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題名 新產品快速研發之組織配合
Organizational Design for Fast New Product Development
作者 李文豪
Lee, Wen Hao
貢獻者 管康彥
Kuan, Wellington Kang-Yen
李文豪
Lee, Wen Hao
關鍵詞 快速研發
時間競爭
新產品開發
組織設計
研發管理
組織理論
Fast
Time-based competition
New product development
Organizational design
R&D management
日期 1993
上傳時間 29-Apr-2016 16:40:54 (UTC+8)
摘要 隨著科技的快速革新、消費者的喜好快速變遷、與競爭程度日趨激烈等產業環境趨勢演進，快速的推出新產品這項議題，已是愈來愈重要，甚至攸關廠商的獲利與存續與否。因此為求快速的推出新產品，廠商必須在組織各方面予以適當的配合因應，才能達成此目的，本研究就在探討這些重要的組織因應措施。本研究首先在不考慮情境因素之情形下，探討何種組織因應措施可有效加速研發；其次觀察情境因素與組織因應措施的相對重要性；再者研究在同時考慮所有情境時，當採取何種措施較為適當；最後，則指出單獨考慮個別情境之適用措施。本研究將組織的因應措施分為六類，分別為：研發單位的結構、與外界群體的連結、新產品開發團隊的運作方式、效率性、開發團隊的氣氛、與支援的措施。同時本研究考慮了當組織在採行上述因應措施時，會受到哪些情境因素作用，而影響新產品研發速度。這些情境因素為：新產品研發策略、組織內部的風格、與公司資源
參考文獻 1.Anthony, Michael T. and Mckay, Jonathan "From experuence:
Balancing the product development process: achieving
product and cycle-time excellence in high-technology
industries", Journal of Product Innovation Management,
Vol:9 Iss:2, pp. 140-147 (June 1992).
2.Benson, G. and Chasin, J. The Structure of New Product
Organization, New York: AMACOM, 1976.
3.Booz, Allen and Hamilton, New Products Management for the
1980s , New York: Booz, Allen and Hamilton, 1982.
4.Cooper, Arnold C. and Schendel, Dan "Strategic responses
to technological threats", Business Horizons, Vol:19
Iss:l pp. 61 - 69 (February 1976).
5.Cooper, Robert G. "The dimensions of industrial new
product success and failure", Journal of Marketing,
Vol :43 Iss:3 pp. 93-103 (Summer 1979).
6.Cooper, Robert G. and Kleinschmidt, Elko J. "An
investigation into the new product process: steps,
deficiencies, impact", Journal of Product Innovation
Management, Vol:3 Iss:2 pp. 71-85 (June 1986).
7.Crawford, C. Merle, New Products Management, Homewood,
Illinois: Richard D. Irwin, 1983.
8.Crawford, C. Merle, New Products Management, 3rd. ed.,
Homewood, Illinois: Irwin, 1991.
9.Edgett, Scott;Shipley, David and Forbes, Giles "Japanese
and British companies compared: contributing factors to
success and failure in NPD", Journal of Product Innovation
Management, Vol:9 Iss:l pp. 3-10 (March 1992).
10.Foster, R. N., Innovation: The Attacker`s Advantage,
London: MacMillan, 1986.
11.Gardiner, P. and Rothwell, R., Innovation: A Study of the
Problems and Benefits of Product Innovation, London:
Design Counci I, 1985.
12.Gold, Bela "Approaches to accelerating product and process
developmentaa", Journal of Product Innovation Management,
Vol:4 Iss:2 pp. 81-88 (June 1987).
13.Gupta, Ashok K., Brockhoff, Klaus and Weisenfeld, Ursula
"Making trade-offs in the new product development process:
a German/US comparison", Journal of Product Innovation
Management, Vol:9 Iss:1 pp. 11-18 (March 1992).
14.Gupta, Ashok K. and Wilemon, David L. "Accelerating the
development of technology-based new products", California
Management Review, Vol :32 Iss:2 pp. 24-44 (Winter 1990).
15.Hull, F. and Hage, J. "Organizing for innovation: beyond
Burns and Stalker`s organic type ", Sociology, Vol :16 ,
PP. 563-577 (1982).
16.Johne, Frederick A. "How experienced product innovators
organize", Journal of Product Innovation Management, Vo!:l
Iss:4 pp. 210-233 (December 1984).
17.Johne, Frederick A. and Snelson, Patricia A. "Success
factors in product innovation: a selective review of the
literature", Journal of Product Innovation Management,
Vol:5 Iss:2 pp. 114-128 (June 1988).
