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題名 個人特質與消費者對不同品牌來源國與製造地產品態度之關係
作者 解名禮
XIE, MING-LI
貢獻者 張重昭
解名禮
XIE, MING-LI
日期 1992
1991
上傳時間 2-May-2016 15:12:43 (UTC+8)
摘要 現今多國企業為獲取價格，規避關稅等優勢，並達到國際分工之整體利益極大的情況下，多數均採取海外生產的策略.但這些混血產品，就消費者產品態度上，是否有所差異?
參考文獻 (一) .中文部份:
1.黃俊英，涉入的理論發展與實務應用，管理科學學報，第七卷第一期，民國79 年5 月，第15-26 頁.
2 . 連聰政，不同來源國工業品供應商之形象研究，政治大學企業管理研究所碩士論文，民國77 年7 月.
3. 許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國76 年7 月，第5-23 頁。
4. 楊國樞等，社會及行為科學研究法上下冊，民國79 年9 月13 版

(二)英文部份:
1.Anderson, W. T. and William H. Cunning Han (1972), "Guaging Foreign Promotion," Journal of Advertising Research, Feb. pp.29-34.
2.Bannister, J. P., and J. A. Saunders (1978), "UK Consumers’ Attitude Towards Imports: The Measurement of National Sterotype Image ",European journal of Marketing,12 , 8, pp.29-38.
3.Bass, Frank M.,and W. Wayne Talarzyk (1972),"An Attitude Model for the Study of Brand Perferance" ,journal of Marketing Research, Vol. 4,Feb.pp.93-96.
4.Beckwith, Neil E.,and Bonald.R. Lehmann (1975), " The Importance of Halo Effects in Multi-Attribute Attitude Models", Journal of Marketing Research,Vol.17,August, pp.265-275.
5.Berkwoitz, Eric N.,Roger A. Kerin and Rudelius William, (1989).Marketing, 2nd ed. Richard D. Irwin.
6.Bilkey, Warren J., and Erik Nes (1982), "Country-of-Origin Effects on Product Evaluation", Journal of International Business Studies, Vol .13,Spring/Summer Pp.89-99.
7.Block, Peter H. and Marsha L. Richins(1983), "A Theoretical Model for the Study of Product Importance Perception", Journal of Marketing, Vol. 47 Summer pp.69-81.
8.Cattin, Philippe, Jolibert Alain and Lohnes Colleen (1982),A Cross-Culture Study of "Made In" Concepts" , Journal of International Business Studies, Vol.13 , Winter pp. 131-141.
9.Cordell Victor V.,(1991) "Competitive Context and Price as Moderators of Country of Origin Preferences", JournaI of the Academy of Marketing Science, Vo119, No2 pp123
10.Darson, Andrew R.,and Diane M. Marrison (1983), "Predicting Contraceptive Behavior From Attitudes: A Comparison of Within- Versus Across- Subjects Procedures", Journal of Personality & Social Psychology, Vol. 45, No.5,pp. 997-1009.
11 .Dornoff, Ronard J., Clint B. Tankersley and Gregory P. White (1974), “Consumers` Perception of Impacts", Akron Business and Economic Review, Vol. 5, Summer pp.26-29.
12.Dunn, S. Waston, "Effect of National Identity on Multinational Promotional Strategy in Europe" , Journal of Marketing, (Oct. 1975):50-57.
13.Engel, James F. and Rodder D. Blackwell ( 1982),Consumer Behavior, 4th ed. New York : Dryden Press.
14.Erickson, Gary M., Johny K. Johansson and Paul Chao ((1984) Image Variables in Multi-Attitude Product Evaluations: Country-of-Origion Effects" ,Journal of Consumer Research, Vol. 11, Sep. pp.694-699.
15.Etzel, Michael J. and Bruce J. Walker (1974) , "Advertising Strategy for Foreign Products", Journal of Advertising Research, 14, 3, pp.41-44.
