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題名 資訊業直接外銷通路策略的探討
資訊業直接外銷通路策略的探討作者 陳美芳 貢獻者 洪順慶
S.C.Horng
陳美芳關鍵詞 直接外銷通路發展型態
直接外銷通路發展型態
通路權力來源
通路權力來源
通路權力
通路權力
Direct Marketing
Direct Marketing
Channel Power Resource
Channel Power Resource
Channel Power
Channel Power日期 1993 上傳時間 29-Apr-2016 16:43:02 (UTC+8) 摘要 在內外環境的衝擊之下，台灣的資訊業已經到了必須轉型的時候了。企業 參考文獻 中文參考書目 1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月 2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月 3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月 4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院 5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章 6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章 7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章 8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院 9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月 10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月 11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月 12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月 13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月 14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月 15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月 英文參考書目 1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990 2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年 3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984 4 , Subhash C. Jain , " Export Strategy " , 1989 5 ` Bruce E. Mallen, " The Marketing Channel" , 1967 6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970 7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974 8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978 9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982 10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992 英文參考文獻 1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975 2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972 3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988 4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989 5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983 6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988 7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988 8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981 9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988 10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985 1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977 1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978 1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978 14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976 15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983 16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985 17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974 18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990 19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970 20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985 21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978
中文參考書目 1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月 2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月 3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月 4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院 5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章 6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章 7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章 8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院 9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月 10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月 11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月 12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月 13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月 14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月 15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月 英文參考書目 1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990 2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年 3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984 4 , Subhash C. Jain , " Export Strategy " , 1989 5 ` Bruce E. Mallen, " The Marketing Channel" , 1967 6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970 7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974 8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978 9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982 10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992 英文參考文獻 1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975 2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972 3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988 4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989 5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983 6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988 7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988 8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981 9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988 10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985 1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977 1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978 1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978 14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976 15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983 16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985 17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974 18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990 19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970 20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985 21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978描述 碩士
