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題名 臺灣企業國際市場進入模式與組織調適
作者 陳明俊
CHEN, MING-JUN
貢獻者 管康彥
GUAN, KANG-YAN
陳明俊
CHEN, MING-JUN
關鍵詞 國際化
組織調適
日期 1993
1992
上傳時間 2-May-2016 15:12:08 (UTC+8)
摘要 企業國際化是政府既定的政策，而國計企業也多暸解未來須朝向國際化發展的必然趨勢，唯在有意進行國際化時，國內企業常苦於並無一般性的市場進入與發展模式可供遵循，且在採取不同的進入模式後，應對組織作何種調整以因應各個國際化階段互異之經營管理問題，亦缺乏相關研究可提供適切的建議。基此，乃引發本文之研究動機，並希望達成下列目的：1.發展一個一般化的觀念架構，用以描述企業國際化之市場進入模式演進過程及與其相對應的環境偵測組織調整。2.以台灣企業為實證分析的對象，驗證其適用性。3.了解台灣企業國際化之現況，包括其國際化目標、營運方式、以及國際化成效。
參考文獻 一、中文部份
━1991 年中華民國大企業排名(T。p 1000) ，中華徵信所，80 年7 月。
━宋宏志，台灣企業國際化型態━觀念架構發展及驗證`輔仁大學管理學研究所未出版碩士論文， 79 年6 月。
━余煥章，台灣企業之國際化運作模式選擇，輔仁大學管理學研究所未出版之碩士論文， 78 年7 月。
━林清山，多變項術分析統計法，台北:來華書局: 77 年。
━彭昭英， SAS 與統計分析，台北:儒林圖書公司: 81 年l 月。
━黃俊英，多變量分析，台北:中國經濟企業研究所`的年1 月。
━李文瑞，國際投資的類型及其理論基礎，產業金融，第70 期， 80 年3 月。
━李明堯，滲透歐市成功的關鍵，工商時報， 80 年12 月，第9版。
━李東雨，中韓企業國際化之比較研究，文化大學企業管理研究所未出版碩士論文， 78 年6 月。
━張東隆、Grub ， Philp.D. ，台灣資訊業廠商國際化競爭策略之探討，台灣經濟金融月刊，第27 卷，第11 期， 80年1 月。
━蔡介士，我國產業進行國際化策略之研究━以我國資訊硬體業為例，政治大學企業管理研究所未出版碩士論文, 79 年6 月。

二、英文部份
━Aharoni, Y., The Foreign Investment Decision Process, Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1966.
━Aldrich, H. E. & Pfeffer, J., "Environments of Organizations", Annual Review of Sociology, 1976, Vol. 2, pp .79-105.
━Anderson, E. & Gatignon, H., "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions", Journal of International Business Studies, Fall 1986, pp.I-24.
━Bauerschmidt, A.B., Sullivan. D. & Giliespie,K.,
"Common Factors Underlying Barriers to Export: Studies in The U.S. Paper Industry", Journal of International Business Studies, Fall 1985, pp.111-123.
━Bilkey, W.J., "An Attempted Integration of the
Literature on the Export Behavior of Firms", Journal of International Business Studies, Vol.9, Spring/Summer 1978, pp.33-46.
━Bilkey, W.J. & Tesar, G., "The Export Behavior of
Smaller Wisconsin Manufacturing Firms", Journal
of International Business Studies, Vol.8, Spring/
Summer 1977.
━Buckley, P.J. & Casson, M., "The Optimal Timing
of a Foreign Direct Investment", The Economic
Journal, 91, Mar. 1981, pp.75-87.
━Cavusgi I, S.T. & Nevin, J.R., "Internal Determinants
of Export Marketing Behavior: An Em-pirical Investigation", Journal of Marketing Research, Vol.18, Feb. 1981, pp.114-119.
━Cavusgi I, S.T., "Organization Characteristics
Associated With Export Activity", Journal of
Management Studies, Vol.21, No.1, 1984a.
━Cavusgil, S.T . , "Differences Among Exporting
Firms Based on Their Degree of International ization",
Journal of Business Research, Vol.12,1984b, pp.195-208.
━Child, J . , "Organization Structure,Environment,
and Performance: The Role of Strategic Choice" ,
Sociology, Vol. 6, No. I, pp.1-22.
