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題名 台灣自行車業運用行銷合作進入市場之研究
The Reseach of Market Entrance with Marketing Alliance in Taiwan Bicycle Industry作者 賴柏安
Lai, Po An貢獻者 洪順慶
Hung,Shun Ching
賴柏安
Lai,Po An關鍵詞 策略聯盟
行銷合作
台灣自行車業
Strategic Alliance
Marketing Alliance
Taiwan Bicycle Industry日期 1993 上傳時間 29-Apr-2016 16:41:14 (UTC+8) 摘要 本研究從產品( 以產品的特質為研究變數 )、市場( 以外界環境的不確定 參考文獻 中文部份司徒達賢，「留住優勢，留住錢」`天下雜誌，民國八十一年九月一日，頁237司徒達賢、陳隆麒、洪順慶，「中小企業互助合作與企業整合之研究與輔導--以電子業與機械業為例」，經濟部中小企業處委託研究報告，民國八十一年六月吳思華，「交易成本理論在企業經營策略與組織管理上之涵義」，管理新潮，中華民國管理科學學會， 民國七十九年，頁109 - 139林玲君，「策略聯盟形成因素與績效之研究--資訊電子業之實證」,國立台灣大學商研所未出版碩士論文，民國八十年六月周素貞，「進入障礙與進入策略關係之研究」，私立輔仁大學管理學研究所未出版碩士論文，民國七十七年八月高坤勇，「高集中度市場之進入策略--以飲料業為例」，國立台灣大學商研所未出版碩士論文，民國八十年六月黃志明，「我國國際策略聯盟盟友之選擇準則之研究」，國立政治大學企業管理研究所未出版碩士論文，民國八十一年六月楊宗亮，「影響企業跨國合作策略相關因素研究」，國立政治大學企業管理研究所未出版碩士論文，民國七十九年七月趙義隆，「台灣企業面對三極化、區域化、亞洲化、全球化之抉擇」，台灣企業國際化研討會發表論文，民國八十一年十月羅文倩，「國家競爭優勢與國際策略聯盟形成之關連」，國立政治大學企業管理研究所未出版碩士論文，民國八十一年六月蔡登旭，「國際市場進入策略選擇國素之研究」，私立輔仁大學管理學研究所未出版碩士論文，民國八十年六月謝龍發，「我國廠商參與共同研究發展聯盟的動機、類型和管理機制的相關研究，國立政治大學企業管理研究所博士論文前三章，民國八十二年一月英文部份Advertising Age, August 15 1985, p.19Ashok K. Gupta & David Wilemon, Improving R&D / Marketing Relations :R&D`s Perspective, R&D Management 20,4,1990, P277-290Barrie G. James, et al., "Alliance : The New Strategic focus", Long Range Planning, Vol.18, NO.3, 1985, p.77Bruce Kogut, Designing Global Strategies: Comparative and Competitive Value-Added Chains, Sloan Management Review Summer,1985, P15- 28Bruce Merrifield, Strategic Alliances in The Global Marketing Research Technology Management, Vol.32, No.1, Jan- Feb 1989, P15-20Bryan Borys & David B. Jemison, Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations, Academy of Management Review, Vol .14, No .2, 1989, P234-249Caves R.,& M. Porter, "From Entry Barriers to Mobility Barriers: Conjecture Decisions and Contrived Deterrence to New Competition", Quarterly Journal of Economies,97,1977,PP. 247-261Chaim Fershtman, Kenneth L. Judd, & Ehud Kalai, Observable Delegation and Cooperation, International Economic Review, Vol.32, No.3, August 1991, P551 - 559CIifford C. Kalb, Joint Marketing or Co-Marketing: Cooperation or Competition ?, Medical. Marketing & Media, Nov.1988, Pl12- 119Devlin, G, and Bleackley, M., 1988, "Strategie Alliances - Guidelines for Succcess", Long Range Planning, Vol .21 No .5 pp. 18-23.Erin Anderson and Hubert Gatignon, `Modes of Foreign Entry: A TransactionCost Analysis and Propositions` ,Journal of International Business Studies,Fall, 1986, P1 - 26Fahri Karakaya & Michael J . Stahl, Underlying dimensions of Barriers to Market Entry in Consumer Goods Markets, Journal of the Academy of Marketing Science, Vol.20, No.3, P275-278Farok J. Contractor, Contractual and Cooperative Forms of International Business: Towards a Unified Theory of Modal Choice, Management International Review, Vol.30, 1990/1, P31- 54F.J. Contractor & P. Lorange, Competion vs. Cooperation: A Benefit/Cost Framework for Choosing Between Fully-Owned Investments and Cooperative Relationships, MIR Special Issue 1988Frank K. Sonnenberg, Parnering: Entering the Age of Cooperation, Journal of Business Strategy, 1988, P49-52James C. Anderson & James A. Narus, Partnering as a Focused Market Strategy California Management Review , Spring, 1991, P95- 113Janet E. Forrest, Management