16. Fishbein and Ajzen, Belief, Attitude, Intention and Behavior, pp 6
17.Gaedeke, Ralph(1973), "Consumer Attitudes Toward Products," Made In "Developing Countries", Journal of Marketing Vol. 4-9, No.2, Summer pp.13-24.
18.Graham J. Hooley and David Shipley (1988),"A Method For Modelling Consumer Perceptions of Country of Origin" International Marketing Review Autumn pp67-75.
19.Han C. Min(1989), "Country Image: Halo or Summary Construct?", Journal of Marketing. Vol. 26, May,pp. 222-229.
20.Han C. Min, and Tepstra Vern(1988) ,"Country-of-Origion Effect for Uni-National and Bi-National Products", Journal of International Business Studies, Vol. 19, Summer pp.235-255.
21.Han C.Min (1991),"Testing the Role of Country Image in Consumer Choice Behavior." European journal of Marketing Vol24, NO,6 pp24-40.
22.Hawkins, D. I., R. J. Best and K. A. Coney (1983), Consumer Behavior: Implication for Markting,Strategy Revised ed.Business Publication. Inc, Plano, Texas,pp.448.
23.Johansson, Johnny K. and Hans B. Thorelli(1985), "InternationaI Product Positioning" ,JournaI of International Business Studies, Fall pp.57-75.
24.Johansson, Johany K. and Nebenzahl Israel D. (1986), “Multinational Production: Effect on Brand Value", Journal of International Business Study,Fall pp.101-126.
25.Johansson, Johny K. Susan P. Douglas and Ikujiro Nonaka ,(1985)"Assessing the Impact of Country of Origion on Product Evaluations: A New Methodological Perceptive", Journal of Marketing Research, Vol. 22, Nov. pp.388-396.
26.Kapferfer, Jean-Noel and Gills Laurent(1986)," Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement", Journal of Advertising Research. Vol.25, No.6, pp.48-56.
27.Khanna, Sri Ram(1986), "Asian Companies and the Country Stereotype Paradox: An Empirical Study", Columbia Journal of World Business, 21, 2, Summer pp.29-38.
28.Krugman, Herbert E.(1965), "The Impact on Television Advertising Learning Without lnvolement, "Public Opinion Quarterly, Vol . 29, Fall pp.349-356.
29.Laurent, Gilles and jean-Noel Kapferer(1985), "Measuring Consumer Involvement Profiles" , Journal of Marketing Research, Vol. 12, Feb . pp. 41-53.
30.Lynn W. McGee and Rosann L. Spiro(1991), “Salesperson and Product Country-of-Origin Effects on Attitudes and Intntions to Purchase.” Journal of Business Research. Vol.22 pp21-32
31 .Marjorie, Wall; John Liefeld; Louise A. Heslop,(1991)” Impact of Country-of-Origin Cue on Consumer Judgements in Multi-Cue Situations: A Coveriance Analysis. “Journal of the Academy of Marketing Science Vol.19 No.2 pp105-113, Spring.
32.Monroe, Kent B . (1979), "The Influence of Price Difference and Brand Familiarity on Brand Perference" , Journal of Consumer Research, Vol. 3, June pp.42-49.
33.Nagashima, Akira(1970), "A Comparsion of Japanese and U.S. Attitudes toward Foreign Products", journal of Marketing, Vol. 34, Jan pp.68-74.
34.Nagashima, Akira(1977), "A Comparative "Made In" Product Image Survey Among Japanese Business, Journal of Marketing , July pp.95-100.
35.Narayana, Chern L.(1981), "Aggregate Images of American and Japanese Products: Implications on International Marketing", Columbia Journal of World Business,Vol.16, Summer pp31-35.
36.Ofir, Chezy and Donald R.Lehmann (1986), "Measuring Images of Foreign Products", Coumbia Journal of World Business, Vol.21, Summer pp.105-108.
