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題名 台灣廠商出口活動之研究--國際化階段及其影響因素
The Determinents of Internationalization-The Case of Taiwanese exporters.作者 曾浩岳
Tseng, Haw Yueh貢獻者 于卓民
Yu, Chwo Ming Joseph
曾浩岳
Tseng, Haw Yueh關鍵詞 國際化
出口
國際化階段
直接投資
Internationalization
export
internationalization stage
FDI日期 1994
1993上傳時間 29-Apr-2016 15:15:41 (UTC+8) 摘要 隨著世界局勢的轉變，全球市場的貿易體制漸漸形成。面對未來的經濟環 參考文獻 1. 蔡介士，我國產業進行國際化策略之研究──以我國資訊硬體業為例，國立政治大學企業管理研究所未出版碩士論文，民79年6月。2. 林彩梅，多國籍企業論，台北，五南圖書公司，民80。3. 經濟部投資審議委員會，核准華僑及外國人投資、技術合作、對外投資、對外技術合作統計年報，民80年12月31日。4. 彭昭英，SAS與統計分析，台北，儒林圖書公司，民81年。5. 黃俊英，多壁量分析，四版，台北，中國經濟企業研究所，民80年1月。6. 黃俊英，行銷研究－管理與技術，台北，華泰書局，民81年2月。7. 許士軍等，我國中小企業廠商國際化暨其國際行銷策略之研究，台北，經濟部中小企業處，民81年8月。8. 中華徵信所，台灣地區企業名錄93’/94’，民81年。9. 王泰允，國際合作實用－企業國際化指南，台北，遠流出版公司，民81年。10. 大前研一，無國界的世界，台北，聯經出版公司，民82年。11. 陳明俊，台灣企業國際市場進入模式與組織調適，國立政治大學企業管理研究所未出版碩士論文，民82年1月。12. 經濟部中小企業處，中華民國八十一年中小企業白皮書，民82年10月。13. 陳月霞，張淑華，台灣海外直接投資與產業空洞化，台灣經濟金融月刊，第二期，民83年2月20日。14. 黃冰玉，對外貿易回顧與展望，貿易周刊，1575期，民83年3月2日。15. 蔡豐名，進軍歐市的行銷經營策略，貿易周刊，1575期，民83年3月2日。1. Andersen,Otto, “On the Internationalization Preocess of Firems: A Critical Analysis,” Journal of International Business Studies, 1993,pp.209-231.2. Beamish,Paul W., Craig,Ron. And McLellan, Kerry, “The Performance Characteristics of Canadian versus U.K. Exporterst in Small and Medium Sized Firms,” Management International Review,vol.33,1993, pp.121-137.3. Bauerschmidt,Alan., Sullivan,Daniel. And Gillespie,Kate, “Common Factors Underlying Barriers to Export:Studies in The U.S. Paper Industry,” Journal of International Business Studies,1985,pp.111-123.4. Beamish, Paul W., Killing, J.Peter., Lecraw, Donald J., and Crookell,Harold., International Management Text and Cases, International Student Edition,Richard D. Irwin, Inc., 1991.5. Birlkey, Warren J., and Tesar, George, “The Export Behavior of Small-Sized Wisconsin Manufactureing Firms.,” Journal of interneational Business Studies,vol.8,1978,pp.93-93.6. Bilkey, Warren J., “An Attempted Integration of the Literature on The Export Behvior of Firms, “Journal of nternational Business Studies ,vol.8, no.1,1978 ,pp.38—49.7. Bourantas,Dimitris.& Halikias,John, “Discriminating Variables Between Systematic and Nonsystematic Exporting Manufacturing Firms in Greece,”Journal of Global marketing,vol.4,1991,pp.21-38.8. Cavusgil,S. Tamer.,Bilkey,warren J. and Tesar, George., “A Note on The Exporter Porfiles,” Journal of International Business Studies, vol.1, 1997,pp.91-97.9. Cavusgil,S. Tamer., “On The Internationalization Process of Firms,”European Research,vol.8,no.6,1980,pp.147-159.10. Cavusgil,S.Tamer., “Differencess Among Exporting Firms based on Their Degree of Internationalization,”Journal of Business Research,vol.12 No.2,1984,pp.195-208.11. Cavusgil, S.Tamer , “Organizational Characteristics Associated With Activity. , “Journal of Management Studies, 1984, pp.3—22.12. Cavusgil,S.Tamer. & Kirpalani V.H., “Introducing Products into Export Markets:Success Factors,” Journal of Business Research, vol.27,1993, pp.1-15.13. Christensen,Carl H., Rocha,Angela Da. and Gertner Rosane Kerbel., “An Empirical Investigation of The Factors Influencing Success of Brazilian Firms ,“ Journal of International