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題名 中學生人際策略之研究－以建立對教師關係為例
A Study of Interpersonal strategies in High School Students－－ To Illustrate How They establish Upward Relation With Their Teachers
作者 陳秀碧
Chen, Hsiu-Pi
貢獻者 吳靜吉
Jing-Jie Wu
陳秀碧
Hsiu-Pi Chen
關鍵詞 人際策略
向上影響
衝突處理
性別差異
年齡
學業成績
中學生
Personal Strategies
Upward Influence
Conflict-Solving
Sex Differences
Age
Grade Achievement
日期 1993
上傳時間 29-Apr-2016 16:39:49 (UTC+8)
摘要 本研究旨在探討我國中學生建立對教師關係時，所使用的人際策略，包括
參考文獻 王又鵬(民82) ，促銷活動對消費者購買行為影響之研究，政治
     大學企業管理研究所博士論文
     何志義(民78) ，消費者對促銷活動態度傾向之研究，台北:國
     立政治大學企管研究所碩士論文
     李依潔(民8 1) ，國家形象對產品評估之影響，淡江大學管理科
     學研究所碩士論文
     吳裕民(民77) ，本國學生對國產品與進口品態度差異研究，台
     灣大學商學研究所碩士論文
     林靜儀(民82) ，品牌國、生產地與廣告對大學生產品態度影響
     之研究，政治大學國際貿易研究所碩士論文
     梁安昌(民82) ，不同價格訊息呈現方式下，參考價格對消費者
     行為的影響，政治大學企業管理研究所碩士論文
     張秀惠(民78) ，產品屬性，個人特徵與來源圓形象之研究一家
     電產品為例，台灣大學商學研究所碩士論文
     張春興(民的) ，心理學，二版，台北:東華書局
     曹為實(民75) ，國外買主對我國產品品質評價與購買意願之研
     究一以十二項產品為例，台灣大學商學研究所碩士論文
     高麗文(民8 1) ，參考價格對消費者行為的影響，台灣大學商學
     研究所碩士論文
     彭昭英編著(民81) , S AS 與統計分析，修定第三版，台北:
     儒林圖書有限公司
     黃俊英(民8 1) ，行銷研究:管理與技術，第四版，台北:華泰
     書局
     黃鈺文(民80)，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文
     解名禮(民81)，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，政治大學企業管理研究所碩士論文
     詹炳發(民62)，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所碩士論文
     熊祥林(民79)，消費者的知覺，再版，台北:熊祥林
     廖彩卿(民77)，消費市場產製國別購買偏好之研究，淡江大學管理科學研究所碩士論文
     顏月珠(民80)，統計學，台北:三民書局，第三版
     藍美英(民82)，中日產品品牌形象之研究，政治大學國際貿易研究所碩士論文
     
     
     二、英文部份
     Barnes,James G. ,"Factors Influencing Consumer Reaction
     to Retai I Newspaper" Sale" Advertising ," American
     Marketing Association (1975) , PP. 471-77.
     Berkowitz,Eric N. and John R. Walton,"Contextual on Consumer
     Price Responses:An Experimental Analysis , "Journal
     of Marketing Research,vol.17(August 1980),pp.349
     -358.
     Biswas,Abhijit and Edward A.blair "Contextual Effect of
     Reference Price in Retai I Advertisement",Journal of
     Marketing ,vol.55(July 1991),pp.1-12.
     Bit ta, De II a ,Monroe and McG i nn is" Consumer Percept ion
     of Comparative Price Advertisements",Journal of Marketing
     Research,Vol. 18 (November 1981),pp.416-27.
     Blair,Edward A. and E. Laird Landon, Jr . ," The Effects
     of Reference Prices in Retai I Advertisements," Journal
     of Marketing,vol .45(Spring 1981),pp.61-69.
     Chapman,Josepf D. and Kent B. Monroe "The Framing Effects
     of Methods on Buyer`s Subjective product Evaluations
     ,Advances in Consumer Research,vol.14(1987),pp.
     193-97.