37.Papadopoulos Nicolas and Louise A. Heslop (1989), "National Stereotypes and Product Evaluations in a Socialist Country " International Marketing Review . Sep .pp33-47.
38.Parameswaran, Ravi Yapark Attila(1987), "A Cross-National Comparison of Consumer Research Measures", Journal of International Business Studies, Spring pp. 35-49.
39.Peter, J . Paul and Jerry C. Olson (1987), Consumer Behavior, Richard D. Irwin , INC ..
40.Petty, Richard E. and John T. Cacioppo(1981), Attitudes and Persuation: Classic and Contemporary Approaches , Dubuque, Iawa Wm C. Brown Co ..
41.Phillip D. White ;Edward W. Cundiff(1978), " Assessing the Quality of industrial products.", Journal of Marketing . Jan. pp80-88.
42.Philips Kolter, Marketing Management Analysis, Planning, Implimentation, and Control 6ed.
43 .Richard Effenson; Janet Wager; Gary Gaeth.(1988)"Evaluating the Effect of Country-of-Origin and the "Made in the U.S.A." Campaign : A Conjoint Approach. " Journal of Retailing,Vol 64,No 1,Spring , pp85-97.
46.Schooler, Robert D.(1965), "product Bias in the Central American Common Markt, " Journal of Marketing Research,Vol.2, Nov.pp.394-397.
47.Schooler, Robert D. and Albert R.Wildt(1968), "Elasticity of Product Bias", Journal of Marketing Research, Vol.5, Feb.pp.78-81.
48.Slama, Mark E. and Armen Tashchian(1985), "Selected Socioeconomic and Demegraphic Characteristics Associated with Purchasing Involvement" , Jorunal of Marketing, Vol 49, Winter ,pp72-82.
49.Sevgin A. Eroglu, Karen A.Machleit(1988), "Effects of Individual and Product-Specific Variables on Utilising Country of Origin as a Product Quality Cue" International Marketing Review Vol6 ,No6 pp27-41
50.Tongberg, R. C.(1972), "An Empirical Study of Relations hips Between Dogmatism and Consumer Attitudes Toward foreign Products", Ph. D. Dissertation, the Pennsylvania States University.
51.Traylor, M. B.(1981), "Product Involvement and Brand Commitment ," Journal of Advertising Research, Vol. 21, No.6,pp 27-33.
52.Tyebjee, Tyzoon T.(1979) "Respones Time, Conflict, and Involvement in Brand Choice, "Journal of Consumer Research, Vol. 6. December pp 259-304.
53.Vaughn, Richard(1986) "How Advertising Works: A Planning Model Revisited," Journal of Advertising Research, Feb.pp 57-66.
54.Wang, Chin-Kang(1978), "The Effect of Foreign, Economics, Political and Cultural Environment on Consumers` Willing-ness to Buy Foreign Products", Ph. D. Dissertation, Texas A & M University,
55. Zaichkowsky, Judith Lynne(1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol.12, Dec.pp341-352.
56.Zajonc, R. 8.(1980), "Feeling and Thinking", Amersician Psy-chologist, Vol. 35, No. 2,Feb. pp151-175.
