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題名 青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究
作者 蔡美瑛
CAI, MEI-YING
貢獻者 郭貞
GUO, ZHEN
蔡美瑛
CAI, MEI-YING
關鍵詞 消費行為
自我認同
日期 1992
1991
上傳時間 2-May-2016 15:11:53 (UTC+8)
參考文獻 一、中文部分 李國標(民國七十九年) 家庭傳播型態、傳播行為、同儕團體 與兒童消費行為關係之研究， 台北:私立文化大學兒童福 利研究所碩士論文 李仁芳(民國七十年) 完童在家庭購買決策中影響之研究，台 北:輔仁大學輔仁學誌，第十三期 李仁芳(民國七十一年) 兒童消費資訊處理與消費行為的發展 台北: 輔仁大學輔仁學誌，第十四期 林清山(民國七十九年) 心理與教育統計學，台北:東華書局 陳世敏(民國七十五年) 兒童收看電視暨電纜節目對兒童的影 響，中華民國民意測驗協會論文 翟敬宣(民國七六年) 家庭傳播型態與兒童對電視廣告之反 應的相關性探究.台北:政治犬學新聞所碩士論文 羅文輝主鍾蔚文(民國七十七年) 兒童對電視廣告瞭解、認知 及相信程度研究，台北:行政院新聞局專題研究 潘月容(民國七十二年 ) 電視食品廣告與兒童膳食行為及購買 行為之相關研究，台北:文化不學兒童屬科研究所碩士論文 聯合晚報(民國八十年十月十日) 聯合晚報八十年十月十日生 活專欄報導 謝高橋(民盟七十八年) 社會學，台北:巨流印行 Popenoe著，劉雲德譯(民國八十年) 社會學， 五南印行 Libert.R.M., Wicls-Nelson.R. & Kail, R.V.著，游恆山譯 (民國八十年) 發展心理學， 台北:五南印行 熊嘉華(民國六十八年)電視對兒童的影響，心潮，第八期 江南發(民國七十一年) 青少年自我統整與形式運思能力關係 之研究，高雄:高雄師範學院教育研究所碩士論文 台北市教育局統計資料(民國八十年)
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(1989), " Parent-Child Attitude Similarity across the Life Course," Journal of Marriage and the Family, Vol. 51(November), 991-997 Mittal, B. (1990), " The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators Brand attitude :A Second Look," Journal of Marketing Research, Vol. 27(May). 209-219 Minard, P.W. Bh8tla,S . , & Rose.R.L. (1990). " On the Formation and Relationship of Ad and Brand Attitude: An Experimental and Causal Analysis," Journal of Marketing Research, Vol.27(August), 290-303 Mocre,R.L., Moschis,Q.P ., Stephens.L.F. (1975), " An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer socialization," Paper presented at the International Communication Association Conference. Chicago(April). Moschis.G.P. & Moore.R.L. (1982)," A Longitudinal Study Of Television Advertising Effects, “Journal of Consumer Research, Vol. 9(December), 279-286 Moschis,G.P. & Hoore,R.L. 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描述 碩士
國立政治大學
新聞學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004667
資料類型 thesis
dc.contributor.advisor 郭貞zh_TW
dc.contributor.advisor GUO, ZHENen_US
dc.contributor.author (Authors) 蔡美瑛zh_TW
dc.contributor.author (Authors) CAI, MEI-YINGen_US
dc.creator (作者) 蔡美瑛zh_TW
dc.creator (作者) CAI, MEI-YINGen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-May-2016 15:11:53 (UTC+8)-
dc.date.available 2-May-2016 15:11:53 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:11:53 (UTC+8)-
dc.identifier (Other Identifiers) B2002004667en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89102-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description.tableofcontents 第一章緒論
     第一節研究動機 1~4
     第二節研究範圍 5~12
     第三節研究目的 13
     第二章理論、文獻與研究架構
     第一節相關理論基礎 14~18
     一、艾利克森的自我認同形成理論 18~21
     二、Ward的消費社會化學習理論與社會學習模式
     第二節文獻探討
     壹、消費社會化與學習理論
     （一）社會結構
     1.性別 22~25
     2.社經地位 25~27
     （二）年齡與生命週期 28~32
     （三）傳播行為變項
     1.大眾媒體（電視） 33~40
     2.親子對消費事務互動、討論 40~42
     3.同儕消費事務互動 42~45
     貳、艾利克森的自我認同形成理論 46~51
     第三節研究假設 52~56
     第四節研究架構 57~59
     第三章研究方法
     第一節研究對象與抽樣方法 60~63
     第二節研究對象與抽樣方法 64~70
     第三節訪問過程 71
     第四節統計方法 72
     第四章受訪者基本資料分析
     第一節樣本分布 73~75
     第二節受訪青少年基本資料 76~78
     第五章模式分析
     第一節ＬＩＳＲＥＬ模式簡介 79~81
     第二節本研究整體模式的評估
     一、多指標測量模式 82~88
     二、結構模式
     （一）理論模式說明 89~93
     三、整體模式分析
     1.自我表達消費動機模式 94~111
     2.衝動性購物行為模式 112~127
     第三節研究假設實證整理 128~129
     第六章結論
     第一節研究發現 130"135
     第二節研究限制與建議 136~138
     附錄一:參考資料 139~147
     附錄二:LISREL模式的建立與評估 148~153
     附錄三:LISREL模式的限制 154		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004667en_US
dc.subject (關鍵詞) 消費行為zh_TW
dc.subject (關鍵詞) 自我認同zh_TW
dc.title (題名) 青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部分 李國標(民國七十九年) 家庭傳播型態、傳播行為、同儕團體 與兒童消費行為關係之研究， 台北:私立文化大學兒童福 利研究所碩士論文 李仁芳(民國七十年) 完童在家庭購買決策中影響之研究，台 北:輔仁大學輔仁學誌，第十三期 李仁芳(民國七十一年) 兒童消費資訊處理與消費行為的發展 台北: 輔仁大學輔仁學誌，第十四期 林清山(民國七十九年) 心理與教育統計學，台北:東華書局 陳世敏(民國七十五年) 兒童收看電視暨電纜節目對兒童的影 響，中華民國民意測驗協會論文 翟敬宣(民國七六年) 家庭傳播型態與兒童對電視廣告之反 應的相關性探究.台北:政治犬學新聞所碩士論文 羅文輝主鍾蔚文(民國七十七年) 兒童對電視廣告瞭解、認知 及相信程度研究，台北:行政院新聞局專題研究 潘月容(民國七十二年 ) 電視食品廣告與兒童膳食行為及購買 行為之相關研究，台北:文化不學兒童屬科研究所碩士論文 聯合晚報(民國八十年十月十日) 聯合晚報八十年十月十日生 活專欄報導 謝高橋(民盟七十八年) 社會學，台北:巨流印行 Popenoe著，劉雲德譯(民國八十年) 社會學， 五南印行 Libert.R.M., Wicls-Nelson.R. & Kail, R.V.著，游恆山譯 (民國八十年) 發展心理學， 台北:五南印行 熊嘉華(民國六十八年)電視對兒童的影響，心潮，第八期 江南發(民國七十一年) 青少年自我統整與形式運思能力關係 之研究，高雄:高雄師範學院教育研究所碩士論文 台北市教育局統計資料(民國八十年)
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