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題名 中日產品品牌形象之研究 作者 藍美英 貢獻者 洪順慶
藍美英關鍵詞 品牌形象
品牌態度
地主國形象
Brand image
Brand attitude日期 1993 上傳時間 29-Apr-2016 16:42:58 (UTC+8) 摘要 根據過去國內外做過的研究調查結果顯示，對於台灣製的 買主和消費者 參考文獻 中文部份: 朱淑芬，誰的行情俏?國產品、外國貨購買備好調查，突破雜誌，76年10月，第27期，PP.10-23 吳裕民，本國學生對國產品與進口品態度差異之研究，台灣大學商學研究所未出版碩士論文，民國77 年7 月 許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國76年7月，PP.5-23 張秀惠，產品屬性、個人特徵與來源國形象之研究--以家電產品為例，台灣大學商學研究所未出版碩士論文3 民國78 年7 月 陳郁然，行銷上的隱形人-品牌力，突破雜誌，民國75年11月，第16期，PP.114-115 黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國80 年7 月 連聰政，不同來源國工業品供應商之形象研究，政治大學企業管理研究所未出版碩士論文，民國77 年7 月 曹為實，國外買主對我國產品品質評價與購買意願之研究--以12項產品為例，台灣大學商學研究所未出版碩士論文，民國77 年7 月 詹炳發，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國62 年7 月 熊子傑，國內外人士對我國資訊產品態度之研究，台灣大學商學研究所未出版碩士論文，民國78 年7 月 裘明昌，大台北地區消費者對各國服飾產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國79 年7 月 廖彩卿，消費市場產製國別購買品偏好之研究，淡江大學企業管理研究所未出版碩士論文，民國79 年7 月 國家產品新形象，中華民國對外貿易發展協會，民國81 年10月 英文部份: Ajzen, leek, Attitudes, Personality, and Behavior, The Dorsey Press, 1988 Assael, Henry, Consumer Behavior and Marketing Action, 4ed., PWSKENT Publishing Company, 1992 Beckwith, Neil E. and Lenmann, Donald R., "The Importance of Halo Effects in Multi-Attribute Attitude Models," Journal of Marketing Research, Vo1 12, August 1975, pp.265-275 Bilkey, `Warren J. and Nes, Erik, "Country-of-Origin Effects On Product Evaluations," Journal of International business Studies, Spring/Summer 1982, pp.89-99 Brown, Joacqueline, Light, C. David and Gazda, Gregory M., " Attitudes Towards European, Japanese and US Cars," European Journal of Marketing, Vo1 21, No.5, 1990, pp.90-100 Cordell, Victor V., "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, 2ed quarter, 1992, pp.251-269 Douglas, Susan P., "Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Nonworking Wives in the U.S. and France," Journal of Consumer Research, Vo1 3, June 1976, pp.12-20 Engel, James F., Blackwell, Roger D., and Miniard, Paul W., Consumer Behavior, 6th ed., The Dryden Press, 1990 Erickson, Gary M., Johansson, Johny K. and Chao, Parl, "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, Vol.11, September 1984, pp.694-699 Etzel, Michael J. and Walker, Brace J., "Advertising Strategy for Foreign Products," Journal of Advertising Research, Vo1 14, No.3, June 1974, pp.41-44 Fishbein, Martin and Ajzen, Icek, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Co., 1975 Han, C. Min, " Testing the Role of Country Image in Consumer Choice behavior," European Journal of Marketing, Vol.24, No.6, 1991, pp.24-40 Han, C. Min and Terpstra, Vern, "Country-of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Summer 1988, pp.235-255 Head, David, "Advertising Slogans and the `Made-in` Concept," International Journal of Advertising, 1987, pp.237-252 Hong, Sung-Tai and Wyer, Robert S., JR., "Effect of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Vo1 16, September 1989, pp.175-187 Hong, Sung-Tai and Wyer, Robert S., JR., "Determinants of Product Evaluation: Effects on the Time Interval between Knowledge of a Product`s Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Vo1 17, Dec. 1990, pp.277-288 Hong, Sung-Tai, Vi, Youjae, "A Cross-National Comparison of Country-of- Origin Effect on Product Evaluations," Journal of International Consumer Marketing, Vol.4, 1992, ppA9-71 Howard, Donald G. and Block, Brian, " New Zealand Consumers` Attitudes Toward Imported Products," Journal of International Consumer Marketing, Vol.4, 1992, pp.17-33 Jaffe, Eugene D. and Nebenazhl, Isrsel D., " Alternative Question-aire Formats for Country Image Studies," Journal of Marketing Research, Vo1 21, Nov. 1984, ppA63-471 Jonansson, Johny K. and Nebenzahl, Israel D., "Multinational Production: Effect on Brand Value," Journal of International Business Studies, Fall 1986, pp.101-126 Johansson, Johny K., Douglas, Susan