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004461
資料類型 thesis
dc.contributor.advisor 張重昭zh_TW
dc.contributor.author (Authors) 解名禮zh_TW
dc.contributor.author (Authors) XIE, MING-LIen_US
dc.creator (作者) 解名禮zh_TW
dc.creator (作者) XIE, MING-LIen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-May-2016 15:12:43 (UTC+8)-
dc.date.available 2-May-2016 15:12:43 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:12:43 (UTC+8)-
dc.identifier (Other Identifiers) B2002004461en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89120-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 現今多國企業為獲取價格，規避關稅等優勢，並達到國際分工之整體利益極大的情況下，多數均採取海外生產的策略.但這些混血產品，就消費者產品態度上，是否有所差異?zh_TW
dc.description.tableofcontents 序言
摘要
圖表目次 ........................I
第一章 緒論 ........................I
第一節 研究背景與動機..........................1
第二節 研究目的..........................4
第三節 研究限制..........................5
第二章 文獻探討........................ 7
第一節 態度..........................7
第二節 品牌來源國及製造地訊息..........................10
第三節 國家形象..........................20
第四節 涉入程度..........................21
第五節 消費者的產品知識..........................25
第六節 研究架構..........................26
第七節 研究假設..........................28
第三章 研究設計........................35
第一節 預試..........................35
第二節 問卷設計..........................40
第三節 資料蒐集..........................43
第四節 分析方法..........................44
第四章 研究結果........................45
第一節 研究樣本的特性分析......................... 45
第二節 國家形象.........................52
第三節 品牌來源國及製造地態度.........................53
第四節 產品知識，國家形象，辨別能力，與品牌來源國態度及產品製造地態度在消費者不同涉入程度下模式的探討.........................61
第五節 一般原子筆及手提收錄音機對消費者態度之差異.........................86
第五章 結論與建議 ........................90
第一節 結論.........................90
第二節 對後續研究之建議.........................94
第三節 行銷上的涵意.........................95
參考書目 ........................96
附錄一:預試問卷
附錄二:正式問卷		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004461en_US
dc.title (題名) 個人特質與消費者對不同品牌來源國與製造地產品態度之關係zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) (一) .中文部份:
1.黃俊英，涉入的理論發展與實務應用，管理科學學報，第七卷第一期，民國79 年5 月，第15-26 頁.
2 . 連聰政，不同來源國工業品供應商之形象研究，政治大學企業管理研究所碩士論文，民國77 年7 月.
3. 許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國76 年7 月，第5-23 頁。
4. 楊國樞等，社會及行為科學研究法上下冊，民國79 年9 月13 版

(二)英文部份:
1.Anderson, W. T. and William H. Cunning Han (1972), "Guaging Foreign Promotion," Journal of Advertising Research, Feb. pp.29-34.
2.Bannister, J. P., and J. A. Saunders (1978), "UK Consumers’ Attitude Towards Imports: The Measurement of National Sterotype Image ",European journal of Marketing,12 , 8, pp.29-38.
3.Bass, Frank M.,and W. Wayne Talarzyk (1972),"An Attitude Model for the Study of Brand Perferance" ,journal of Marketing Research, Vol. 4,Feb.pp.93-96.
4.Beckwith, Neil E.,and Bonald.R. Lehmann (1975), " The Importance of Halo Effects in Multi-Attribute Attitude Models", Journal of Marketing Research,Vol.17,August, pp.265-275.
5.Berkwoitz, Eric N.,Roger A. Kerin and Rudelius William, (1989).Marketing, 2nd ed. Richard D. Irwin.
6.Bilkey, Warren J., and Erik Nes (1982), "Country-of-Origin Effects on Product Evaluation", Journal of International Business Studies, Vol .13,Spring/Summer Pp.89-99.
7.Block, Peter H. and Marsha L. Richins(1983), "A Theoretical Model for the Study of Product Importance Perception", Journal of Marketing, Vol. 47 Summer pp.69-81.
8.Cattin, Philippe, Jolibert Alain and Lohnes Colleen (1982),A Cross-Culture Study of "Made In" Concepts" , Journal of International Business Studies, Vol.13 , Winter pp. 131-141.
9.Cordell Victor V.,(1991) "Competitive Context and Price as Moderators of Country of Origin Preferences", JournaI of the Academy of Marketing Science, Vo119, No2 pp123
10.Darson, Andrew R.,and Diane M. Marrison (1983), "Predicting Contraceptive Behavior From Attitudes: A Comparison of Within- Versus Across- Subjects Procedures", Journal of Personality & Social Psychology, Vol. 45, No.5,pp. 997-1009.
11 .Dornoff, Ronard J., Clint B. Tankersley and Gregory P. White (1974), “Consumers` Perception of Impacts", Akron Business and Economic Review, Vol. 5, Summer pp.26-29.