Business Studies,1987, pp.61-77.14. Cooper,Robert G. & Kleninschmidt,Elko J., “The Impact of Export Strategy on Export Sales Performance ,” Journal of International Business Studies,vol.16,1985pp.37-55.15. Czinkota,Micheal R. & Johnston,Wesley J., “Segmenting U.S. Firms for Export Revelopment ,”Journal of Business Research,vol.9,1981,pp.353-36.16. Czinkota,Micheal R. & Johnston,Wesley J., “Exporting: Does Sales Volume Make a Difference? ,”Journal of International Business Studies,1983, pp.147-153.17. Czinkota,Micheal R., Export Development Strategy,New York:Praeger,1982.18. Czinkota, Michael R. & Ricks,David A., “Export Assistancee:Are We Supporting The Best Programs?,”Columbia Journal of World Business, 1981,pp.73-78.19. Denis,Jean-Emile. & Depelteau deniel., “Market Knowledge, Diversification And Export Expansion,” Journal of International Business Studies,vol.16,1985, pp.77-90.20. Donthu,Naveen. & Kim,Hyeon Sang., “Implicationa of Firm Controllable Factors on Export Growth,” Journal of Global marketing,vol.7(1),1993,pp.47-63.21. Dominguez, Luis V. & Segueria, Carlos G., “Deteriminations of LDC Exporters’Performance:A Cross-national Study,” Journal of International Business Studies,vol.24,no.1,1993,pp.19-40.22. Geringer,J. Michael., Beamish,Paul W. and daCosta Richard C., “Diversification Strategy and Internationalization: Implications for MNE Performance ,”Stretagic Management Journal,vol.10, 1989, pp.109-119.23. Hamel,Gary. & Prahalad C.K., “Do You Really Have A Global Strategy?,”Harvard business Review,1985, pp.2-15.24. Hawkins,Robert G., “U.S. Multinational Investment in Manufacturing and domastic Economics Performance,” Washington:Center for Multinational Studies,1972,pp.22.25. Holzmuller,Hartmut H. & Kasper helmut., “On a Theory of Export Performance: Personal and Organizational Determinants of Export Trade Activities Observed in Small and medium-Sized Firms,” Managament International Review, vol.31,1991,pp.45-70.26. Johanson,Jan. & Vahlne Jan-Erik., “The Internationalization Process of The Firm – A Model o f Knoledge Development Commitments,” Uournal of international Business Studies, 1997,pp.23-32.27. Johanson,J.,and Wiedersheim-Paul,F., “The nternationalization of the Firm :A Model of Knowledge Development and Increasing Foreign Market Commitment, “Journal of International Business Studies ,1977 .pp.23-32.28. Johansson,Johny K. & Nonakka lIkujiro., “Japanese Export Maketing: Structures,Strategies,Counterstrategies,”International Marketing Review, vol.1,no.2,1983,pp.146-145.29. Kaynak,Erdener. & Kuan,Wellington Kang-Yen., “Enviroment,Strategy, Structure, and Performance in The Context of Export Activity: An Empirical Study of Taiwaness Manufacturing Firms,”Journal of Business Research, vol.27,1993,pp.33-49.30. Koh,Anthony., Chow,James. and Smittivate,Sasithorn., “The Pratcice of International Marketing Research by Thai Exporters,”Journal of Global marketing,vol.7(2),1993,pp.7-26.31. Lee,Woo-Young. & Brasch,John J., “The Adoption of Export As an Innovative Strategy,” Journal of International Business Studies, 1978,pp.85-93.32. Luz,De Michael., “Relationship between Export stategy Variables an Export Performance