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題名 行動電話在多國市場擴散之研究
Diffusion of Cellular Telephone on Multinational Markets
作者 黃義盛
Huang, Yi-Sheng
貢獻者 張愛華
Chang,AiHwa
黃義盛
Huang,Yi-Sheng
關鍵詞 行動電話
擴散模式
國際擴散
新產品
Cellular Telephone
Diffusion Modeling
International Diffusion
New Product
日期 1994
1993
上傳時間 29-四月-2016 15:17:43 (UTC+8)
摘要 根據Bass(1969)擴散模式，放寬市場特性不影響創新擴散之假設，並使創
     新係數與模仿係數可隨著時間而改變，以行動電話為例，探討ぇ各國採用
     行動電話之市場潛能、市場飽和時之普及率以及單年最高採用人數出現的
     時間，え市場特性因素如何影響行動電話之擴散，ぉ比較各國擴散模式與
     多國擴散模式之解釋能力。研究結果發現：ぇ就本研究所分析的國家，各
     國行動電話的市場大小，以美國最大，日本次之，愛爾蘭為最小。而行動
     電話的最高普及率以美國與瑞典最高，超過10% ；其餘國家之最高普及率
     都不超過 0.4%，顯示行動電話是一種普及率較低的服務。就單年最高採
     用人數出現時間來看，只有日本是超過十年，其餘國家均在十年之內，甚
     至比利時在第二年就出現採用高峰，顯示行動電話之產品生命週期可能不
     是很長。え「市場需求指標」高的國家，有較高的模仿效果；「流動性」
     對於創新效果與模仿效果的影響均是負的；「四海胸襟」對於創新與模仿
     效果的影響均是正的。ぉ多國擴散模式的解釋能力較各國擴散模式佳，因
     此，將市場特性因素加入創新擴散模式中確實有其必要性。
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     2. 林慧貞(1988)，「我國自動化技術擴散之研究」，台灣大學經濟學研究所未出版之碩士論文。
     3. 莊國瑞(1991)，「自動化技術在台灣擴散之相關研究－以創新擴散模型為分析工具」，政治大學企業管理研究所未出版之碩士論文。
     4. 彭花春(1992)，「台灣地區耐久財擴散模式之探討－家電產品之實例」，淡江大學管理科學研究所未出版之碩士論文。
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     6. 黃紫華(1990)，「汽車行動電話」，臺灣經濟研究月刊，第十三卷第六期，頁55-60。
     7. 游文富(1992)，「耐久財產品擴散模式之理論與應用」，政治大學國際貿易研究所未出版之碩士論文。
     8. 曾麗蓉(1989)，「我國生產自動化技術擴散之研究」，中央大學產業經濟研究所未出版之碩士論文。
     9. 新電子科技雜誌特別連載(1992)，「個人通訊的最愛－細胞式行動電話系統」，第75期，業190-200。
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描述 碩士
國立政治大學
國際經營與貿易學系
81351019
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002003786
資料類型 thesis
dc.contributor.advisor 張愛華zh_TW
dc.contributor.advisor Chang,AiHwaen_US
dc.contributor.author (作者) 黃義盛zh_TW
dc.contributor.author (作者) Huang,Yi-Shengen_US
dc.creator (作者) 黃義盛zh_TW
dc.creator (作者) Huang, Yi-Shengen_US
dc.date (日期) 1994en_US
dc.date (日期) 1993en_US
dc.date.accessioned 29-四月-2016 15:17:43 (UTC+8)-
dc.date.available 29-四月-2016 15:17:43 (UTC+8)-
dc.date.issued (上傳時間) 29-四月-2016 15:17:43 (UTC+8)-
dc.identifier (其他 識別碼) B2002003786en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88311-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 81351019zh_TW
dc.description.abstract (摘要) 根據Bass(1969)擴散模式，放寬市場特性不影響創新擴散之假設，並使創
     新係數與模仿係數可隨著時間而改變，以行動電話為例，探討ぇ各國採用
     行動電話之市場潛能、市場飽和時之普及率以及單年最高採用人數出現的
     時間，え市場特性因素如何影響行動電話之擴散，ぉ比較各國擴散模式與
     多國擴散模式之解釋能力。研究結果發現：ぇ就本研究所分析的國家，各
     國行動電話的市場大小，以美國最大，日本次之，愛爾蘭為最小。而行動
     電話的最高普及率以美國與瑞典最高，超過10% ；其餘國家之最高普及率
     都不超過 0.4%，顯示行動電話是一種普及率較低的服務。就單年最高採
     用人數出現時間來看，只有日本是超過十年，其餘國家均在十年之內，甚
     至比利時在第二年就出現採用高峰，顯示行動電話之產品生命週期可能不
     是很長。え「市場需求指標」高的國家，有較高的模仿效果；「流動性」
     對於創新效果與模仿效果的影響均是負的；「四海胸襟」對於創新與模仿
     效果的影響均是正的。ぉ多國擴散模式的解釋能力較各國擴散模式佳，因
     此，將市場特性因素加入創新擴散模式中確實有其必要性。		zh_TW
dc.description.tableofcontents 論文摘要 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ⅰ
     目錄 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ⅱ
     圖表目錄 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ⅳ
     
     第一章 緒論. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . １
     第一節 研究動機. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . １
     第二節 研究目的. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .２
     第三節 本文架構. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .２
     
     第二章 文獻探討. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .４
     第一節 基本擴散模式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .４
     第二節 Bass(1969)模式的修正與擴展. . . . . . . . . . . . . . . . . . . . . . . . . . . . . １１
     第三節 國內之相關研究. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .２５
     第四節 國際擴散模式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .３１
     第五節 參數估計方式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .３６
     
     第三章 研究設計. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .４５
     第一節 研究架構. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .４５
     第二節 模式建立. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .４７
     第三節 分析程序與方法. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .５１
     
     第四章 實證分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .５８
     第一節 國際行動電話市場. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .５８
     第二節 資料說明. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .６０
     第三節 各國擴散模式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .６５
     第四節 多國擴散模式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .７０
     第五節 擴散模式之市場描述. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .８３
     第六節 擴散模式之比較. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .８８
     
     第五章 結論與建議. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .９６
     第一節 研究發現與管理涵義. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .９６
     第二節 研究限制. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .９８
     第三節 後續研究建議. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .９９
     
     
     參考文獻. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .１０１		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002003786en_US
dc.subject (關鍵詞) 行動電話zh_TW
dc.subject (關鍵詞) 擴散模式zh_TW
dc.subject (關鍵詞) 國際擴散zh_TW
dc.subject (關鍵詞) 新產品zh_TW
dc.subject (關鍵詞) Cellular Telephoneen_US
dc.subject (關鍵詞) Diffusion Modelingen_US
dc.subject (關鍵詞) International Diffusionen_US
dc.subject (關鍵詞) New Producten_US
dc.title (題名) 行動電話在多國市場擴散之研究zh_TW
dc.title (題名) Diffusion of Cellular Telephone on Multinational Marketsen_US
dc.type (資料類型) thesisen_US
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