━Cycert, R.M. & March, J.G., A Behavioral Theory
of the Firm, Englewood Cliffs, NJ: Prentice Hall,1963.
━Daft, R. L., Organization Theory and Design,1989,
3rd ed., St . Paul: West.
━Daniels,John D. & Radebaugh,Lee H., International Business--Environments and Operations, 5th ed., Addison-Wesley Publishing Co., 1989 .
━Diffenbach, John., "Corporate Environmemtal Analysis
In Large Corporations", Long Rang Planning, Vol . 16, No.3, Jun 1983, pp.107-116.
━Duncan, R. B., "Characteristics of organizational
Environments and Perceived Environmental Uncertainty,
Administrative Science Quarterly,1972,Vol . 17, pp.313-327 .
━Eiteman, David K. & Stonehill, Arthur I., Multinational
Business Finance,2nd Ed., Massachusetts,
Addison Wesley Publ ishing Company, 1979, pp.231-236.
━Emery, F. E. & Trist, M. L. , "The Causal Texture
of Environments, 1965, Human Relations, Vol. 18,pp.21-32.
━ErramiIIi, M. Krishna, "The Experience Factor In Foreign Market Entry Behavior of Service Firms", Journal of International Business Studies, Third Quarter, 1991, pp.479-501.
━GhoshaI, s. & Nohria, N.,” InternaI Differencia-tion Within Mul tinational Corporations, Strategic Management JournaI, Vol. 10, pp . 323 - 337 .
━Ghoshal, Sumantra, Kim, Seok Ki, "Building effective
IntelIigence Systems for Competitive Advantage" ,Sloan Management Review, Vol.28, No.1, Fall 1986, pp.49-58 .
━Ghoshal,Sumantra, "Environmental Scanning In Korean Firms: Organizational Isomorphism In Action", Journal of International Business Studies, Vol.19, No.1, Spring 1988, pp.69-86.
━Ginter, Peter M. & Duncan, W. Jack, "Macroenviron mental
Analysis for Strategic Management", Long Range PIanning, VoI . 23 , No.6, Dec 1990, pp . 91 - 102 .
━Ginter, Peter M. & Duncan, W. Jack & Richardson, Woodrow D. & Swayne., Analyzing The Health Care Environment: "You can`t Hit What You Can`t see", HeaIth Care Management Review, VoI. 16, No.4, Fall 1991, pp.35-48.
━Hannan,M.T. & Freeman,J., Organizational Ecology, 1989, Cambridge, MA: Harvard University Press.
Hi II, C.W.L., Hwang, P. & Kim, W.C., "An Eclectie Theory of the Choice of International Entry Mode" , Strategic Management Journal, Vol. 11, 1990, pp.117-128.
━Johanson, J. & wiedersheim-Paul, F., "The International
ization of the Firm--Four Swedish Cases", Journal of Management Studies, Vol.8, No.3, Oct.1975, pp.305-322.
━Juul, M. & Walters, P.G.P . , "The International of
Norwegian Firms--A Study of the U.K. Experience", Management International Review, Vol.27, No.l, 1987, pp.58-66.
━Luoustarinen, R., "Internationalization of the Firm", Helsinki School of Economics, 1980.
━McConnell,J.E.,"The Export Decision: An Empirical Study of Firm Behavior`, Economic Geography, Vol.55, No.3, Jul. 1979, pp.171-183.
━Piercy, N. , "Company Internationalization: Active
and Reactive Exporting", European Journal of ━Marketing, Vol.15, No.3, 1981, pp.26-40.
Lawrence, P. R. & Lorsch, J. W., Organization and Environment,1967,Boston:Harvard University Press.
━Pfeffer, J. & Salancik, g., The External Control of Organizations, 1978, New York: Harper & Row.
━Reid, S.D., "The Decision-maker and Export Entry and Expansion", Journal of International Business Studies, Vol.12, Fall 1981, pp.101-112.
━Robock, S.H. & Simmonds, K., International Business
and Multinational Enterprises, Homewood,M.: Richard D. Irwin, 1989.
━Root, F. R., Entry Strategies for International
Markets, MA: Lexington Books, 1987.