for Brazil-Based Manufacturers,” Journal of Global marketing,vol.7(1), 1993,pp.87-110.33. Rao ,T. R. & Naidu ,G.M. , “Are the Stratege of International Emirically Supportable ?, “Journal of Glbal Marketing, Vol.6(1/2) 1992,pp.147-170.34. Naidu,G.M. & Rao,T.R., “Public Sectir Promotion of Expots: A Needs-Based Approach,” Journal of Business Research, vol.27,1993,pp.85-101.35. Ramaswami,Sridhar.N. and Yang, Yoo , “Perceived Barriers to Exporting and Export Assistance Requirements, “Trade promotion and Assistance, ed. M.R,Czinkota and S.T.Cavusgil ,New York: Prader,1990.36. Reid,Stan D., “The Decision-Maker and Export Entry and Expansion,”Journal of Businese Studies,1981,pp.101-112.37. Samiee,Saeed. & Walters,Peter G.P., “Rectifying Strategic Gaps in Export Management,”Journal of Global Marketing, vol.4(1),1990,pp.7-37.38. Samiee,Saeed., “Elements of marketing Strategy:A Comparative Study of US and Non-US Based Companies,” Journal of International Marketing,vol.1(2),1982,pp119-126.39. Samiee,Saeed. & Walters Peter G.P., “Influence of Firmsn on Export Planning and Performance,”Journal of Business research. Vol.20,1990,pp.235-248.40. Seringhaus F.H. Rolf., “Comparative marketing Behavior of Canadian and Austrian high-tech Exporters,”Management International Review, vol.33, 1993, pp.247-269.41. Stobaugh,Robert B., “Nine Investments Abroad and Their Impact at Home:Case Studies on Multinational Enterprises and The U.S. Economy.,”Boston:Harvard Business School , Harvard University,197642. Tseng Jou-ying. & Yu,Chwo-Ming joseph., “Export of Industrial Goods to Europe: The Case of Large Taiwanese Firms,”European Journal of Marketing,vol.25,no.9,1991,pp.51-63. 描述 碩士
國立政治大學
企業管理學系
81355042資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002003663 資料類型 thesis dc.contributor.advisor 于卓民 zh_TW dc.contributor.advisor Yu, Chwo Ming Joseph en_US dc.contributor.author (Authors) 曾浩岳 zh_TW dc.contributor.author (Authors) Tseng, Haw Yueh en_US dc.creator (作者) 曾浩岳 zh_TW dc.creator (作者) Tseng, Haw Yueh en_US dc.date (日期) 1994 en_US dc.date (日期) 1993 en_US dc.date.accessioned 29-Apr-2016 15:15:41 (UTC+8) - dc.date.available 29-Apr-2016 15:15:41 (UTC+8) - dc.date.issued (上傳時間) 29-Apr-2016 15:15:41 (UTC+8) - dc.identifier (Other Identifiers) B2002003663 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88281 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description (描述) 81355042 zh_TW dc.description.abstract (摘要) 隨著世界局勢的轉變，全球市場的貿易體制漸漸形成。面對未來的經濟環 zh_TW dc.description.tableofcontents 第壹章 緒論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒1第一節 研究背景與動機﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒1第二節 研究目的﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒４第三節 研究限制﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５第二章 文獻探討﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒６ 第一節 企業國際化程序相關理論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒６ 第二節 影響廠商國際化之因素﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒１４第三節 出口行銷作為﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒２６第四節 出口障礙﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒４１第貳章 研究方法﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒４７第一節 