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題名 廠商間競爭互動行為之研究──以北市百貨公司業為例
A Study of Competitive Interaction Between Firms
作者 瞿秀蕙
Chu, Hsiu-Huei
貢獻者 吳思華
Wu, Se-Hwa
瞿秀蕙
Chu, Hsiu-Huei
關鍵詞 競爭行為
競爭反應
互動
Competitive actions
Competitive responses
Interaction
日期 1992
上傳時間 2-May-2016 13:24:22 (UTC+8)
摘要 廠商間的競爭互動是策略管理的重心。本研究檢測四種不同的競爭行為─減少競爭行為、不公平競爭行為、價格性競爭行為與非價格性競爭行為,在三種行為特性─專屬性、執行性、複雜性下的反應行為。研究發現: 競爭行為的專屬性會影響反應者的數目, 專屬性愈高, 反應者愈少。競爭行為的執行性會影響反應者的反應速度, 執行性愈高則反應時間愈長。競爭
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描述 碩士
國立政治大學
企業管理學系
G80355056
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004091
資料類型 thesis
dc.contributor.advisor 吳思華zh_TW
dc.contributor.advisor Wu, Se-Hwaen_US
dc.contributor.author (Authors) 瞿秀蕙zh_TW
dc.contributor.author (Authors) Chu, Hsiu-Hueien_US
dc.creator (作者) 瞿秀蕙zh_TW
dc.creator (作者) Chu, Hsiu-Hueien_US
dc.date (日期) 1992en_US
dc.date.accessioned 2-May-2016 13:24:22 (UTC+8)-
dc.date.available 2-May-2016 13:24:22 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 13:24:22 (UTC+8)-
dc.identifier (Other Identifiers) B2002004091en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89050-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) G80355056zh_TW
dc.description.abstract (摘要) 廠商間的競爭互動是策略管理的重心。本研究檢測四種不同的競爭行為─減少競爭行為、不公平競爭行為、價格性競爭行為與非價格性競爭行為,在三種行為特性─專屬性、執行性、複雜性下的反應行為。研究發現: 競爭行為的專屬性會影響反應者的數目, 專屬性愈高, 反應者愈少。競爭行為的執行性會影響反應者的反應速度, 執行性愈高則反應時間愈長。競爭zh_TW
dc.description.tableofcontents 第一章 研究緒論
第一節 研究動機..........1
第二節 研究目的與研究問題..........4
第三節 章節安排..........5
第二章 文獻探討
第一節 競爭互動的研究學門..........7
第二節 策略群組..........20
第三節 競爭行為與特性測試..........26
第四節 影響反應行為的因素..........34
第五節 本章小結..........40
第三章 研究方法
第一節 研究架構..........41
第二節 研究變數..........44
第三節 研究流程..........47
第四節 研究限制..........49
第四章 產業個案
第一節 百貨公司業介紹..........55
第二節 台灣百貨公司業產業沿革..........56
第三節 百貨公司經營行為..........66
第五章 百貨公司產業的競爭行為
第一節 七十三年的北市百貨公司業..........71
第二節 七十四年的北市百貨公司業..........76
第三節 七十五年的北市百貨公司業..........79
第四節 七十六年的北市百貨公司業..........82
第五節 七十七年的北市百貨公司業..........86
第六節 七十八年的北市百貨公司業..........89
第七節 七十九年的北市百貨公司業..........94
第八節 八十年的北市百貨公司業..........98
第六章 個案分析與命題發展
第一節 競爭行為類型、特性與反應行為..........103
第二節 市場特性..........120
第三節 策略群組與反應行為..........123
第七章 結論與建議
第一節 研究結論..........131
第二節 研究貢獻與研究建議..........134
第三節 後續研究建議..........135
參考文獻..........136
附錄：百貨公司訪問個案
一、SOGO百貨公司..........151
二、永琦東急百貨..........156
三、統領百貨..........160		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004091en_US
dc.subject (關鍵詞) 競爭行為zh_TW
dc.subject (關鍵詞) 競爭反應zh_TW
dc.subject (關鍵詞) 互動zh_TW
dc.subject (關鍵詞) Competitive actionsen_US
dc.subject (關鍵詞) Competitive responsesen_US
dc.subject (關鍵詞) Interactionen_US
dc.title (題名) 廠商間競爭互動行為之研究──以北市百貨公司業為例zh_TW
dc.title (題名) A Study of Competitive Interaction Between Firmsen_US
dc.type (資料類型) thesisen_US
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