18.Kennard, R. B. "Form experience : Japanese product
development process", Journal of Product Innovation
Management, Vol:8 Iss:3 pp. 184-188 (September 1991).
19.Kolodny, Harvey F. "Matrix organization designs and new
product success", Research Management, Vol :23 Iss:5
pp.29-33 (September 1980).
20.Mabert, Vincent A.; Muth, John F. and Schmenner, Roger W.
"Collapsing new product development times: six case
studies", Journal of Product Innovation Management,
Vol:9 Iss:3 pp. 200-212 (September 1992).
21.Maidique, Modesto A. and Zirger, Billie J. "A study of
success and failure in product innovation: The case of
the US electronics industry", IEEE Transactions in
Engineering Management, Vol :EM-31 Iss:4, pp. 192-203
(November 1984).
22.Mansfield, Edwin "The speed and cost of industrial
innovation in Japan and the United States: External
versus internal technology", Management Science, Vol:34
Iss:I0 pp.1157-1168 (October 1988).
23.McDaniel, S. W. and Hise, R. T., "Shaping the marketing
curriculum: The CEO perspective",Journal of Marketing
Eduction, pp. 27-32 (Summer 1984)
24.McDonough, Edward F., 111;Barczak, Gloria "Speeding up
new product development: The effects of leadership style
and source of technology", Journal of Product Innovation
Management, Vol:8 Iss:3 pp. 203-211 (September 1991).
25.McDonough, Edward F., III;Spital, Francis C. "Quick-
Response New Product Development", Harvard Business
Review, Vol :62 Iss:5 pp. 52-58 (september/October 1984).
26.McTavish, Ronald "Approaching the new product organization
problem - favour flexibility and variety of Attack"",
European Journal of Marketing, Vol :18 1ss:6/7 pp. 30-42(1984) .
27.Millson, Murray R., Raj, S. P. and Wilemon, David "A survey
of major approaches for accelerating new product development",
Journal of Product Innovation Management, Vol:9 Iss:1
pp. 53-69 (March 1992).
28.Moore, WiIIiam L. "Mew product development practices of
industrial marketers", journal of Product Innovation
Management, Vol:4 Iss:1, pp. 6-19 (March 1987).
29.Nystrom, H. Creativity and Innovation, London: john Wi ley,(1979) .
30.Quinn, james B. "Managing innovation: Controlled chaos",
Harvard Business Review, Vol :63 iss:3 pp. 73-84
(May/june 1985).
31.Raia,Ernest "Taking time out of product design",
Purchasing, vol:110 iss:6 pp. 36-39 (April 4,1991).
32.Rickards, T. Stimulating Innovation: A Systems Approach,
London: Francis Pinter, 1985.
33.Rosenau, Milton D., jr. "Faster new procuct development",
journal of Product Innovation Management, vol:5 iss:2
pp. 150-153 (june 1988).
34.Rothwell, Ray "Successful and unsuccessful innovators",
Planned Innovation, Vol:2 pp. 126-128 (April 1979).
35.Rudolph, S. E., What smart companies are doing in new
product development, Center for Product Development,
Cambridge, MA:Arthur D. Little, Inc., 1989.
描述 碩士
國立政治大學
企業管理學系
G80355008
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004059
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.advisor Kuan, Wellington Kang-Yenen_US
dc.contributor.author (Authors) 李文豪zh_TW
dc.contributor.author (Authors) Lee, Wen Haoen_US
dc.creator (作者) 李文豪zh_TW
dc.creator (作者) Lee, Wen Haoen_US
dc.date (日期) 1993en_US
dc.date.accessioned 29-Apr-2016 16:40:54 (UTC+8)-
dc.date.available 29-Apr-2016 16:40:54 (UTC+8)-
dc.date.issued (上傳時間) 29-Apr-2016 16:40:54 (UTC+8)-