     Chen,C. N. ,Wu,W . Y. and Olsen, T. E. ,"Relationships between
     Consumer Ethnocentrism,Social Value ,and Att itudes
     toward Products: An Empirical Nal idation in
     Taiwan",First International Conference on Globle Busi
     ness Envir onment and Strategy ,National Cheng Kung
     University, March,1993.
     Darke,Peter R. and Jonathan L. Freedman "Deciding Whether
     to Seek a Bargain:Effect of Both Amount and Percentage
     off",Journal of Appl ied Psychology, Vol. 78,
     No.6(1993),pp.960-65.
     Etzel,M.J. and Walker ,B.J.," Advert ising Strategy For
     Foreign products",Journal Of Advertising Research,
     vol.14,no.3 (1974),pp.41-44.
     Fornel I, Claes, Wi I I iam T. Robinson and Birger Wernerfelt,"
     Consumption Experience and Sales Promotion expend
     i ture" Management Sc i ence , V01. 31, No .9. ( Sep
     1985),pp.1084-1105.
     Fry,Joseph N. and Gordon H. McDougal I ,"Consumer Appraisal
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     Gabor, A and C. W. T. Granger,"Price as an Indicator of
     Quality; Report on an Enguiry," Economica,Vol.33,(Feb
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     Gestner, E., "Do Higher pr ices Signal Higher Qual ity ?
     ," Journal of Marketing Research, Vol.22 (May 1985),
     PP.209-15.
     Han C. M. and Terpstra, V. ," Country-of-origin Effects
     for Uni-Na tional and Si-National Products,"Journal of
     International Business Studies, (Summer 1988),PP.235-
     255.
     Hastak,Manoj and Jerry C. Olson, "Assessing the Role of
     Brand-Related Cognitive Response as Mediators of Commun
     icat ion Ef fect on Cogniti ve Structure,"Journal of
     Consumer Research,Vol.15(March 1989) ,pp.444-56.
     Helson, Harry (1964), Adaptation-level Theory,New York
     : Harper and Row.
     Helsen,Kristiaan and Schmittein,David ,"How Does a Product
     Market`s Typical Price-promotion Pattern Affect
     The Timing of Household`s Purchase?" ,Journal of Retai
     I ing, Vol .68, (Fall 1992) ,pp.316-36.
     Inman J.J., Leigh McAI ister and Wayne D. Hoyer, "Promotion
     Sigal: Proxy for a Price Cut? " Journal of Consumer
     Research, Vol .17(June 1990),pp.74-81.
     Jacoby Jacob and Jerry Olson, "Consumer Response to price:
     An Attitudinal, Information Processing Perspective,
     " American Marketing Association (1977) PP.73-86.
     Jacobson,Robert and Obermiller,Carl,"The Formation of
     Expected Future Price:A Reference Price for Forwardlooking
     Consumers" ,Journal of Consumer Research,Vol.
     16 ,(Mar 1990),pp.420-32.
     Johansson, J. K., Doug I as, S. P. and Nonaka, I., " Assesing
     the Impact of Country of Origion on product Evaluations:
     A New Methodological perceptive,"Journal
     of Marketing Research,(Nov. 1985) , PP.388-96.
     Keiser,Stephen E. and James R. Krum,"Consumer Perceptions
     of Re ta i I Advertising with Overstated Savings,
     " Journal of Retai ling, 52(Fall 1976) ,pp.27-37.
     Khanna, S. R. ,"Asian Companies and the Country St ereotype
     paradox: An Empirical Study," Columbia Journal
     of Wo rid Bus i ness, (Summe r 1986) ,pp. 29 -38.
     Liefeld, John and Louise A. Heslop" Reference prices
     and Deception in Newspaper Advertising" Journal of
     Consumer Research "(march 1985) 868-76.
     Monroe, K.B. pricing: Marketing profitable Decisions,
     New. York: Me Graw-Hi I I. 1990.
     Parameswaran, R. and Yaprak A. ,"A Cross-National Comparison
     of Consumer Research Measures," Tournai of International
     Business Studies,(Spring 1987).PP .35-49.
     Petroshius and Kent B. Monroe,"Effect of Product-I ine Pricing
     Characteristics on Product Evaluations",Journal of
     Consumer Research .vol . 13(Mar 1987),pp.511-19.