國立政治大學
國際經營與貿易學系
80351023資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004159
http://thesis.lib.nccu.edu.tw/record/#B2002004159資料類型 thesis
thesisdc.contributor.advisor 洪順慶 zh_TW dc.contributor.advisor S.C.Horng en_US dc.contributor.author (Authors) 陳美芳 zh_TW dc.creator (作者) 陳美芳 zh_TW dc.date (日期) 1993 en_US dc.date.accessioned 29-Apr-2016 16:43:02 (UTC+8) - dc.date.available 29-Apr-2016 16:43:02 (UTC+8) - dc.date.issued (上傳時間) 29-Apr-2016 16:43:02 (UTC+8) - dc.identifier (Other Identifiers) B2002004159 en_US dc.identifier (Other Identifiers) B2002004159 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88998 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/88998 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易學系 zh_TW dc.description (描述) 80351023 zh_TW dc.description.abstract (摘要) 在內外環境的衝擊之下，台灣的資訊業已經到了必須轉型的時候了。企業 zh_TW dc.description.tableofcontents 第一章緒論 第一節研究背景..........1 第二節研究動機..........2 第三節研究目的與研究問題..........4 第四節資訊硬體國際行銷通路發展現況..........6 第二章文獻回顧 第一節通路環境對通路發展型態及權力的影響..........17 一、公司特性..........17 二、產品特性..........23 三、目標市場環境特性..........26 第二節通路權力理論的回顧..........32 一、通路權力的理論..........32 二、通路權力內容的探討..........34 三、有關權力來源效果的探討..........38 第三節國內文獻的探討..........44 第二章註解..........46 第三章理論架構與研究方法 第一節理論架構..........48 第二節研究變數..........49 第三節研究假設..........50 第四節抽樣設計..........57 第五節 資料分析統計方法............58 第六節 樣本結構..............59 第四章 實證結果與分析 第一節 變數透過因素分析結果...........61 第二節個人電腦與監視器的比較.........69 第三節 相關程度及迴歸分析...............77 (一)影響通路發展型態的因素............79 (二)影響通路權力來源的因素...........82 (三)通路權力來源及通路權力關係.........87 (四) 通路發展型態與通路權力來源的關係.........89 第四節 不同通路涉入程度的廠商的比較.........91 第五節 不同通路控制群廠商的比較.......97 第四章註解.............103 第五章 結論與建議 第一節 研究結論.........104 第二節 行銷涵義........112 第三節 研究限制.......115 第四節 後續研究建議.........115 參考文獻...........117 問卷 zh_TW dc.description.tableofcontents 第一章緒論 第一節研究背景..........1 第二節研究動機..........2 第三節研究目的與研究問題..........4 第四節資訊硬體國際行銷通路發展現況..........6 第二章文獻回顧 第一節通路環境對通路發展型態及權力的影響..........17 一、公司特性..........17 二、產品特性..........23 三、目標市場環境特性..........26 第二節通路權力理論的回顧..........32 一、通路權力的理論..........32 二、通路權力內容的探討..........34 三、有關權力來源效果的探討..........38 第三節國內文獻的探討..........44 第二章註解..........46 第三章理論架構與研究方法 第一節理論架構..........48 第二節研究變數..........49 第三節研究假設..........50 第四節抽樣設計..........57 第五節 資料分析統計方法............58 第六節 樣本結構..............59 第四章 實證結果與分析 第一節 變數透過因素分析結果...........61 第二節個人電腦與監視器的比較.........69 第三節 相關程度及迴歸分析...............77 (一)影響通路發展型態的因素............79 (二)影響通路權力來源的因素...........82 (三)通路權力來源及通路權力關係.........87 (四) 通路發展型態與通路權力來源的關係.........89 第四節 不同通路涉入程度的廠商的比較.........91 第五節 不同通路控制群廠商的比較.......97 第四章註解.............103 第五章 結論與建議 第一節 研究結論.........104 第二節 行銷涵義........112 第三節 研究限制.......115 第四節 後續研究建議.........115 參考文獻...........117 問卷 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004159 en_US dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004159 en_US dc.subject (關鍵詞) 直接外銷通路發展型態 zh_TW dc.subject (關鍵詞) 直接外銷通路發展型態 zh_TW dc.subject (關鍵詞) 通路權力來源 zh_TW dc.subject (關鍵詞) 通路權力來源 zh_TW dc.subject (關鍵詞) 通路權力 zh_TW dc.subject (關鍵詞) 通路權力 zh_TW dc.subject (關鍵詞) Direct Marketing en_US dc.subject (關鍵詞) Direct Marketing en_US dc.subject (關鍵詞) Channel Power Resource en_US dc.subject (關鍵詞) Channel Power Resource en_US dc.subject (關鍵詞) Channel Power en_US dc.subject (關鍵詞) Channel Power en_US dc.title (題名) 資訊業直接外銷通路策略的探討 zh_TW dc.title (題名) 資訊業直接外銷通路策略的探討 zh_TW dc.type (資料類型) thesis en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文參考書目 1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月 2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月 3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月 4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院 5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章 6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章 7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章 8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院 9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月 10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月 11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月 12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月 13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月 14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月 15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月 英文參考書目 1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990 2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年 3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984 4 , Subhash C. Jain , " Export Strategy " , 1989 5 ` Bruce E. Mallen, " The Marketing Channel" , 1967 6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970 7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974 8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978 9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982 10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992 英文參考文獻 1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975 2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972 