dc.identifier (Other Identifiers) B2002004059en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88951-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) G80355008zh_TW
dc.description.abstract (摘要) 隨著科技的快速革新、消費者的喜好快速變遷、與競爭程度日趨激烈等產業環境趨勢演進，快速的推出新產品這項議題，已是愈來愈重要，甚至攸關廠商的獲利與存續與否。因此為求快速的推出新產品，廠商必須在組織各方面予以適當的配合因應，才能達成此目的，本研究就在探討這些重要的組織因應措施。本研究首先在不考慮情境因素之情形下，探討何種組織因應措施可有效加速研發；其次觀察情境因素與組織因應措施的相對重要性；再者研究在同時考慮所有情境時，當採取何種措施較為適當；最後，則指出單獨考慮個別情境之適用措施。本研究將組織的因應措施分為六類，分別為：研發單位的結構、與外界群體的連結、新產品開發團隊的運作方式、效率性、開發團隊的氣氛、與支援的措施。同時本研究考慮了當組織在採行上述因應措施時，會受到哪些情境因素作用，而影響新產品研發速度。這些情境因素為：新產品研發策略、組織內部的風格、與公司資源zh_TW
dc.description.tableofcontents 第一章緒論．．．．．．．．．．1
第一節研究動機．．．．．．．．．．2
第二節研究目的．．．．．．．．．．5
第三節預期研究貢獻．．．．．．．．．．5
第二章文獻探討．．．．．．．．．．7
第一節組織因應方式．．．．．．．．．．7
第二節新產品研發策略．．．．．．．．．．31
第三節組織內部環境．．．．．．．．．．35
第四節公司的實例．．．．．．．．．．38
第三章研究方法．．．．．．．．．．43
第一節研究架構．．．．．．．．．．43
第二節研究流程．．．．．．．．．．53
第三節變數．．．．．．．．．．55
第四節分析方法．．．．．．．．．．57
第五節抽樣．．．．．．．．．．58
第六節研究限制．．．．．．．．．．61
第四章研究結果．．．．．．．．．．63
第一節樣本代表性檢定．．．．．．．．．．63
第二節主成份篩選．．．．．．．．．．71
第三節不考慮情境效應之組織因應方式．．．．．．．．．．86
第四節情境效應與組織因應方式對研發速度之相對重要性．．．．．．．．．．89
第五節總和考慮所有情境效應之組織因應方式．．．．．．．．．．95
第六節單獨考慮個別情境效應之組織因應方式．．．．．．．．．．104
第五章結論．．．．．．．．．．123
第一節理論啟示．．．．．．．．．．123
第二節管理含意．．．．．．．．．．125
第三節未來研究方向．．．．．．．．．．135
參考文獻．．．．．．．．．．137
附錄:問卷設計內容．．．．．．．．．．144		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004059en_US
dc.subject (關鍵詞) 快速研發zh_TW
dc.subject (關鍵詞) 時間競爭zh_TW
dc.subject (關鍵詞) 新產品開發zh_TW
dc.subject (關鍵詞) 組織設計zh_TW
dc.subject (關鍵詞) 研發管理zh_TW
dc.subject (關鍵詞) 組織理論zh_TW
dc.subject (關鍵詞) Fasten_US
dc.subject (關鍵詞) Time-based competitionen_US
dc.subject (關鍵詞) New product developmenten_US
dc.subject (關鍵詞) Organizational designen_US
dc.subject (關鍵詞) R&D managementen_US
dc.title (題名) 新產品快速研發之組織配合zh_TW
dc.title (題名) Organizational Design for Fast New Product Developmenten_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1.Anthony, Michael T. and Mckay, Jonathan "From experuence:
Balancing the product development process: achieving
product and cycle-time excellence in high-technology
industries", Journal of Product Innovation Management,
Vol:9 Iss:2, pp. 140-147 (June 1992).
2.Benson, G. and Chasin, J. The Structure of New Product
Organization, New York: AMACOM, 1976.
3.Booz, Allen and Hamilton, New Products Management for the
1980s , New York: Booz, Allen and Hamilton, 1982.
4.Cooper, Arnold C. and Schendel, Dan "Strategic responses
to technological threats", Business Horizons, Vol:19
Iss:l pp. 61 - 69 (February 1976).
5.Cooper, Robert G. "The dimensions of industrial new
product success and failure", Journal of Marketing,
Vol :43 Iss:3 pp. 93-103 (Summer 1979).
6.Cooper, Robert G. and Kleinschmidt, Elko J. "An
investigation into the new product process: steps,
deficiencies, impact", Journal of Product Innovation
Management, Vol:3 Iss:2 pp. 71-85 (June 1986).
7.Crawford, C. Merle, New Products Management, Homewood,
Illinois: Richard D. Irwin, 1983.
8.Crawford, C. Merle, New Products Management, 3rd. ed.,
Homewood, Illinois: Irwin, 1991.
9.Edgett, Scott;Shipley, David and Forbes, Giles "Japanese
and British companies compared: contributing factors to
success and failure in NPD", Journal of Product Innovation
Management, Vol:9 Iss:l pp. 3-10 (March 1992).
10.Foster, R. N., Innovation: The Attacker`s Advantage,
London: MacMillan, 1986.