━Root, F. R., "Entering International Markets" in
Handbook of International Management, Edited by
Walter, I. & Murray, T., NY: John Wi ley & Son,1988.
━Rosenzweig, M. Philip, & singh, V. Jitendra, "
Organizational Environments and the Multinational
Enterprise", Academy of Management Review, Vol.
16, No.2, 1991, pp.340-361.
━Rugman, A.M., "A New Theory of the Multinational
Enterprise: International ization Versus Internalization",
Columbia Journal of World Business,
Vol.15, No.1, Spring 1980, pp.23-29.
━Scott, W. R., Organizations: Rational, Natural,
and Open Systems, 1981, Englewood Cliffs, NJ: Prentice-Hall.
━Tompson, J.D., Organizations In Action, 1967, New
York: McGraw-Hill.
━Welch, L.S. & Luostarinen, R., "International ization:
Evolution of a Concept", Journal of General Management, Vol.14, No.2, Winter 1988, pp.34-55.
━Wiedersheim-Paul, F., Olson, H.C. & Welch, L.S., "Pre-export Activity:The First Step in Internationalization", Journal of International Business Studies, Vol.9, Spring/Summer 1978, pp.47-58.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004287
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.advisor GUAN, KANG-YANen_US
dc.contributor.author (Authors) 陳明俊zh_TW
dc.contributor.author (Authors) CHEN, MING-JUNen_US
dc.creator (作者) 陳明俊zh_TW
dc.creator (作者) CHEN, MING-JUNen_US
dc.date (日期) 1993en_US
dc.date (日期) 1992en_US
dc.date.accessioned 2-May-2016 15:12:08 (UTC+8)-
dc.date.available 2-May-2016 15:12:08 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:12:08 (UTC+8)-
dc.identifier (Other Identifiers) B2002004287en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89108-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 企業國際化是政府既定的政策，而國計企業也多暸解未來須朝向國際化發展的必然趨勢，唯在有意進行國際化時，國內企業常苦於並無一般性的市場進入與發展模式可供遵循，且在採取不同的進入模式後，應對組織作何種調整以因應各個國際化階段互異之經營管理問題，亦缺乏相關研究可提供適切的建議。基此，乃引發本文之研究動機，並希望達成下列目的：1.發展一個一般化的觀念架構，用以描述企業國際化之市場進入模式演進過程及與其相對應的環境偵測組織調整。2.以台灣企業為實證分析的對象，驗證其適用性。3.了解台灣企業國際化之現況，包括其國際化目標、營運方式、以及國際化成效。zh_TW
dc.description.tableofcontents 摘要．．．．．．．．．．1
第壹章緒論．．．．．．．．．．3
第一節研究背景．．．．．．．．．．3
第二節研究動機與目的．．．．．．．．．．4
第三節研究問題．．．．．．．．．．6
第貳章文獻探討．．．．．．．．．．8
第一節企業國際化之相關理論．．．．．．．．．．8
第二節市場進入模式選擇之相關理論．．．．．．．．．．18
第三節組織調適之相關理論．．．．．．．．．．24
第參章研究設計．．．．．．．．．．36
第一節研究觀念架構．．．．．．．．．．36
第二節變數的定義與衡量．．．．．．．．．．38
第三節抽樣設計與資料蒐集方式．．．．．．．．．．43
第四節分析方法．．．．．．．．．．44
第肆章分析結果．．．．．．．．．．49
第一節樣本描述．．．．．．．．．．49
第二節研究變數的整理．．．．．．．．．．51
第三節研究變數的關連．．．．．．．．．．63
第四節具不同國際化成效之企業型態．．．．．．．．．．67
第五節理想的進入模式與組織調適之配合．．．．．．．．．．81
第伍章結論與建議．．．．．．．．．．86
第一節研究發現與結論．．．．．．．．．．86
第二節建議．．．．．．．．．．91
第三節研究限制．．．．．．．．．．93
附錄一參考文獻．．．．．．．．．．94
附錄二問卷．．．．．．．．．．100		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004287en_US
dc.subject (關鍵詞) 國際化zh_TW
dc.subject (關鍵詞) 組織調適zh_TW
dc.title (題名) 臺灣企業國際市場進入模式與組織調適zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部份
━1991 年中華民國大企業排名(T。p 1000) ，中華徵信所，80 年7 月。
━宋宏志，台灣企業國際化型態━觀念架構發展及驗證`輔仁大學管理學研究所未出版碩士論文， 79 年6 月。
━余煥章，台灣企業之國際化運作模式選擇，輔仁大學管理學研究所未出版之碩士論文， 78 年7 月。