P., and Nonaka, Ikujiro, " Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective," Journal of Marketing Research, Vo1 22, Nov. 1985, pp.388-396 Khanna, Sri Ram, "Asian Companies and the Country Stereotype Paradox: An Empirical Study," Columbia Journal of World Business, Summer 1986, pp.29-38 Nagashima, Akira, "A Comparison of Japanese and U.S. Attitudes Toward Foreign Products," Journal of Marketing, Vo1 34, January 1970, pp.68-74 Narayana, Chern L., "Aggregate Images of American and Japanese Products: Implications on International Marketing," Columbia Journal of World Business, Summer 1981, pp.31-35 Ofir, Chezy and Lehman, Donald R., "Measuring Images of Foreign Products," Columbia Journal of World Business, Summer 1986, pp.105-109 Papadopoulos, N. G., Heslop, L. A., Graby, F., and Avlonitis, G., "Does `Country-of-Origin` Matter? Some Findings From a Cross-Cultual Study of Consumer Views-About Foreign Products," Working Paper, October 1987, Marketing Science Institute Sauer, Paul L., Young, Murray A. and Unnava, H. Rao, "An Experimental Investigation of the Processes Behind the Country of Origin Effect, " Journal of International Consumer Marketing, Vo1 3, 1991, pp.29-59 Solomon, Michael R., Consumer Behavior, Allyn and Bacon, Inc., 1992 描述 碩士
國立政治大學
國際經營與貿易學系
80351020資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004157 資料類型 thesis dc.contributor.advisor 洪順慶 zh_TW dc.contributor.author (Authors) 藍美英 zh_TW dc.creator (作者) 藍美英 zh_TW dc.date (日期) 1993 en_US dc.date.accessioned 29-Apr-2016 16:42:58 (UTC+8) - dc.date.available 29-Apr-2016 16:42:58 (UTC+8) - dc.date.issued (上傳時間) 29-Apr-2016 16:42:58 (UTC+8) - dc.identifier (Other Identifiers) B2002004157 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88996 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易學系 zh_TW dc.description (描述) 80351020 zh_TW dc.description.abstract (摘要) 根據過去國內外做過的研究調查結果顯示，對於台灣製的 買主和消費者 zh_TW dc.description.tableofcontents 第一章緒論 第一節研究背景及動機..........1 第二節研究目的..........6 第二章文獻探討 第一節地主國效果的探討..........8 第二節態度的定義及其理論模式..........18 第三節態度的變動及說服性溝通..........28 第四節國內相關研究..........29 第三章觀念架構與研究方法 第一節觀念架構..........34 第二節研究變數..........35 第三節研究假設..........49 第四節研究方法..........40 第五節研究限制..........49 第四章實證結果與分析 第一節基本資料特性分析..........47 第二節地主國形象分析..........53 第三節品牌態度及其變動分析..........62 第四節產品知識與品牌知名度的影響力..........74 第五節購買意願的分析..........90 第五章結論與建議 第一節結論與發現..........101 第二節研究建議..........103 第三節後續研究建議..........105 參考文獻 中文部份 英文部份 附表一：地主國效果相關研究彙總表 附錄一：正式問卷 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004157 en_US dc.subject (關鍵詞) 品牌形象 zh_TW dc.subject (關鍵詞) 品牌態度 zh_TW dc.subject (關鍵詞) 地主國形象 zh_TW dc.subject (關鍵詞) Brand image en_US dc.subject (關鍵詞) Brand attitude en_US dc.title (題名) 中日產品品牌形象之研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部份: 朱淑芬，誰的行情俏?國產品、外國貨購買備好調查，突破雜誌，76年10月，第27期，PP.10-23 吳裕民，本國學生對國產品與進口品態度差異之研究，台灣大學商學研究所未出版碩士論文，民國77 年7 月 許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國76年7月，PP.5-23 張秀惠，產品屬性、個人特徵與來源國形象之研究--以家電產品為例，台灣大學商學研究所未出版碩士論文3 民國78 年7 月 陳郁然，行銷上的隱形人-品牌力，突破雜誌，民國75年11月，第16期，PP.114-115 黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國80 年7 月 連聰政，不同來源國工業品供應商之形象研究，政治大學企業管理研究所未出版碩士論文，民國77 年7 月 曹為實，國外買主對我國產品品質評價與購買意願之研究--以12項產品為例，台灣大學商學研究所未出版碩士論文，民國77 年7 月 詹炳發，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國62 年7 月 熊子傑，國內外人士對我國資訊產品態度之研究，台灣大學商學研究所未出版碩士論文，民國78 年7 月 裘明昌，大台北地區消費者對各國服飾產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國79 年7 月 廖彩卿，消費市場產製國別購買品偏好之研究，淡江大學企業管理研究所未出版碩士論文，民國79 年7 月 國家產品新形象，中華民國對外貿易發展協會，民國81 年10月 英文部份: Ajzen, leek, Attitudes, Personality, and Behavior, The Dorsey Press, 1988 Assael, Henry, Consumer Behavior and Marketing Action, 4ed., PWSKENT Publishing Company, 1992 Beckwith, Neil E. and Lenmann, Donald R., "The Importance of Halo Effects in Multi-Attribute Attitude Models," Journal of Marketing Research, Vo1 12, August 