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題名 廠商間競爭互動行為之研究──以北市百貨公司業為例
A Study of Competitive Interaction Between Firms作者 瞿秀蕙
Chu, Hsiu-Huei貢獻者 吳思華
Wu, Se-Hwa
瞿秀蕙
Chu, Hsiu-Huei關鍵詞 競爭行為
競爭反應
互動
Competitive actions
Competitive responses
Interaction日期 1992 上傳時間 2-五月-2016 13:24:22 (UTC+8) 摘要 廠商間的競爭互動是策略管理的重心。本研究檢測四種不同的競爭行為─減少競爭行為、不公平競爭行為、價格性競爭行為與非價格性競爭行為,在三種行為特性─專屬性、執行性、複雜性下的反應行為。研究發現: 競爭行為的專屬性會影響反應者的數目, 專屬性愈高, 反應者愈少。競爭行為的執行性會影響反應者的反應速度, 執行性愈高則反應時間愈長。競爭 參考文獻 一、中文部份\n一一一，流通產業年報，中華徵信所，民七九年。\n一一一，百貨簡訊，百貨公會，民七五年三月至民八十年十一月。\n一一一，百貨產業年報，財固法人環球經濟資訊研究中心，民七九。\n一一一，我國重要服務業產業研究報告一零售業現況調查與未來發展策略\n經濟部，民七九。\n一一一，流通觀念入門，中國生產力中心，民八一。\n一一一，百貨公司產業報告，產業經濟，民七三年至八十年。\n一一一，新時代的流通實務，中國生產力中心，民八一年。\n一一一，百貨公司專訪，戰略生產力，民八一年二月。\n一一一，零售商手冊，崇德工業研發基金會經銷發展中心，民七二年。\n工商時報編輯部\n一一一，七三年百貨產業回顧，民七四年二月十二日，第十二版。\n一一一，七四年百貨產業回顧，民七五年二月四日，第十二版。\n一一一，七五年百貨產業回顧，民七六年一月二六日，第十二版。\n一一一，七六年百貨產業回顧，民七七年一月二七日，第十二版。\n一一一，七七年百貨產業回顧，民七八年二月十日，第二十版。\n一一一，七八年百貨產業回顧，民七九年二月十日，第二十版。\n一一一，七九年百貨產業回顧，民八十年一月二八日，第二十版。\n一一一，八十年百貨產業回顧，民八一年一月二二日，第二十版。\n王石番\n傳播內容分析法一理論與實證，幼獅，民七九年。\n王冠平\n百貨公司的魅力在那裡，財訊，民七五年八月。\n李文榮\n今日與西武的合作隱憂，財訊，民七五年八月。\n李叔真\n異業種合作策略類型之研究，政治大學企管所未出版碩士論文\n，民八十。\n何雍慶\n實用行銷管理，初版，華泰書局，民七五。\n吳光俊\n太平洋建設與SOGO聯手出擊，財訊，民七六年九月。\n吳光俊\n台北東區百貨大會戰，財訊，民七六年十二月。\n林建;遠\n策略群組、組織作為與績效關係之研就一飲料業實證研究，政\n治大學企管研究所未出版碩士論文，民七八。\n林達道\n商業區、立地條件與零售業者策略關係之研究，輔仁大學管研\n所未出版之碩士論文，民七九。\n舒婷\n百貨經營五光十色，財訊，民七三年八月。\n高永昆\n台灣企業競爭行為之研究一建築業與百背業實證研究，政治大\n學企管研究所未出版博士論文，民七九。\n財訊編輯部\n一一一永琦百貨進軍台中，民七五年四月。\n一一一統領百貨跨出成功的第一步，民七三年十一月。\n一一一永琦百貨獨樹一格，民七三年八月。\n蔡正雄譯\n競爭策略，華泰，民七七。\n開普樓著，章英華/丁庭宇譯\n權力的遊戲，桂冠，民七五。\n楊國樞等合編\n社會及行為科學研究法，五版，東華，民七五。\n楊必立\n如何建立企業的公平競爭環境，中華民國管科會升級座談會，\n民七三。\n陳仕詮\n博戲理論與軍事運用一從博戲理論分析第二次世界大戰之中途\n島之戰， ì炎江大學管研所未出版碩士論文，民六四。\n陳明分\n商店印象之研究一台南地區百貨公司為例，中山大學企管所未\n出版之碩士論文，民七九。\n葛永光\n從競局理論看兩岸統一問題，三民，民七九。\n劉水深\n台灣地區零售業經管方式演變之研究，國科會報告，民七八。\n嚴翠偉\n百貨公司商店印象與購買決策之相關性研究，台灣大學商學研\n究所未出版碩士論文，民七九。\n蘇拾忠\n產業環境與企業競爭策略關係之研究，政治大學企業管理研究\n所未出版碩士論文，民七七。\n鄭紹成\n企業關鍵成功因素、競爭優勢及競爭策略之研究，私立文化大\n學企管研究所未出版碩士論文，民八十。\n謝佩紋\n競局理論與三位體理論之探討一以三家電視台為例，輔仁大學\n管研所未出版碩士論文，民八十。\n \n二、英文部份\nAaker, D.A.\nStrategic Market Management, N.Y.:John Wiley & Sons, Inc., 1984.\nAbell, D.F.\nStrategic Market Planning, Prentice-Hall, Englewood Cliffs, NJ., 1980 .\nAnsoff, .H.I.\nImplanting Strateglc Management, Englewood Cliffs, N.Y.:Prentice-Hall, 1984.\nAxelrod, A. & HamiIton, W.O.\nThe Evolution of Cooperation", Science, P1390-1396, 1981.\nAxelrod: R.\nThe Evolution of Cooperation, N.Y . :Basic Books, 1984.\nBain, J. 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國立政治大學