━林清山，多變項術分析統計法，台北:來華書局: 77 年。
━彭昭英， SAS 與統計分析，台北:儒林圖書公司: 81 年l 月。
━黃俊英，多變量分析，台北:中國經濟企業研究所`的年1 月。
━李文瑞，國際投資的類型及其理論基礎，產業金融，第70 期， 80 年3 月。
━李明堯，滲透歐市成功的關鍵，工商時報， 80 年12 月，第9版。
━李東雨，中韓企業國際化之比較研究，文化大學企業管理研究所未出版碩士論文， 78 年6 月。
━張東隆、Grub ， Philp.D. ，台灣資訊業廠商國際化競爭策略之探討，台灣經濟金融月刊，第27 卷，第11 期， 80年1 月。
━蔡介士，我國產業進行國際化策略之研究━以我國資訊硬體業為例，政治大學企業管理研究所未出版碩士論文, 79 年6 月。

二、英文部份
━Aharoni, Y., The Foreign Investment Decision Process, Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1966.
━Aldrich, H. E. & Pfeffer, J., "Environments of Organizations", Annual Review of Sociology, 1976, Vol. 2, pp .79-105.
━Anderson, E. & Gatignon, H., "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions", Journal of International Business Studies, Fall 1986, pp.I-24.
━Bauerschmidt, A.B., Sullivan. D. & Giliespie,K.,
"Common Factors Underlying Barriers to Export: Studies in The U.S. Paper Industry", Journal of International Business Studies, Fall 1985, pp.111-123.
━Bilkey, W.J., "An Attempted Integration of the
Literature on the Export Behavior of Firms", Journal of International Business Studies, Vol.9, Spring/Summer 1978, pp.33-46.
━Bilkey, W.J. & Tesar, G., "The Export Behavior of
Smaller Wisconsin Manufacturing Firms", Journal
of International Business Studies, Vol.8, Spring/
Summer 1977.
━Buckley, P.J. & Casson, M., "The Optimal Timing
of a Foreign Direct Investment", The Economic
Journal, 91, Mar. 1981, pp.75-87.
━Cavusgi I, S.T. & Nevin, J.R., "Internal Determinants
of Export Marketing Behavior: An Em-pirical Investigation", Journal of Marketing Research, Vol.18, Feb. 1981, pp.114-119.
━Cavusgi I, S.T., "Organization Characteristics
Associated With Export Activity", Journal of
Management Studies, Vol.21, No.1, 1984a.
━Cavusgil, S.T . , "Differences Among Exporting
Firms Based on Their Degree of International ization",
Journal of Business Research, Vol.12,1984b, pp.195-208.
━Child, J . , "Organization Structure,Environment,
and Performance: The Role of Strategic Choice" ,
Sociology, Vol. 6, No. I, pp.1-22.
━Cycert, R.M. & March, J.G., A Behavioral Theory
of the Firm, Englewood Cliffs, NJ: Prentice Hall,1963.
━Daft, R. L., Organization Theory and Design,1989,
3rd ed., St . Paul: West.
━Daniels,John D. & Radebaugh,Lee H., International Business--Environments and Operations, 5th ed., Addison-Wesley Publishing Co., 1989 .
━Diffenbach, John., "Corporate Environmemtal Analysis
In Large Corporations", Long Rang Planning, Vol . 16, No.3, Jun 1983, pp.107-116.
━Duncan, R. B., "Characteristics of organizational
Environments and Perceived Environmental Uncertainty,
Administrative Science Quarterly,1972,Vol . 17, pp.313-327 .
━Eiteman, David K. & Stonehill, Arthur I., Multinational
Business Finance,2nd Ed., Massachusetts,
Addison Wesley Publ ishing Company, 1979, pp.231-236.
━Emery, F. E. & Trist, M. L. , "The Causal Texture
of Environments, 1965, Human Relations, Vol. 18,pp.21-32.