研究架構﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒４７第二節 變數定義與衡量﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒４９第三節 研究假設﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５３第四節 抽樣設計與蒐集方法﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５４第五節 研究分析方法﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５５第肆章 分析結果﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５７第一節 樣本資料分析﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒５７第二節 影響台灣廠商國際化過程之因素﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒６９第三節 國際化各階段廠商行銷活動﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒７９第四節 國際化各階段廠商出口障礙及所需協助﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒８８第伍章 結論與建議﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒９３第一節 研究發現與結論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒９３第二節 研究建議﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒１０１第三節 後續研究建議﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒１０５參考文獻﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒１０７附錄﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒１１５ zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002003663 en_US dc.subject (關鍵詞) 國際化 zh_TW dc.subject (關鍵詞) 出口 zh_TW dc.subject (關鍵詞) 國際化階段 zh_TW dc.subject (關鍵詞) 直接投資 zh_TW dc.subject (關鍵詞) Internationalization en_US dc.subject (關鍵詞) export en_US dc.subject (關鍵詞) internationalization stage en_US dc.subject (關鍵詞) FDI en_US dc.title (題名) 台灣廠商出口活動之研究--國際化階段及其影響因素 zh_TW dc.title (題名) The Determinents of Internationalization-The Case of Taiwanese exporters. en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 1. 蔡介士，我國產業進行國際化策略之研究──以我國資訊硬體業為例，國立政治大學企業管理研究所未出版碩士論文，民79年6月。2. 林彩梅，多國籍企業論，台北，五南圖書公司，民80。3. 經濟部投資審議委員會，核准華僑及外國人投資、技術合作、對外投資、對外技術合作統計年報，民80年12月31日。4. 彭昭英，SAS與統計分析，台北，儒林圖書公司，民81年。5. 黃俊英，多壁量分析，四版，台北，中國經濟企業研究所，民80年1月。6. 黃俊英，行銷研究－管理與技術，台北，華泰書局，民81年2月。7. 許士軍等，我國中小企業廠商國際化暨其國際行銷策略之研究，台北，經濟部中小企業處，民81年8月。8. 中華徵信所，台灣地區企業名錄93’/94’，民81年。9. 王泰允，國際合作實用－企業國際化指南，台北，遠流出版公司，民81年。10. 大前研一，無國界的世界，台北，聯經出版公司，民82年。11. 陳明俊，台灣企業國際市場進入模式與組織調適，國立政治大學企業管理研究所未出版碩士論文，民82年1月。12. 經濟部中小企業處，中華民國八十一年中小企業白皮書，民82年10月。13. 陳月霞，張淑華，台灣海外直接投資與產業空洞化，台灣經濟金融月刊，第二期，民83年2月20日。14. 黃冰玉，對外貿易回顧與展望，貿易周刊，1575期，民83年3月2日。15. 蔡豐名，進軍歐市的行銷經營策略，貿易周刊，1575期，民83年3月2日。1. Andersen,Otto, “On the Internationalization Preocess of Firems: A Critical Analysis,” Journal of International Business Studies, 1993,pp.209-231.2. Beamish,Paul W., Craig,Ron. And McLellan, Kerry, “The Performance Characteristics of Canadian versus U.K. Exporterst in Small and Medium Sized Firms,” Management International Review,vol.33,1993, pp.121-137.3. Bauerschmidt,Alan., Sullivan,Daniel. And Gillespie,Kate, “Common Factors Underlying Barriers to Export:Studies in The U.S. Paper Industry,” Journal of International Business Studies,1985,pp.111-123.4. Beamish, Paul W., Killing, J.Peter., Lecraw, Donald J., and Crookell,Harold., International Management Text and Cases, International Student Edition,Richard D. Irwin, Inc., 1991.5. Birlkey, Warren J., and Tesar, George, “The Export Behavior of Small-Sized Wisconsin Manufactureing Firms.,” Journal of interneational Business Studies,vol.8,1978,pp.93-93.6. 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