Aspects of Strategic Paternering, Journal of General Management Vol .1 7, No.4,Summer 1992, P25-40Jaffrey Pfeffer & Phillip Nowak, Joint Ventures and. Interorganizational Interdependence, Administrative Science Quarterly, Sept.1976, Vol.21, P398- 418John Hagedoorn, Orgaizational Modes of Inter- firm Co- operation and Technology Transfer, Technovation, 10:1 (1990) P17-30Joshua Lyle Wiener & Tabitha A. Doesche r , A Framework for Promoting Cooperation, Journal of Marketing, Vol.55 (ApriI 1991), P38- 47Kathleen M. Eisenhardt, Agency Theory: An Assessment and Review, Academy of Management Review, 1989, Vol .14, No.1, P57-74Kathryn Rudie Harrign , Joint Ventures and Competitive Strategy, Strategic Management Journal, Vol.9, 1988, P141 - 158Kendall Roth, International Configuration and Coordination Archetypes for Medium-Sized Firms in Global Industries, Journal of International Business Studies, Vol.23, No.3, 3th qutarter,1992, P533-549Lisa M. Ellram, Patterns in International Alliances, Journal of Business Logistics, Vol.13, No.1, 1992, PI -52Mark Bergen, Shantanu Dutta, & OrvilIe C. Walker, Jr., Agency Relationships in Marketing: A Review of the Implications of Agency and Related Theories, Journal of Marketing, Vol.56,July 1992, Pl-24Martin Niederkofler, "The Evolution of Strategic Alliance: Opportunities for Managerial Influence" Journal of Business Venture, June,1991,pp.237-257Michael T. Greenwood, The Power of Joint Promotion Lies In Execution, Marketing News, Sept.26, 1988, P12-13Michael E. Porter & Mark B. Fuller, "Coalitions and Global Strategy", Competetion in Global Industries, Edited by Michael E. Porter, Harvard Business School Press, Boston, Massacgusetts, 1986, pp.322-325.Peter Smith Ring & Andrew H. Van De Ven, "Struturing Cooperative Relationships Between Organization", Strategic Management Journal, Vol.13, pp.483-498, 1992Pfeffer, J, and Salancik, G.R., The External Control of Organizations, New York: Harper and Row, Publishers, 1978 P, "Rajan" Varadarajan & Daniel Rajaratnam, SymbiIticMarketing Revisited, Journal of Marketing, Vol.50, Jan . 1986, P7-17Ravi S. Achrol, Evolution of the Marketing. Organizaton: New Forms for Turbulent Environments, Journal of Marketing, Vol.55, Oct. 1991, P77-93Richard R. Rall, John P. Clark, Peggy C. Giordano, Paul V., Johnson, Martha Van Roekel, Patterns of Interorganizational Relationships, Administrative Science Quarterly, Vol.22, Sept.1977,P457-471Richard J. Olsen, Strategic Marketing Planning Reviews, Jan./Feb. 1990, P45-48Richard N. Osborn & C. Christopher Baughnj, Forms of Interorganiztional Governance for Multinational Alliances, Academy of Management Journal, Vol.33, No.3, 1990, P503-519Robert Lawrence Kuhn "Japanese-American Strategic Alliances" The Journal of Bussiness Strategic, MIA 1989Robert, L, K. "Japanese- U.S. Alliances: Resolving Economic Conflict" JBS JIA 1990Root , F. R. , Entering international Markets, in `Handbook of International Management` ,Edit by Walter, I & Murray, T. , NY: John Willey & Son, 1988Rovert F. Lusch, Stephen W. Brown, and Gary J. Brunswick, A General Framework for Explaining International vs. External Exchange, Journal of the Academy of Marketing Science, Vol .20, No.2, 1992, P119-134Sanjeev Agarwal and Sridhar