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題名 政令宣導刊物讀者研究：以「高雄畫刊」主動索閱者閱讀動機與滿意程度試析
A study of the Uses & Gratifications of the part of the Kaoh siung Pictorial active readers
作者 宗靜萍
Ping, Tzung Ching Ping
貢獻者 王石番
Wang, Shih-Fan Stephen
宗靜萍
Ping, Tzung Ching Ping
關鍵詞 政令宣導刊物
主動索閱者
滿意程度
高雄畫刊
閱讀動機
policy-publicized publication
active audience
Uses & Gratification
日期 1993
上傳時間 29-Apr-2016 16:28:30 (UTC+8)
摘要 在昔日資訊缺乏的年代裡，政令宣導刊物曾經是民眾獲得有關政府訊息的
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     李金銓 大眾傳播理論 民77 四版 台北:三民書局
     
     杜麗芳 「台北地區民眾收看電視新聞語氣項報告的動機」 民73 台北:政大新聞研究所碩士論文
     
     朱邦賢 「婦女雜誌」訂戶的使用動機與滿足 民66 台北:政大新聞研究所碩士論文
     
     馮建三 「八十年代」、「中華」、「深耕」三種政論雜誌讀者型態比較分析 民72 台北:政大新聞研究所碩士論文
     
     陳夢梅 「新新聞」雜誌讀者使用動機與滿足 民78 台北:輔仁大學大眾傳播研究所碩士論文
     
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     潘家慶、王石番、謝瀛春 「台灣地區民眾傳播行為研究」 民75 台北:政大新聞研究所，國科會專題研究報告
     
     黃俊英 「民眾就是顧客─政令宣導與行銷觀念」 民74年3月 台北:行銷與推銷
     
     翁秀琪 大眾傳播理論與實證 民81 台北:三民書局
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     楊孝榮 「大眾學生傳播媒介評價、動機與現代化程度」 民64 台北:廣播與電視二十七期
     
     楊孝榮 「雅美族民眾傳播行為與政治態度關聯性分析」 民64 新聞學研究第十六集 台北:政大新聞研究所
     
     張讚國 「鄉村居民傳播行為與政治參與─ 一項以后里鄉選民為對象的研究」 民65 台北:政大新聞研究所碩士論文
     
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     曠湘霞 「台灣地區成人收看電視節目的動機與行為之研究─社會、教育、公共服務與聯播節目部份 民72 台北:行政院新聞局專題研究
     
     鍾逸君 「企業經理人政治心理取向與政治事務處理方式相關性研究」 民80 台北:政大新聞研究所
     
     蘇 衡 雜誌「中產階層化」的迷思 聯合報 民7510月7日第八版
     
     漆敬堯 「台北市市民使用傳播媒介習慣之研究:成年人面對面傳播及新事物消息來源之探討」 民63 台北新聞處專題研究
     
     賴光林等人 「政令宣導與媒體效用之調查研究」 民73 台北:行政院專題研究
     
     陳以瑚 「台北市民收看電視動機之研究」 民71 台北:政大新聞研究所
     
     鄭義丹 「電視宣導短片設計與製作之研究」 民79 台北:文化大學新聞研究所
     
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     Hur, K.K. and J.R.Robinson (1981) “A uses and gratifications analysis of Roots in Britain.” Journalism Quarterly 58:p 582-588.
     
     Jeffres, L.W. (1983) “Media uses for personal identification:linking uses and gratifications to culturally signifi-cant goals.” Mass Communication Review 10 (3):p. 6-12.
     
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描述 碩士
國立政治大學
新聞學系
795516
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004207
資料類型 thesis
dc.contributor.advisor 王石番zh_TW
dc.contributor.advisor Wang, Shih-Fan Stephenen_US
dc.contributor.author (Authors) 宗靜萍zh_TW
dc.contributor.author (Authors) Ping, Tzung Ching Pingen_US
dc.creator (作者) 宗靜萍zh_TW
dc.creator (作者) Ping, Tzung Ching Pingen_US
dc.date (日期) 1993en_US
dc.date.accessioned 29-Apr-2016 16:28:30 (UTC+8)-
dc.date.available 29-Apr-2016 16:28:30 (UTC+8)-
dc.date.issued (上傳時間) 29-Apr-2016 16:28:30 (UTC+8)-
dc.identifier (Other Identifiers) B2002004207en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88643-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) 795516zh_TW
dc.description.abstract (摘要) 在昔日資訊缺乏的年代裡，政令宣導刊物曾經是民眾獲得有關政府訊息的zh_TW
dc.description.tableofcontents 第一章 緒 論‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧1
     第一節 研究動機‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧1
     第二節 研究問題‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧5
     第三節 相關名詞釋義‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧6
     第二章 相關文獻探討‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧9
     第一節 「使用與滿足研究取向」介紹‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧9
     第二節 閱聽人相關概念‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧27
     第三節 閱聽人媒介使用動機與滿意程度‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧36
     第三章 研究方法‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧44
     第一節 研究對象‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧44
     第二節 抽樣方法‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧45
     第三節 研究變項‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧46
     第四節 預試及問卷編定‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧51
     第五節 統計方法‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧54
     第四章 資料分析與解釋‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧56
     第一節 基本資料分析‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧56
     第二節 閱讀動機與滿意程度分析‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧61
     第三節 人口變項與閱讀動機及滿意程度‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧66
     第四節 接觸「高雄畫刊」的行為與閱讀動機及滿意程度‧‧‧‧‧‧‧‧92
     第五節 親身傳播行為、政治心理取向與閱讀動機及滿意程度‧‧‧‧‧‧105
     第六節 接觸「高雄畫刊」的行為、親身傳播行為與政治心理取向‧‧‧‧124
     第七節 綜合討論‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧130
     第五章 結論與建議‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧139
     第一節 結論‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧139
     第二節 建議‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧‧151		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004207en_US
dc.subject (關鍵詞) 政令宣導刊物zh_TW
dc.subject (關鍵詞) 主動索閱者zh_TW
dc.subject (關鍵詞) 滿意程度zh_TW
dc.subject (關鍵詞) 高雄畫刊zh_TW
dc.subject (關鍵詞) 閱讀動機zh_TW
dc.subject (關鍵詞) policy-publicized publicationen_US
dc.subject (關鍵詞) active audienceen_US
dc.subject (關鍵詞) Uses & Gratificationen_US
dc.title (題名) 政令宣導刊物讀者研究：以「高雄畫刊」主動索閱者閱讀動機與滿意程度試析zh_TW
dc.title (題名) A study of the Uses & Gratifications of the part of the Kaoh siung Pictorial active readersen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中華民國八十年出版年鑑 台北:中國出版公司，民80，初版 .107.
     
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     鍾逸君 「企業經理人政治心理取向與政治事務處理方式相關性研究」 民80 台北:政大新聞研究所
     
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     漆敬堯 「台北市市民使用傳播媒介習慣之研究:成年人面對面傳播及新事物消息來源之探討」 民63 台北新聞處專題研究
     
     賴光林等人 「政令宣導與媒體效用之調查研究」 民73 台北:行政院專題研究
     
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