     Rao,Akshay R. and Kent B. ,Monroe, "The Effect of Pr ice
     Brand Name and Store Name on Buyers` Perceptions of
     Product Qual ity: An Integrative Review "Journal of
     Marketing Research,vol .26 (August 1989),pp.351-57.
     Stigler,George J,"the Economics of Information" Journal
     of Pol itical economy,vol .69 (June 1961) PP.213-225.
     Thaler,Richard,"Mental Accounting and Consumer Choice",
     Marketing Science,Vol .4,No.3(Summer 1985),pp.199-224.
     Urbany,J.E. ,W.O.Bearden and D.C.Wei Ibaker" the Effect
     of Plausible and Exaggerated Reference Price on Comsumer
     Perception and Price Search ",Journal of Consumer
     Research,Vol. 15,June 1988 pp.95-110.
     Walters,Rockney G.,"Assessing The Impact of Retail Pri ce
     Promotion on Product Substitution, Complementary
     Purchase,and Interstore Sales Displacement",Journal
     of Ma r ke t i ng, VA I .55, (Ap r 1991), pp. 17 -28.
     Wal ters, R. G. ,Scott B. Mackenzie "A Structural Equations
     Analysis of the Impact of Price Promotion on
     Store Performance ", Journal of Marketing Research,
     Vol.xxv(February 1988),p51 -63.
描述 碩士
國立政治大學
教育學系
G80152004
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004182
資料類型 thesis
dc.contributor.advisor 吳靜吉zh_TW
dc.contributor.advisor Jing-Jie Wuen_US
dc.contributor.author (Authors) 陳秀碧zh_TW
dc.contributor.author (Authors) Hsiu-Pi Chenen_US
dc.creator (作者) 陳秀碧zh_TW
dc.creator (作者) Chen, Hsiu-Pien_US
dc.date (日期) 1993en_US
dc.date.accessioned 29-Apr-2016 16:39:49 (UTC+8)-
dc.date.available 29-Apr-2016 16:39:49 (UTC+8)-
dc.date.issued (上傳時間) 29-Apr-2016 16:39:49 (UTC+8)-
dc.identifier (Other Identifiers) B2002004182en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88926-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 教育學系zh_TW
dc.description (描述) G80152004zh_TW
dc.description.abstract (摘要) 本研究旨在探討我國中學生建立對教師關係時，所使用的人際策略，包括zh_TW
dc.description.tableofcontents 章節目錄- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I
     圖次- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I I
     表次- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I I
     第一章 緒論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - 1
     第一節 研究背景與動機- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1
     第二節 研究目的- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -4
     第二章 理論基礎與文獻探討- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6
     第一節 價格促銷型式與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -8
     第二節 原產國與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10
     第三節 廣告參考價格與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - -12
     第四節 價格促銷型式、原產國、廣告參考價格與購買意願之關係 - - - - - - - 15
     第三章 研究設計- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -24
     第一節 研究架構及研究變數說明- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 24
     第二節 研究假設- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 28
     第三節 研究設計- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30
     第四節 研究方法- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 35
     第四章 實驗結果與討論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 38
     第一節 樣本結構- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -38
     第二節 各組同質性之檢驗結果- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 40
     第三節 價格促銷型式、原產國和廣告參考價格對購買行為的影響效果- - - - 43
     第五章 結論與建議- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 58
     第一節 研究結論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 56
     第二節 研究限制- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - -59
     第三節 後續研究之建議- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 61