N. Ramaswami, Choice of Foreign Marketing Entry Mode: Impact of Owership, Location and Internaliztion Facters, Journal of International Business Studies, Vol.23, No.1, First Quarter,1992, PI -27S. Tamer Cavusgil & Ed Sikora, How Multinationals Can Counter Gray Market Imports, Columbia Journal of World Business, Winter 1988, P75-85Stefan H. Robock and Kenneth Simmonds, International Business and Multinational Enterprises (4th ed.). Homewood, Ill. :Richard D. Irwin, Inc. 1989. pp.211- 215Thomas Gross & John Neuman, Strategic AIIiances Vital In Global Marketing , Marketing News, Vol.23, No.13, June 19, 1989, P1 -2V. Kasturi Rangan, Melvyn A.J. Menezes & E.P. Maier, Channel Selection for New Industrial Products: A Framework, Method, and Application , Journal of Marketing, Vol .56, July 1992, P69-82W. Chan Kim & Peter Hwang, Global Strategy and Multinationals` Entry Mode Choice, Journal of International Business Studies, Vol .23, NO.1, First Quarter 1992, P29-53 描述 碩士
國立政治大學
企業管理學系
G80355026資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004070 資料類型 thesis dc.contributor.advisor 洪順慶 zh_TW dc.contributor.advisor Hung,Shun Ching en_US dc.contributor.author (Authors) 賴柏安 zh_TW dc.contributor.author (Authors) Lai,Po An en_US dc.creator (作者) 賴柏安 zh_TW dc.creator (作者) Lai, Po An en_US dc.date (日期) 1993 en_US dc.date.accessioned 29-Apr-2016 16:41:14 (UTC+8) - dc.date.available 29-Apr-2016 16:41:14 (UTC+8) - dc.date.issued (上傳時間) 29-Apr-2016 16:41:14 (UTC+8) - dc.identifier (Other Identifiers) B2002004070 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88958 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description (描述) G80355026 zh_TW dc.description.abstract (摘要) 本研究從產品( 以產品的特質為研究變數 )、市場( 以外界環境的不確定 zh_TW dc.description.tableofcontents 第一章緒論----------1第一節研究背景及動機----------1第二節研究問題----------7第二章文獻探討----------9第一節策略聯盟----------9第二節進入障礙----------35第三章研究方法----------48第一節觀念架構----------48第二節研究方法----------52第三節研究流程----------53第四節研究對象----------53第四章自行車產業及個案研究----------56第一節自行車產業----------56第二節建來貿易公司----------66第三節美利達工業----------73第四節岳盟企業----------79第五節川飛公司----------84第五章個案分析與命題發展----------88第一節個案分析----------88第二節命題發展----------99第六章結論與建議----------109第一節結論----------109第二節建議----------111參考文獻----------119 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004070 en_US dc.subject (關鍵詞) 策略聯盟 zh_TW dc.subject (關鍵詞) 行銷合作 zh_TW dc.subject (關鍵詞) 台灣自行車業 zh_TW dc.subject (關鍵詞) Strategic Alliance en_US dc.subject (關鍵詞) Marketing Alliance en_US dc.subject (關鍵詞) Taiwan Bicycle Industry en_US dc.title (題名) 台灣自行車業運用行銷合作進入市場之研究 zh_TW dc.title (題名) The Reseach of Market Entrance with Marketing Alliance in Taiwan Bicycle Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部份司徒達賢，「留住優勢，留住錢」`天下雜誌，民國八十一年九月一日，頁237司徒達賢、陳隆麒、洪順慶，「中小企業互助合作與企業整合之研究與輔導--以電子業與機械業為例」，經濟部中小企業處委託研究報告，民國八十一年六月吳思華，「交易成本理論在企業經營策略與組織管理上之涵義」，管理新潮，中華民國管理科學學會， 民國七十九年，頁109 - 139林玲君，「策略聯盟形成因素與績效之研究--資訊電子業之實證」,國立台灣大學商研所未出版碩士論文，民國八十年六月周素貞，「進入障礙與進入策略關係之研究」，私立輔仁大學管理學研究所未出版碩士論文，民國七十七年八月高坤勇，「高集中度市場之進入策略--以飲料業為例」，國立台灣大學商研所未出版碩士論文，民國八十年六月黃志明，「我國國際策略聯盟盟友之選擇準則之研究」，國立政治大學企業管理研究所未出版碩士論文，民國八十一年六月楊宗亮，「影響企業跨國合作策略相關因素研究」，國立政治大學企業管理研究所未出版碩士論文，民國七十九年七月趙義隆，「台灣企業面對三極化、區域化、亞洲化、全球化之抉擇」，台灣企業國際化研討會發表論文，民國八十一年十月羅文倩，「國家競爭優勢與國際策略聯盟形成之關連」，國立政治大學企業管理研究所未出版碩士論文，民國八十一年六月蔡登旭，「國際市場進入策略選擇國素之研究」，私立輔仁大學管理學研究所未出版碩士論文，民國八十年六月謝龍發，「我國廠商參與共同研究發展聯盟的動機、類型和管理機制的相關研究，國立政治大學企業管理研究所博士論文前三章，民國八十二年一月英文部份Advertising