企業管理學系
G80355056資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004091 資料類型 thesis dc.contributor.advisor 吳思華 zh_TW dc.contributor.advisor Wu, Se-Hwa en_US dc.contributor.author (作者) 瞿秀蕙 zh_TW dc.contributor.author (作者) Chu, Hsiu-Huei en_US dc.creator (作者) 瞿秀蕙 zh_TW dc.creator (作者) Chu, Hsiu-Huei en_US dc.date (日期) 1992 en_US dc.date.accessioned 2-五月-2016 13:24:22 (UTC+8) - dc.date.available 2-五月-2016 13:24:22 (UTC+8) - dc.date.issued (上傳時間) 2-五月-2016 13:24:22 (UTC+8) - dc.identifier (其他 識別碼) B2002004091 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=100963 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理學系 zh_TW dc.description (描述) G80355056 zh_TW dc.description.abstract (摘要) 廠商間的競爭互動是策略管理的重心。本研究檢測四種不同的競爭行為─減少競爭行為、不公平競爭行為、價格性競爭行為與非價格性競爭行為,在三種行為特性─專屬性、執行性、複雜性下的反應行為。研究發現: 競爭行為的專屬性會影響反應者的數目, 專屬性愈高, 反應者愈少。競爭行為的執行性會影響反應者的反應速度, 執行性愈高則反應時間愈長。競爭 zh_TW dc.description.tableofcontents 第一章 研究緒論\n第一節 研究動機..........1\n第二節 研究目的與研究問題..........4\n第三節 章節安排..........5\n第二章 文獻探討\n第一節 競爭互動的研究學門..........7\n第二節 策略群組..........20\n第三節 競爭行為與特性測試..........26\n第四節 影響反應行為的因素..........34\n第五節 本章小結..........40\n第三章 研究方法\n第一節 研究架構..........41\n第二節 研究變數..........44\n第三節 研究流程..........47\n第四節 研究限制..........49\n第四章 產業個案\n第一節 百貨公司業介紹..........55\n第二節 台灣百貨公司業產業沿革..........56\n第三節 百貨公司經營行為..........66\n第五章 百貨公司產業的競爭行為\n第一節 七十三年的北市百貨公司業..........71\n第二節 七十四年的北市百貨公司業..........76\n第三節 七十五年的北市百貨公司業..........79\n第四節 七十六年的北市百貨公司業..........82\n第五節 七十七年的北市百貨公司業..........86\n第六節 七十八年的北市百貨公司業..........89\n第七節 七十九年的北市百貨公司業..........94\n第八節 八十年的北市百貨公司業..........98\n第六章 個案分析與命題發展\n第一節 競爭行為類型、特性與反應行為..........103\n第二節 市場特性..........120\n第三節 策略群組與反應行為..........123\n第七章 結論與建議\n第一節 研究結論..........131\n第二節 研究貢獻與研究建議..........134\n第三節 後續研究建議..........135\n參考文獻..........136\n附錄：百貨公司訪問個案\n一、SOGO百貨公司..........151\n二、永琦東急百貨..........156\n三、統領百貨..........160 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004091 en_US dc.subject (關鍵詞) 競爭行為 zh_TW dc.subject (關鍵詞) 競爭反應 zh_TW dc.subject (關鍵詞) 互動 zh_TW dc.subject (關鍵詞) Competitive actions en_US dc.subject (關鍵詞) Competitive responses en_US dc.subject (關鍵詞) Interaction en_US dc.title (題名) 廠商間競爭互動行為之研究──以北市百貨公司業為例 zh_TW dc.title (題名) A Study of Competitive Interaction Between Firms en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文部份\n一一一，流通產業年報，中華徵信所，民七九年。