, “ Journal of Cost Management, Vol:7 No.3, pp.22-29 (Fall 1993).

Hall, W.K., “Survival Strategies in a Hostile Environment ,”Harvard Business Review, Vol:56 No.5, pp. 75-85 (Sep/Oct 1980).

Ives, Blake, Richard O. Mason, “Can information technology revitalize your customer,”Academy of Management Exective, Vol.4, pp.52-69(November 1990).

Kay, Micael J., “Making Mass Customization Happen: Lesson for Implementation, “Palnning Review, Vol.21 No.4. pp.14-18 (July/August 1993).

Kotler, Philip, “From Mass Market to Mass Customization, “Palnning Review, Vol:17 No.5 , pp.10-13, 47 (September/ October 1989).

Martin, Hugh F., “Mass Customization at Personal LineS Insurance Center, “Planning Review, Vol:21 No.4, pp.27,56 (July/August 1993).

Miller, D. and H. Friesen, “Porter’s(1980) Generic Straegies and Performace:An Empirical Examination with A-merican Data. Part I :Testing Porter, “Organization Studies, Vol:7 No.1, pp.37-55(1986).

Miller,D. and H. Friesen, “Porter’s (1980) Generic Straegies and Performace:An Empirical Examination with Ame Rican Data. Part II : Performace Implications,”Organization Studies, Vol:7 No.3, pp.255-261(1986).

Philips, l. w. ,D. R. Chang and R. D. Buzzel, “Product Quality, Cost Position and Business Performace:A Test of Some Key Hypotheses, “Journal of Marketing, Vol:47 No.2, pp.26-43 (Spring 1983)

Pine II, B Joseph, “Mass Customizing Products and Services, “Planning Review, Vol:21 No.4, pp.6-13 (July/August 1993a).

Pine II, B. Joseph, Mass Customization:The New Frontier in Business Competition, Boston , MA:The Harvard Business School Press, 1993b.

Pine II, B. Joseph, “Making Mass Customization Happen: Strategies for the New Competitive Realities,” Planning Review, Vol:21 No.5, pp.23-24 (Setember/October 1993c)

Pine II, B. Joseph, Bart Victor, and Andrew C Boynton, “Making Mass Customization Work,” Harvard Business Review, Vol:71 No.5, pp.108-119 (Setemter/October 1993).
Prahalad, c.k. and Gary Hamel, “The Core Competence of the Corporation, “Harvard Business Review, Vol:68 No.3, pp.77-91 (May/June 1990).

Quinn, J. Brian,”Managing the Intelligent Enterprise:Knowledge & Service-based Strategies, “Planning Review , Vol:21 No.5, pp.13-16 (Sep/Oct 1993)

Schoemaker, Paul J.H., “How to Link Strategic Vision to Core Capability,” Sloan Management Review, Vol:34 No.1, pp.67-81( Fall 1992).

Snow, C., R.Miles and H. Coleman, “Managing 21st Century Network Organization, “ Organizational Dynamics, Vol:20 No.3, pp.5-20(Winter 1992).

Spira, Joel S. & Joseph Pine II, “Mass Customization,”Chief Exective, ISS:83, PP26-29(March 1993).

Spiral, Joel S., “Mass Customization Through Training at Lutrun Electronics, “Palnning Review, Vol:21 No.4, pp.14-18 (July/August 1993).

White, R.W., “Generic business strategies, Organizational Context and Performace:An Empircial Investigation,” Strategic Management Journal, Vol:7 No.3,pp.217-231 (May/June 1986).
描述 碩士
國立政治大學
企業管理學系
81355030
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002003652
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.advisor Kuan, Wellington Kang-yenen_US
dc.contributor.author (Authors) 卓星宏zh_TW
dc.contributor.author (Authors) Jouw, Shing Honen_US
dc.creator (作者) 卓星宏zh_TW
dc.creator (作者) Jouw, Shing Honen_US
dc.date (日期) 1994en_US
dc.date (日期) 1993en_US
dc.date.accessioned 29-Apr-2016 15:15:17 (UTC+8)-
dc.date.available 29-Apr-2016 15:15:17 (UTC+8)-
dc.date.issued (上傳時間) 29-Apr-2016 15:15:17 (UTC+8)-
dc.identifier (Other Identifiers) B2002003652en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88270-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 81355030zh_TW
dc.description.abstract (摘要) 由於競爭環境的改變： 個人化的顧客需求、全球化激烈的競爭、產品生zh_TW
dc.description.tableofcontents 第一章 緒論 ........................................................................................................ 1
第一節 前言 .................................................................................................. 1
第二節 研究動機 .......................................................................................... 2
第三節 研究目的 .......................................................................................... 6
第四節 研究範圍 .......................................................................................... 6
第四節 全文安排 ........................................................................................... 7
第二章 文獻探討 ................................................................................................. 8
第一節 大量顧客化的定義 ........................................................................... 9
第二節 單一策略與同時策略 ....................................................................... 9
第三節 產品 - --流程改變矩陣 ................................................................... 16
第四節 達到動態穩定的正確轉換途逕 ..................................................... 20
第五節 達成大量顧客化的方法 ................................................................. 21