Age, August 15 1985, p.19Ashok K. Gupta & David Wilemon, Improving R&D / Marketing Relations :R&D`s Perspective, R&D Management 20,4,1990, P277-290Barrie G. James, et al., "Alliance : The New Strategic focus", Long Range Planning, Vol.18, NO.3, 1985, p.77Bruce Kogut, Designing Global Strategies: Comparative and Competitive Value-Added Chains, Sloan Management Review Summer,1985, P15- 28Bruce Merrifield, Strategic Alliances in The Global Marketing Research Technology Management, Vol.32, No.1, Jan- Feb 1989, P15-20Bryan Borys & David B. Jemison, Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations, Academy of Management Review, Vol .14, No .2, 1989, P234-249Caves R.,& M. Porter, "From Entry Barriers to Mobility Barriers: Conjecture Decisions and Contrived Deterrence to New Competition", Quarterly Journal of Economies,97,1977,PP. 247-261Chaim Fershtman, Kenneth L. Judd, & Ehud Kalai, Observable Delegation and Cooperation, International Economic Review, Vol.32, No.3, August 1991, P551 - 559CIifford C. Kalb, Joint Marketing or Co-Marketing: Cooperation or Competition ?, Medical. Marketing & Media, Nov.1988, Pl12- 119Devlin, G, and Bleackley, M., 1988, "Strategie Alliances - Guidelines for Succcess", Long Range Planning, Vol .21 No .5 pp. 18-23.Erin Anderson and Hubert Gatignon, `Modes of Foreign Entry: A TransactionCost Analysis and Propositions` ,Journal of International Business Studies,Fall, 1986, P1 - 26Fahri Karakaya & Michael J . Stahl, Underlying dimensions of Barriers to Market Entry in Consumer Goods Markets, Journal of the Academy of Marketing Science, Vol.20, No.3, P275-278Farok J. Contractor, Contractual and Cooperative Forms of International Business: Towards a Unified Theory of Modal Choice, Management International Review, Vol.30, 1990/1, P31- 54F.J. Contractor & P. Lorange, Competion vs. Cooperation: A Benefit/Cost Framework for Choosing Between Fully-Owned Investments and Cooperative Relationships, MIR Special Issue 1988Frank K. Sonnenberg, Parnering: Entering the Age of Cooperation, Journal of Business Strategy, 1988, P49-52James C. Anderson & James A. Narus, Partnering as a Focused Market Strategy California Management Review , Spring, 1991, P95- 113Janet E. Forrest, Management Aspects of Strategic Paternering, Journal of General Management Vol .1 7, No.4,Summer 1992, P25-40Jaffrey Pfeffer & Phillip Nowak, Joint Ventures and. Interorganizational Interdependence, Administrative Science Quarterly, Sept.1976, Vol.21, P398- 418John Hagedoorn, Orgaizational Modes of Inter- firm Co- operation and Technology Transfer, Technovation, 10:1 (1990) P17-30Joshua Lyle Wiener & Tabitha A. Doesche r , A Framework for Promoting Cooperation, Journal of Marketing, Vol.55 (ApriI 1991), P38- 47Kathleen M. Eisenhardt, Agency Theory: An Assessment and Review, Academy of Management Review, 1989, Vol .14, No.1, P57-74Kathryn Rudie Harrign , Joint Ventures and Competitive Strategy, Strategic Management Journal, Vol.9, 1988, P141 - 158Kendall Roth, International Configuration and Coordination Archetypes for Medium-Sized Firms in Global Industries, Journal of International Business Studies, Vol.23, No.3, 3th qutarter,1992, P533-549Lisa