1975, pp.265-275 Bilkey, `Warren J. and Nes, Erik, "Country-of-Origin Effects On Product Evaluations," Journal of International business Studies, Spring/Summer 1982, pp.89-99 Brown, Joacqueline, Light, C. David and Gazda, Gregory M., " Attitudes Towards European, Japanese and US Cars," European Journal of Marketing, Vo1 21, No.5, 1990, pp.90-100 Cordell, Victor V., "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, 2ed quarter, 1992, pp.251-269 Douglas, Susan P., "Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Nonworking Wives in the U.S. and France," Journal of Consumer Research, Vo1 3, June 1976, pp.12-20 Engel, James F., Blackwell, Roger D., and Miniard, Paul W., Consumer Behavior, 6th ed., The Dryden Press, 1990 Erickson, Gary M., Johansson, Johny K. and Chao, Parl, "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, Vol.11, September 1984, pp.694-699 Etzel, Michael J. and Walker, Brace J., "Advertising Strategy for Foreign Products," Journal of Advertising Research, Vo1 14, No.3, June 1974, pp.41-44 Fishbein, Martin and Ajzen, Icek, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Publishing Co., 1975 Han, C. Min, " Testing the Role of Country Image in Consumer Choice behavior," European Journal of Marketing, Vol.24, No.6, 1991, pp.24-40 Han, C. Min and Terpstra, Vern, "Country-of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Summer 1988, pp.235-255 Head, David, "Advertising Slogans and the `Made-in` Concept," International Journal of Advertising, 1987, pp.237-252 Hong, Sung-Tai and Wyer, Robert S., JR., "Effect of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Vo1 16, September 1989, pp.175-187 Hong, Sung-Tai and Wyer, Robert S., JR., "Determinants of Product Evaluation: Effects on the Time Interval between Knowledge of a Product`s Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Vo1 17, Dec. 1990, pp.277-288 Hong, Sung-Tai, Vi, Youjae, "A Cross-National Comparison of Country-of- Origin Effect on Product Evaluations," Journal of International Consumer Marketing, Vol.4, 1992, ppA9-71 Howard, Donald G. and Block, Brian, " New Zealand Consumers` Attitudes Toward Imported Products," Journal of International Consumer Marketing, Vol.4, 1992, pp.17-33 Jaffe, Eugene D. and Nebenazhl, Isrsel D., " Alternative Question-aire Formats for Country Image Studies," Journal of Marketing Research, Vo1 21, Nov. 1984, ppA63-471 Jonansson, Johny K. and Nebenzahl, Israel D., "Multinational Production: Effect on Brand Value," Journal of International Business Studies, Fall 1986, pp.101-126 Johansson, Johny K., Douglas, Susan P., and Nonaka, Ikujiro, " Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective," Journal of Marketing Research, Vo1 22, Nov. 1985, pp.388-396 Khanna, Sri Ram, "Asian Companies and the Country Stereotype Paradox: An Empirical Study," Columbia Journal of World Business, Summer 1986, pp.29-38 Nagashima, Akira, "A Comparison of Japanese and U.S. Attitudes Toward Foreign Products," Journal of Marketing, Vo1 34, January 1970, pp.68-74 Narayana, Chern L., "Aggregate Images of American and Japanese Products: Implications on International Marketing," Columbia Journal of World Business, Summer 1981, pp.31-35 Ofir, Chezy and Lehman, Donald R., "Measuring Images of Foreign Products," Columbia Journal of World Business, Summer 1986, pp.105-109 Papadopoulos, N. G., Heslop, L. A., Graby, F., and Avlonitis, G., "Does `Country-of-Origin` Matter? Some Findings From a Cross-Cultual Study of Consumer Views-About Foreign Products," Working Paper, October 1987, Marketing Science Institute Sauer, Paul L., Young, Murray A. and Unnava, H. Rao, "An Experimental Investigation of the Processes Behind the Country of Origin Effect, " Journal of International Consumer Marketing, Vo1 3, 1991, pp.29-59 Solomon, Michael R., Consumer Behavior, Allyn and Bacon, Inc., 1992 zh_TW