12.Dunn, S. Waston, "Effect of National Identity on Multinational Promotional Strategy in Europe" , Journal of Marketing, (Oct. 1975):50-57.
13.Engel, James F. and Rodder D. Blackwell ( 1982),Consumer Behavior, 4th ed. New York : Dryden Press.
14.Erickson, Gary M., Johny K. Johansson and Paul Chao ((1984) Image Variables in Multi-Attitude Product Evaluations: Country-of-Origion Effects" ,Journal of Consumer Research, Vol. 11, Sep. pp.694-699.
15.Etzel, Michael J. and Bruce J. Walker (1974) , "Advertising Strategy for Foreign Products", Journal of Advertising Research, 14, 3, pp.41-44.
16. Fishbein and Ajzen, Belief, Attitude, Intention and Behavior, pp 6
17.Gaedeke, Ralph(1973), "Consumer Attitudes Toward Products," Made In "Developing Countries", Journal of Marketing Vol. 4-9, No.2, Summer pp.13-24.
18.Graham J. Hooley and David Shipley (1988),"A Method For Modelling Consumer Perceptions of Country of Origin" International Marketing Review Autumn pp67-75.
19.Han C. Min(1989), "Country Image: Halo or Summary Construct?", Journal of Marketing. Vol. 26, May,pp. 222-229.
20.Han C. Min, and Tepstra Vern(1988) ,"Country-of-Origion Effect for Uni-National and Bi-National Products", Journal of International Business Studies, Vol. 19, Summer pp.235-255.
21.Han C.Min (1991),"Testing the Role of Country Image in Consumer Choice Behavior." European journal of Marketing Vol24, NO,6 pp24-40.
22.Hawkins, D. I., R. J. Best and K. A. Coney (1983), Consumer Behavior: Implication for Markting,Strategy Revised ed.Business Publication. Inc, Plano, Texas,pp.448.
23.Johansson, Johnny K. and Hans B. Thorelli(1985), "InternationaI Product Positioning" ,JournaI of International Business Studies, Fall pp.57-75.
24.Johansson, Johany K. and Nebenzahl Israel D. (1986), “Multinational Production: Effect on Brand Value", Journal of International Business Study,Fall pp.101-126.
25.Johansson, Johny K. Susan P. Douglas and Ikujiro Nonaka ,(1985)"Assessing the Impact of Country of Origion on Product Evaluations: A New Methodological Perceptive", Journal of Marketing Research, Vol. 22, Nov. pp.388-396.
26.Kapferfer, Jean-Noel and Gills Laurent(1986)," Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement", Journal of Advertising Research. Vol.25, No.6, pp.48-56.
27.Khanna, Sri Ram(1986), "Asian Companies and the Country Stereotype Paradox: An Empirical Study", Columbia Journal of World Business, 21, 2, Summer pp.29-38.
28.Krugman, Herbert E.(1965), "The Impact on Television Advertising Learning Without lnvolement, "Public Opinion Quarterly, Vol . 29, Fall pp.349-356.
29.Laurent, Gilles and jean-Noel Kapferer(1985), "Measuring Consumer Involvement Profiles" , Journal of Marketing Research, Vol. 12, Feb . pp. 41-53.
30.Lynn W. McGee and Rosann L. Spiro(1991), “Salesperson and Product Country-of-Origin Effects on Attitudes and Intntions to Purchase.” Journal of Business Research. Vol.22 pp21-32
31 .Marjorie, Wall; John Liefeld; Louise A. Heslop,(1991)” Impact of Country-of-Origin Cue on Consumer Judgements in Multi-Cue Situations: A Coveriance Analysis. “Journal of the Academy of Marketing Science Vol.19 No.2 pp105-113, Spring.
32.Monroe, Kent B . (1979), "The Influence of Price Difference and Brand Familiarity on Brand Perference" , Journal of Consumer Research, Vol. 3, June pp.42-49.