3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988 4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989 5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983 6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988 7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988 8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981 9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988 10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985 1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977 1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978 1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978 14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976 15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983 16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985 17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974 18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990 19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970 20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985 21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978 zh_TW dc.relation.reference (參考文獻) 中文參考書目 1、周國全，我國中小型電腦行銷通路滿意度分析，資訊工業透析，民國八十一年十月 2、黃欽勇，美國資訊市場重要變化趨勢及影響，資訊工業透析，民國八十一年六月 3、陳淑美，美國個人電腦行銷通路發展動態分析，資訊工業透析，民國八十一年七月 4、中華民國八十一年資訊電子工業年鑑`臺灣經濟研究院 5、世界個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第三章 6、美國個人電腦市場未來發展展望，資訊工業年鑑`民國八十年，第五篇，第四章 7、歐洲個人電腦市場未來發展展望，資訊工業年鑑，民國八十年，第五篇，第五章 8、中華民國八十年資訊電子工業年鑑`臺灣經濟研究院 9、資訊業開拓國際行銷通路問題探討及建言，資訊工業透析，民國七十九年四月 10、洪順慶，我國大貿易商行銷通路系統之研究，政大企研所未出版碩士論文，民國六十九年六月 11、沈瑞榮，外銷績優廠商行銷通路結構之研究，政大貿研所未出碩士論文，民國七十一年六月 12、楊秀梅，外銷績優廠商行銷通路選擇之研究，台大商研所未出碩士論文，民國七十五年六月 13、陳振田，我國個人電腦海外拓展策略的研究--分析層級程序法之應用，台大商研所未出碩士論文，民國七十五年六月 14、鄭基正，我國各外銷市場之通路策略比較研究，政大貿研所未版碩士論文，民國七十七年十二月 15、林進興，國外行銷通路衝突之控制與管理--歐美電腦市場比較，台大商研所未出碩士論文，民國七十八年六月 英文參考書目 1 ` Alane E. Branch, " Export Marketing And Managemant" , 1990 2 ,Bonald J. Bowersox & M. Bixby Cooper, " Strategic Marketing ChanneI Management " , 1992年 3 ,Warren J. Keegan, "Multinational Marketing Management" , 1984 4 , Subhash C. Jain , " Export Strategy " , 1989 5 ` Bruce E. Mallen, " The Marketing Channel" , 1967 6 ` Gordon E. Miracle And Gerald S. Albaum, “ International Marketing Management " , 1970 7 ,Willian G. Moller, JR and David L. Wilemen, "Marketing Channels: A System Viewpoint" ,1974 8 ` Bert Rosenbloom, "Marketing Channels: A Management View" , 1978 9 , Frankl in R. Root, " Entry Strategies For· Inteernationl Markets" , 1982 10 , Louis W. Stern & Adel I. EI-Ansary, " Marketing Channels" 1992 英文參考文獻 1 ,Adel I . EI-Ansary , " Determinants of Power-Dependent In The Distribution Channel" , Journal of Retailing ,1975 2 ,Adel I. EI-Ansary and Louis W. Stern` " Power Measurement In The Distribution Channel", Journal of Marketing Research"1972 3 ,Ravi S. Achrol And Louis Stern` " Enviromental Determinants of Decision-Marking Uncertainty in Marketing Channels" , Journal of Marketing Research, 1988 4、Gerald Albaum, Jesper Strandskov , Edwin Duerr And Laurence Dowd," International Marketing And Export Management" , 1989 5、Ravi Singh Achrol、Torger Reve & Louis W. Sterm, "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis , Journal of Marketing ,1983 6、Gul Butaney & Lawrence H. Wortzel , "Distribution Power versus Manufacturer Power: The Customer Role" , Journal of Marketing ,1988 7、Frank V. Cespedes` "ChanneI Management Is Genera I Management" , California Management Review, 1988 8、S. Tamer CavusgiI And John R. Nevin` " Interal Determinants of Export Marketing Behavior:An Empirical Investigation", Journal of Marketing Research, 1981 9、Frank V. Cespedes, " ControI vs. Resources In ChanneI Design :Distribution Differences in One Industry" , Industrial Marketing Management` 1988 10、F. Robert Dwyer And M. Ann Welsh, " Environmental Relationships of The Internal Political Economy of Marketing Channels" Journal of Marketing Research, 1985 1 1、Michael Etgar, "Channel Environment And Channel Leadership" , Journal of Marketing Research, 1977 1 2、Michael Etgar, " Selection Of An Effective Channel Control Mix" , Journal of Marketing` 1978 1 3、Michael Etgar, " Differences in The Use of Manufacturer Power in Conventional And Contractual Channels" , Journal of Retailing` 1978 14、Michael Etgar, " Channel Domination And Countervailing Power in Distributive Channels" , Journal of Marketing Research 1976 15、 Gary L. Frazier, " on The Measurement of Interfirm Power in Channels of Distribution` Journal of Marketing Research, 1983 16、John F. Gadki And John R. Nevin` " The Differential Effect of Exercised And Unexercised Power Source in A Marketing ChanneI" , Journal of Marketing Research , 1985 17、Shelby D. Hunt And John R. Nevin ," Power in A Channel of Distribution: Sources And Consequences" , Journal of Marketing Research, 1974 18、 Janet E. Keith, Donald W. Jr.`& Lawrence A. Crosby`" Effects of Alternative Types of Influence Strategies Under Different Channel Dependent Structures" Journal of Marketing` 1990 19、Robert W. Little, " The Marketing Channel :Who Should Lead This Extra- Corporate Organization" , Journal of Marketing` 1970 20、Steven J . Skinner And Joseph P. Guiltinan," Perception of ChanneI ControI" , Journal of Retailing , 1985 21、Thomas W. Speh And E. H. Bonfield , " The Control Process in Marketing Channels :An Exploratory Investigation" , Journal of Retailing` 1978 zh_TW