     參考書目- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - 63		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004182en_US
dc.subject (關鍵詞) 人際策略zh_TW
dc.subject (關鍵詞) 向上影響zh_TW
dc.subject (關鍵詞) 衝突處理zh_TW
dc.subject (關鍵詞) 性別差異zh_TW
dc.subject (關鍵詞) 年齡zh_TW
dc.subject (關鍵詞) 學業成績zh_TW
dc.subject (關鍵詞) 中學生zh_TW
dc.subject (關鍵詞) Personal Strategiesen_US
dc.subject (關鍵詞) Upward Influenceen_US
dc.subject (關鍵詞) Conflict-Solvingen_US
dc.subject (關鍵詞) Sex Differencesen_US
dc.subject (關鍵詞) Ageen_US
dc.subject (關鍵詞) Grade Achievementen_US
dc.title (題名) 中學生人際策略之研究－以建立對教師關係為例zh_TW
dc.title (題名) A Study of Interpersonal strategies in High School Students－－ To Illustrate How They establish Upward Relation With Their Teachersen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 王又鵬(民82) ，促銷活動對消費者購買行為影響之研究，政治
     大學企業管理研究所博士論文
     何志義(民78) ，消費者對促銷活動態度傾向之研究，台北:國
     立政治大學企管研究所碩士論文
     李依潔(民8 1) ，國家形象對產品評估之影響，淡江大學管理科
     學研究所碩士論文
     吳裕民(民77) ，本國學生對國產品與進口品態度差異研究，台
     灣大學商學研究所碩士論文
     林靜儀(民82) ，品牌國、生產地與廣告對大學生產品態度影響
     之研究，政治大學國際貿易研究所碩士論文
     梁安昌(民82) ，不同價格訊息呈現方式下，參考價格對消費者
     行為的影響，政治大學企業管理研究所碩士論文
     張秀惠(民78) ，產品屬性，個人特徵與來源圓形象之研究一家
     電產品為例，台灣大學商學研究所碩士論文
     張春興(民的) ，心理學，二版，台北:東華書局
     曹為實(民75) ，國外買主對我國產品品質評價與購買意願之研
     究一以十二項產品為例，台灣大學商學研究所碩士論文
     高麗文(民8 1) ，參考價格對消費者行為的影響，台灣大學商學
     研究所碩士論文
     彭昭英編著(民81) , S AS 與統計分析，修定第三版，台北:
     儒林圖書有限公司
     黃俊英(民8 1) ，行銷研究:管理與技術，第四版，台北:華泰
     書局
     黃鈺文(民80)，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文
     解名禮(民81)，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，政治大學企業管理研究所碩士論文
     詹炳發(民62)，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所碩士論文
     熊祥林(民79)，消費者的知覺，再版，台北:熊祥林
     廖彩卿(民77)，消費市場產製國別購買偏好之研究，淡江大學管理科學研究所碩士論文
     顏月珠(民80)，統計學，台北:三民書局，第三版
     藍美英(民82)，中日產品品牌形象之研究，政治大學國際貿易研究所碩士論文
     
     
     二、英文部份
     Barnes,James G. ,"Factors Influencing Consumer Reaction
     to Retai I Newspaper" Sale" Advertising ," American
     Marketing Association (1975) , PP. 471-77.
     Berkowitz,Eric N. and John R. Walton,"Contextual on Consumer
     Price Responses:An Experimental Analysis , "Journal
     of Marketing Research,vol.17(August 1980),pp.349
     -358.
     Biswas,Abhijit and Edward A.blair "Contextual Effect of
     Reference Price in Retai I Advertisement",Journal of
     Marketing ,vol.55(July 1991),pp.1-12.
     Bit ta, De II a ,Monroe and McG i nn is" Consumer Percept ion
     of Comparative Price Advertisements",Journal of Marketing
     Research,Vol. 18 (November 1981),pp.416-27.
     Blair,Edward A. and E. Laird Landon, Jr . ," The Effects
     of Reference Prices in Retai I Advertisements," Journal
     of Marketing,vol .45(Spring 1981),pp.61-69.
     Chapman,Josepf D. and Kent B. Monroe "The Framing Effects
     of Methods on Buyer`s Subjective product Evaluations
     ,Advances in Consumer Research,vol.14(1987),pp.
     193-97.
     Chen,C. N. ,Wu,W . Y. and Olsen, T. E. ,"Relationships between
     Consumer Ethnocentrism,Social Value ,and Att itudes
     toward Products: An Empirical Nal idation in
     Taiwan",First International Conference on Globle Busi
     ness Envir onment and Strategy ,National Cheng Kung
     University, March,1993.
     Darke,Peter R. and Jonathan L. Freedman "Deciding Whether
     to Seek a Bargain:Effect of Both Amount and Percentage
     off",Journal of Appl ied Psychology, Vol. 78,
     No.6(1993),pp.960-65.
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     Foreign products",Journal Of Advertising Research,
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