33.Nagashima, Akira(1970), "A Comparsion of Japanese and U.S. Attitudes toward Foreign Products", journal of Marketing, Vol. 34, Jan pp.68-74.
34.Nagashima, Akira(1977), "A Comparative "Made In" Product Image Survey Among Japanese Business, Journal of Marketing , July pp.95-100.
35.Narayana, Chern L.(1981), "Aggregate Images of American and Japanese Products: Implications on International Marketing", Columbia Journal of World Business,Vol.16, Summer pp31-35.
36.Ofir, Chezy and Donald R.Lehmann (1986), "Measuring Images of Foreign Products", Coumbia Journal of World Business, Vol.21, Summer pp.105-108.
37.Papadopoulos Nicolas and Louise A. Heslop (1989), "National Stereotypes and Product Evaluations in a Socialist Country " International Marketing Review . Sep .pp33-47.
38.Parameswaran, Ravi Yapark Attila(1987), "A Cross-National Comparison of Consumer Research Measures", Journal of International Business Studies, Spring pp. 35-49.
39.Peter, J . Paul and Jerry C. Olson (1987), Consumer Behavior, Richard D. Irwin , INC ..
40.Petty, Richard E. and John T. Cacioppo(1981), Attitudes and Persuation: Classic and Contemporary Approaches , Dubuque, Iawa Wm C. Brown Co ..
41.Phillip D. White ;Edward W. Cundiff(1978), " Assessing the Quality of industrial products.", Journal of Marketing . Jan. pp80-88.
42.Philips Kolter, Marketing Management Analysis, Planning, Implimentation, and Control 6ed.
43 .Richard Effenson; Janet Wager; Gary Gaeth.(1988)"Evaluating the Effect of Country-of-Origin and the "Made in the U.S.A." Campaign : A Conjoint Approach. " Journal of Retailing,Vol 64,No 1,Spring , pp85-97.
46.Schooler, Robert D.(1965), "product Bias in the Central American Common Markt, " Journal of Marketing Research,Vol.2, Nov.pp.394-397.
47.Schooler, Robert D. and Albert R.Wildt(1968), "Elasticity of Product Bias", Journal of Marketing Research, Vol.5, Feb.pp.78-81.
48.Slama, Mark E. and Armen Tashchian(1985), "Selected Socioeconomic and Demegraphic Characteristics Associated with Purchasing Involvement" , Jorunal of Marketing, Vol 49, Winter ,pp72-82.
49.Sevgin A. Eroglu, Karen A.Machleit(1988), "Effects of Individual and Product-Specific Variables on Utilising Country of Origin as a Product Quality Cue" International Marketing Review Vol6 ,No6 pp27-41
50.Tongberg, R. C.(1972), "An Empirical Study of Relations hips Between Dogmatism and Consumer Attitudes Toward foreign Products", Ph. D. Dissertation, the Pennsylvania States University.
51.Traylor, M. B.(1981), "Product Involvement and Brand Commitment ," Journal of Advertising Research, Vol. 21, No.6,pp 27-33.
52.Tyebjee, Tyzoon T.(1979) "Respones Time, Conflict, and Involvement in Brand Choice, "Journal of Consumer Research, Vol. 6. December pp 259-304.
53.Vaughn, Richard(1986) "How Advertising Works: A Planning Model Revisited," Journal of Advertising Research, Feb.pp 57-66.
54.Wang, Chin-Kang(1978), "The Effect of Foreign, Economics, Political and Cultural Environment on Consumers` Willing-ness to Buy Foreign Products", Ph. D. Dissertation, Texas A & M University,
55. Zaichkowsky, Judith Lynne(1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol.12, Dec.pp341-352.
56.Zajonc, R. 8.(1980), "Feeling and Thinking", Amersician Psy-chologist, Vol. 35, No. 2,Feb. pp151-175.		zh_TW