第三章 研究方法 ............................................................................................... 39
第一節 研究架構 ......................................................................................... 39
第二節 變數定義與衡量 ............................................................................. 40
第三節研究設計 ............................................................................................. 47

第四章 個案描述 ............................................................................................... 49
第一節 桂冠與世達低溫流通公司............................................................. 49
第二節 聯強國際股份有限公司 ............................................................... 58
第三節 安迅資訊公司 ................................................................................. 64
第四節 臺灣洋基通運 ................................................................................. 71
第五節 惠普科技份有限公司－系統整合部門...........................................　77
第六節 鳳凰國際綜合旅行社....................................................................... 81

第五章　　個案分析與命題建構......................................................................... 87
第一節 個案分析........................................................................................... 87
第二節 命題建構............................................................................................ 105

第六章　　結論、限制與建議.............................................................................. 114
第一節 研究結論............................................................................................ 114
第二節 研究限制............................................................................................ 119
第三節 研究建議............................................................................................ 121

附錄 個案公司與受訪人員職稱........................................................................ 124
參考文獻............................................................................................................... 125
中文部份....................................................................................................... 125
英文部份....................................................................................................... 126		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002003652en_US
dc.subject (關鍵詞) 大量顧客化zh_TW
dc.subject (關鍵詞) 組織型態zh_TW
dc.subject (關鍵詞) 資訊技術zh_TW
dc.subject (關鍵詞) Mass Customizationen_US
dc.subject (關鍵詞) Organization Formen_US
dc.subject (關鍵詞) Information Technologyen_US
dc.title (題名) 建構大量顧客化組織─資訊技術之運用zh_TW
dc.title (題名) Constructing a Mass-Customized Organization:Apply Information Te- chnologyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 曾令瑛，「企業組織大革命－再造企業工程」，管理雜誌，第238期，民國83年8月，第36-39頁。

邱距權，「創造企業價值的革新策略」，管理雜誌，第238期，民國83年8月，第46-47頁。

編輯部，「企業再生工程」，戰略生產力雜誌，第458期，民國83年4月，第19-29頁。

編輯部，「重塑組織結構的三大趨勢」，世界經理文摘，第90期，民國83年2月，第127-133頁。

編輯部，「從大量生產到大量顧客化」，世界經理文摘，第85期，民國82年9月，第52-59頁。

編輯部，「管理心思潮－再造工程」，世界經理文摘，第84期，民國82年8月，第46-54頁。

許育誠，組織網路特性、網路形態與網路策略之關聯，國立政治大學企業管理研究所未出版碩士論文，民國82年。

Keen, Peter G.W. 著，徐炳勳譯，企業大轉型－資訊科技時代的競爭優勢，台北世：天下文化出版，民國82年。

張緯良，資訊技術之運用對組織的影響，國立政治大學企業管理研究所未出版博士論文，民國79年。


---------------, “The Virtual Corporation, “Business Week,PP.36-40 (Feb 1993).

Boynton, A. C., B.Victor, “Beyone Flexibility:The Dynamicically Stable Organization, “California Management Review, Vol:34 No.1, pp.53-66(fall 1991).

Boynton, A C., “Achieving Dynamic Stability through Information Technology, “California Management Review, Vol:35 No.2 ,pp. 58-77( winter 1993).

Boynton, A. C,B.Victor, B.J.Pine II ,”New Competitive Strategies:Chellenges to Organizations and Information Technology, “IBM Systems Journal, Vol:32 No.1, PP.40-64(1993).

Corsten, Hans & Thomas Will, “Reflections on Competitive Strategy and its Impact on Modern Production Concepts, “Management International Review, Vol:33 No.4, pp.315-334 (4th Quarter 1993).

Davis, Stanley M., “From Future Perfect:Mass Customizing,” Planning Review, Vol:17 No.2 , pp.16-21 (March/April 1989).

Davis, Stanley M., Future Perfect, Addison-Wesley Publishing Co., Reading, MA(1987).