11.Gardiner, P. and Rothwell, R., Innovation: A Study of the
Problems and Benefits of Product Innovation, London:
Design Counci I, 1985.
12.Gold, Bela "Approaches to accelerating product and process
developmentaa", Journal of Product Innovation Management,
Vol:4 Iss:2 pp. 81-88 (June 1987).
13.Gupta, Ashok K., Brockhoff, Klaus and Weisenfeld, Ursula
"Making trade-offs in the new product development process:
a German/US comparison", Journal of Product Innovation
Management, Vol:9 Iss:1 pp. 11-18 (March 1992).
14.Gupta, Ashok K. and Wilemon, David L. "Accelerating the
development of technology-based new products", California
Management Review, Vol :32 Iss:2 pp. 24-44 (Winter 1990).
15.Hull, F. and Hage, J. "Organizing for innovation: beyond
Burns and Stalker`s organic type ", Sociology, Vol :16 ,
PP. 563-577 (1982).
16.Johne, Frederick A. "How experienced product innovators
organize", Journal of Product Innovation Management, Vo!:l
Iss:4 pp. 210-233 (December 1984).
17.Johne, Frederick A. and Snelson, Patricia A. "Success
factors in product innovation: a selective review of the
literature", Journal of Product Innovation Management,
Vol:5 Iss:2 pp. 114-128 (June 1988).
18.Kennard, R. B. "Form experience : Japanese product
development process", Journal of Product Innovation
Management, Vol:8 Iss:3 pp. 184-188 (September 1991).
19.Kolodny, Harvey F. "Matrix organization designs and new
product success", Research Management, Vol :23 Iss:5
pp.29-33 (September 1980).
20.Mabert, Vincent A.; Muth, John F. and Schmenner, Roger W.
"Collapsing new product development times: six case
studies", Journal of Product Innovation Management,
Vol:9 Iss:3 pp. 200-212 (September 1992).
21.Maidique, Modesto A. and Zirger, Billie J. "A study of
success and failure in product innovation: The case of
the US electronics industry", IEEE Transactions in
Engineering Management, Vol :EM-31 Iss:4, pp. 192-203
(November 1984).
22.Mansfield, Edwin "The speed and cost of industrial
innovation in Japan and the United States: External
versus internal technology", Management Science, Vol:34
Iss:I0 pp.1157-1168 (October 1988).
23.McDaniel, S. W. and Hise, R. T., "Shaping the marketing
curriculum: The CEO perspective",Journal of Marketing
Eduction, pp. 27-32 (Summer 1984)
24.McDonough, Edward F., 111;Barczak, Gloria "Speeding up
new product development: The effects of leadership style
and source of technology", Journal of Product Innovation
Management, Vol:8 Iss:3 pp. 203-211 (September 1991).
25.McDonough, Edward F., III;Spital, Francis C. "Quick-
Response New Product Development", Harvard Business
Review, Vol :62 Iss:5 pp. 52-58 (september/October 1984).
26.McTavish, Ronald "Approaching the new product organization
problem - favour flexibility and variety of Attack"",
European Journal of Marketing, Vol :18 1ss:6/7 pp. 30-42(1984) .
27.Millson, Murray R., Raj, S. P. and Wilemon, David "A survey
of major approaches for accelerating new product development",
Journal of Product Innovation Management, Vol:9 Iss:1
pp. 53-69 (March 1992).
28.Moore, WiIIiam L. "Mew product development practices of
industrial marketers", journal of Product Innovation
Management, Vol:4 Iss:1, pp. 6-19 (March 1987).
29.Nystrom, H. Creativity and Innovation, London: john Wi ley,(1979) .
30.Quinn, james B. "Managing innovation: Controlled chaos",
Harvard Business Review, Vol :63 iss:3 pp. 73-84
(May/june 1985).
31.Raia,Ernest "Taking time out of product design",
Purchasing, vol:110 iss:6 pp. 36-39 (April 4,1991).
32.Rickards, T. Stimulating Innovation: A Systems Approach,
London: Francis Pinter, 1985.
33.Rosenau, Milton D., jr. "Faster new procuct development",
journal of Product Innovation Management, vol:5 iss:2
pp. 150-153 (june 1988).
34.Rothwell, Ray "Successful and unsuccessful innovators",
Planned Innovation, Vol:2 pp. 126-128 (April 1979).
35.Rudolph, S. E., What smart companies are doing in new
product development, Center for Product Development,
Cambridge, MA:Arthur D. Little, Inc., 1989.		zh_TW