━ErramiIIi, M. Krishna, "The Experience Factor In Foreign Market Entry Behavior of Service Firms", Journal of International Business Studies, Third Quarter, 1991, pp.479-501.
━GhoshaI, s. & Nohria, N.,” InternaI Differencia-tion Within Mul tinational Corporations, Strategic Management JournaI, Vol. 10, pp . 323 - 337 .
━Ghoshal, Sumantra, Kim, Seok Ki, "Building effective
IntelIigence Systems for Competitive Advantage" ,Sloan Management Review, Vol.28, No.1, Fall 1986, pp.49-58 .
━Ghoshal,Sumantra, "Environmental Scanning In Korean Firms: Organizational Isomorphism In Action", Journal of International Business Studies, Vol.19, No.1, Spring 1988, pp.69-86.
━Ginter, Peter M. & Duncan, W. Jack, "Macroenviron mental
Analysis for Strategic Management", Long Range PIanning, VoI . 23 , No.6, Dec 1990, pp . 91 - 102 .
━Ginter, Peter M. & Duncan, W. Jack & Richardson, Woodrow D. & Swayne., Analyzing The Health Care Environment: "You can`t Hit What You Can`t see", HeaIth Care Management Review, VoI. 16, No.4, Fall 1991, pp.35-48.
━Hannan,M.T. & Freeman,J., Organizational Ecology, 1989, Cambridge, MA: Harvard University Press.
Hi II, C.W.L., Hwang, P. & Kim, W.C., "An Eclectie Theory of the Choice of International Entry Mode" , Strategic Management Journal, Vol. 11, 1990, pp.117-128.
━Johanson, J. & wiedersheim-Paul, F., "The International
ization of the Firm--Four Swedish Cases", Journal of Management Studies, Vol.8, No.3, Oct.1975, pp.305-322.
━Juul, M. & Walters, P.G.P . , "The International of
Norwegian Firms--A Study of the U.K. Experience", Management International Review, Vol.27, No.l, 1987, pp.58-66.
━Luoustarinen, R., "Internationalization of the Firm", Helsinki School of Economics, 1980.
━McConnell,J.E.,"The Export Decision: An Empirical Study of Firm Behavior`, Economic Geography, Vol.55, No.3, Jul. 1979, pp.171-183.
━Piercy, N. , "Company Internationalization: Active
and Reactive Exporting", European Journal of ━Marketing, Vol.15, No.3, 1981, pp.26-40.
Lawrence, P. R. & Lorsch, J. W., Organization and Environment,1967,Boston:Harvard University Press.
━Pfeffer, J. & Salancik, g., The External Control of Organizations, 1978, New York: Harper & Row.
━Reid, S.D., "The Decision-maker and Export Entry and Expansion", Journal of International Business Studies, Vol.12, Fall 1981, pp.101-112.
━Robock, S.H. & Simmonds, K., International Business
and Multinational Enterprises, Homewood,M.: Richard D. Irwin, 1989.
━Root, F. R., Entry Strategies for International
Markets, MA: Lexington Books, 1987.
━Root, F. R., "Entering International Markets" in
Handbook of International Management, Edited by
Walter, I. & Murray, T., NY: John Wi ley & Son,1988.
━Rosenzweig, M. Philip, & singh, V. Jitendra, "
Organizational Environments and the Multinational
Enterprise", Academy of Management Review, Vol.
16, No.2, 1991, pp.340-361.
━Rugman, A.M., "A New Theory of the Multinational
Enterprise: International ization Versus Internalization",
Columbia Journal of World Business,
Vol.15, No.1, Spring 1980, pp.23-29.
━Scott, W. R., Organizations: Rational, Natural,
and Open Systems, 1981, Englewood Cliffs, NJ: Prentice-Hall.
━Tompson, J.D., Organizations In Action, 1967, New
York: McGraw-Hill.
━Welch, L.S. & Luostarinen, R., "International ization:
Evolution of a Concept", Journal of General Management, Vol.14, No.2, Winter 1988, pp.34-55.
━Wiedersheim-Paul, F., Olson, H.C. & Welch, L.S., "Pre-export Activity:The First Step in Internationalization", Journal of International Business Studies, Vol.9, Spring/Summer 1978, pp.47-58.		zh_TW