Davis, Stanley, Bill Davidson, 2020 vision:transform Your Bussiness Today to Succed in Tomorrow’s Economy, Simon & Schuster, New York, April 1993.

DeRoulet, David G., “Mass customization:It’s not an oxymoron, “ T&D, Vol:34 No.2, pp.40 (February 1993).

Drucker, Peter E., “The Coming of The New Organization ,” Harvard Business Review, Vol:66 No.1, pp.45-53 (January/February 1988).

Gaitanides, M.and J. Westphal, “Strategische Gruppen and Unternehmenserfolg Ergebnisse einer empirischen Studie, “Zeitschift fur Planung, Vol:2 No.3, pp.247-265 (1991).

Gilbert, Xavier and Paul Strebel, “From Innovation to Outpacing.” Business Quarterly, Vol:54 No.1, pp. 19-22 (Summer 1989).

Gilbert, Xavier and Paul Strebel, “Strategies to Outpace the Competition,” Journal of Business Strategy, Vol:8 No.1, pp. 28-36 (Summer 1987).

Gilmore, James H. “Reengineering for Mass Customization, “ Journal of Cost Management, Vol:7 No.3, pp.22-29 (Fall 1993).

Hall, W.K., “Survival Strategies in a Hostile Environment ,”Harvard Business Review, Vol:56 No.5, pp. 75-85 (Sep/Oct 1980).

Ives, Blake, Richard O. Mason, “Can information technology revitalize your customer,”Academy of Management Exective, Vol.4, pp.52-69(November 1990).

Kay, Micael J., “Making Mass Customization Happen: Lesson for Implementation, “Palnning Review, Vol.21 No.4. pp.14-18 (July/August 1993).

Kotler, Philip, “From Mass Market to Mass Customization, “Palnning Review, Vol:17 No.5 , pp.10-13, 47 (September/ October 1989).

Martin, Hugh F., “Mass Customization at Personal LineS Insurance Center, “Planning Review, Vol:21 No.4, pp.27,56 (July/August 1993).

Miller, D. and H. Friesen, “Porter’s(1980) Generic Straegies and Performace:An Empirical Examination with A-merican Data. Part I :Testing Porter, “Organization Studies, Vol:7 No.1, pp.37-55(1986).

Miller,D. and H. Friesen, “Porter’s (1980) Generic Straegies and Performace:An Empirical Examination with Ame Rican Data. Part II : Performace Implications,”Organization Studies, Vol:7 No.3, pp.255-261(1986).

Philips, l. w. ,D. R. Chang and R. D. Buzzel, “Product Quality, Cost Position and Business Performace:A Test of Some Key Hypotheses, “Journal of Marketing, Vol:47 No.2, pp.26-43 (Spring 1983)

Pine II, B Joseph, “Mass Customizing Products and Services, “Planning Review, Vol:21 No.4, pp.6-13 (July/August 1993a).

Pine II, B. Joseph, Mass Customization:The New Frontier in Business Competition, Boston , MA:The Harvard Business School Press, 1993b.

Pine II, B. Joseph, “Making Mass Customization Happen: Strategies for the New Competitive Realities,” Planning Review, Vol:21 No.5, pp.23-24 (Setember/October 1993c)

Pine II, B. Joseph, Bart Victor, and Andrew C Boynton, “Making Mass Customization Work,” Harvard Business Review, Vol:71 No.5, pp.108-119 (Setemter/October 1993).
Prahalad, c.k. and Gary Hamel, “The Core Competence of the Corporation, “Harvard Business Review, Vol:68 No.3, pp.77-91 (May/June 1990).

Quinn, J. Brian,”Managing the Intelligent Enterprise:Knowledge & Service-based Strategies, “Planning Review , Vol:21 No.5, pp.13-16 (Sep/Oct 1993)

Schoemaker, Paul J.H., “How to Link Strategic Vision to Core Capability,” Sloan Management Review, Vol:34 No.1, pp.67-81( Fall 1992).

Snow, C., R.Miles and H. Coleman, “Managing 21st Century Network Organization, “ Organizational Dynamics, Vol:20 No.3, pp.5-20(Winter 1992).

Spira, Joel S. & Joseph Pine II, “Mass Customization,”Chief Exective, ISS:83, PP26-29(March 1993).

Spiral, Joel S., “Mass Customization Through Training at Lutrun Electronics, “Palnning Review, Vol:21 No.4, pp.14-18 (July/August 1993).

White, R.W., “Generic business strategies, Organizational Context and Performace:An Empircial Investigation,” Strategic Management Journal, Vol:7 No.3,pp.217-231 (May/June 1986).		zh_TW