M. Ellram, Patterns in International Alliances, Journal of Business Logistics, Vol.13, No.1, 1992, PI -52Mark Bergen, Shantanu Dutta, & OrvilIe C. Walker, Jr., Agency Relationships in Marketing: A Review of the Implications of Agency and Related Theories, Journal of Marketing, Vol.56,July 1992, Pl-24Martin Niederkofler, "The Evolution of Strategic Alliance: Opportunities for Managerial Influence" Journal of Business Venture, June,1991,pp.237-257Michael T. Greenwood, The Power of Joint Promotion Lies In Execution, Marketing News, Sept.26, 1988, P12-13Michael E. Porter & Mark B. Fuller, "Coalitions and Global Strategy", Competetion in Global Industries, Edited by Michael E. Porter, Harvard Business School Press, Boston, Massacgusetts, 1986, pp.322-325.Peter Smith Ring & Andrew H. Van De Ven, "Struturing Cooperative Relationships Between Organization", Strategic Management Journal, Vol.13, pp.483-498, 1992Pfeffer, J, and Salancik, G.R., The External Control of Organizations, New York: Harper and Row, Publishers, 1978 P, "Rajan" Varadarajan & Daniel Rajaratnam, SymbiIticMarketing Revisited, Journal of Marketing, Vol.50, Jan . 1986, P7-17Ravi S. Achrol, Evolution of the Marketing. Organizaton: New Forms for Turbulent Environments, Journal of Marketing, Vol.55, Oct. 1991, P77-93Richard R. Rall, John P. Clark, Peggy C. Giordano, Paul V., Johnson, Martha Van Roekel, Patterns of Interorganizational Relationships, Administrative Science Quarterly, Vol.22, Sept.1977,P457-471Richard J. Olsen, Strategic Marketing Planning Reviews, Jan./Feb. 1990, P45-48Richard N. Osborn & C. Christopher Baughnj, Forms of Interorganiztional Governance for Multinational Alliances, Academy of Management Journal, Vol.33, No.3, 1990, P503-519Robert Lawrence Kuhn "Japanese-American Strategic Alliances" The Journal of Bussiness Strategic, MIA 1989Robert, L, K. "Japanese- U.S. Alliances: Resolving Economic Conflict" JBS JIA 1990Root , F. R. , Entering international Markets, in `Handbook of International Management` ,Edit by Walter, I & Murray, T. , NY: John Willey & Son, 1988Rovert F. Lusch, Stephen W. Brown, and Gary J. Brunswick, A General Framework for Explaining International vs. External Exchange, Journal of the Academy of Marketing Science, Vol .20, No.2, 1992, P119-134Sanjeev Agarwal and Sridhar N. Ramaswami, Choice of Foreign Marketing Entry Mode: Impact of Owership, Location and Internaliztion Facters, Journal of International Business Studies, Vol.23, No.1, First Quarter,1992, PI -27S. Tamer Cavusgil & Ed Sikora, How Multinationals Can Counter Gray Market Imports, Columbia Journal of World Business, Winter 1988, P75-85Stefan H. Robock and Kenneth Simmonds, International Business and Multinational Enterprises (4th ed.). Homewood, Ill. :Richard D. Irwin, Inc. 1989. pp.211- 215Thomas Gross & John Neuman, Strategic AIIiances Vital In Global Marketing , Marketing News, Vol.23, No.13, June 19, 1989, P1 -2V. Kasturi Rangan, Melvyn A.J. Menezes & E.P. Maier, Channel Selection for New Industrial Products: A Framework, Method, and Application , Journal of Marketing, Vol .56, July 1992, P69-82W. Chan Kim & Peter Hwang, Global Strategy and Multinationals` Entry Mode Choice, Journal of International Business Studies, Vol .23, NO.1, First Quarter 1992, P29-53 zh_TW