\n一一一，百貨簡訊，百貨公會，民七五年三月至民八十年十一月。\n一一一，百貨產業年報，財固法人環球經濟資訊研究中心，民七九。\n一一一，我國重要服務業產業研究報告一零售業現況調查與未來發展策略\n經濟部，民七九。\n一一一，流通觀念入門，中國生產力中心，民八一。\n一一一，百貨公司產業報告，產業經濟，民七三年至八十年。\n一一一，新時代的流通實務，中國生產力中心，民八一年。\n一一一，百貨公司專訪，戰略生產力，民八一年二月。\n一一一，零售商手冊，崇德工業研發基金會經銷發展中心，民七二年。\n工商時報編輯部\n一一一，七三年百貨產業回顧，民七四年二月十二日，第十二版。\n一一一，七四年百貨產業回顧，民七五年二月四日，第十二版。\n一一一，七五年百貨產業回顧，民七六年一月二六日，第十二版。\n一一一，七六年百貨產業回顧，民七七年一月二七日，第十二版。\n一一一，七七年百貨產業回顧，民七八年二月十日，第二十版。\n一一一，七八年百貨產業回顧，民七九年二月十日，第二十版。\n一一一，七九年百貨產業回顧，民八十年一月二八日，第二十版。\n一一一，八十年百貨產業回顧，民八一年一月二二日，第二十版。\n王石番\n傳播內容分析法一理論與實證，幼獅，民七九年。\n王冠平\n百貨公司的魅力在那裡，財訊，民七五年八月。\n李文榮\n今日與西武的合作隱憂，財訊，民七五年八月。\n李叔真\n異業種合作策略類型之研究，政治大學企管所未出版碩士論文\n，民八十。\n何雍慶\n實用行銷管理，初版，華泰書局，民七五。\n吳光俊\n太平洋建設與SOGO聯手出擊，財訊，民七六年九月。\n吳光俊\n台北東區百貨大會戰，財訊，民七六年十二月。\n林建;遠\n策略群組、組織作為與績效關係之研就一飲料業實證研究，政\n治大學企管研究所未出版碩士論文，民七八。\n林達道\n商業區、立地條件與零售業者策略關係之研究，輔仁大學管研\n所未出版之碩士論文，民七九。\n舒婷\n百貨經營五光十色，財訊，民七三年八月。\n高永昆\n台灣企業競爭行為之研究一建築業與百背業實證研究，政治大\n學企管研究所未出版博士論文，民七九。\n財訊編輯部\n一一一永琦百貨進軍台中，民七五年四月。\n一一一統領百貨跨出成功的第一步，民七三年十一月。\n一一一永琦百貨獨樹一格，民七三年八月。\n蔡正雄譯\n競爭策略，華泰，民七七。\n開普樓著，章英華/丁庭宇譯\n權力的遊戲，桂冠，民七五。\n楊國樞等合編\n社會及行為科學研究法，五版，東華，民七五。\n楊必立\n如何建立企業的公平競爭環境，中華民國管科會升級座談會，\n民七三。\n陳仕詮\n博戲理論與軍事運用一從博戲理論分析第二次世界大戰之中途\n島之戰， ì炎江大學管研所未出版碩士論文，民六四。\n陳明分\n商店印象之研究一台南地區百貨公司為例，中山大學企管所未\n出版之碩士論文，民七九。\n葛永光\n從競局理論看兩岸統一問題，三民，民七九。\n劉水深\n台灣地區零售業經管方式演變之研究，國科會報告，民七八。\n嚴翠偉\n百貨公司商店印象與購買決策之相關性研究，台灣大學商學研\n究所未出版碩士論文，民七九。\n蘇拾忠\n產業環境與企業競爭策略關係之研究，政治大學企業管理研究\n所未出版碩士論文，民七七。\n鄭紹成\n企業關鍵成功因素、競爭優勢及競爭策略之研究，私立文化大\n學企管研究所未出版碩士論文，民八十。\n謝佩紋\n競局理論與三位體理論之探討一以三家電視台為例，輔仁大學\n管研所未出版碩士論文，民八十。\n \n二、英文部份\nAaker, D.A.\nStrategic Market Management, N.Y.:John Wiley & Sons, Inc., 1984.\nAbell, D.F.\nStrategic Market Planning, Prentice-Hall, Englewood Cliffs, NJ., 1980 .\nAnsoff, .H.I.\nImplanting Strateglc Management, Englewood Cliffs, N.Y.:Prentice-Hall, 1984.\nAxelrod, A. & HamiIton, W.O.\nThe Evolution of Cooperation", Science, P1390-1396, 1981.\nAxelrod: R.\nThe Evolution of Cooperation, N.Y . :Basic Books, 1984.\nBain, J. 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