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題名 特許加盟體系管理與控制之研究
作者 王德業
WANG, DE-YE
貢獻者 洪順慶
王德業
WANG, DE-YE
日期 1992
1991
上傳時間 2-May-2016 15:13:08 (UTC+8)
摘要 零售服務業的連鎖經營，其基本原因是追求規模經濟的利益。一般來說，加盟的型態較直營有潛在利益，因為資金負擔較輕，且擴張速度較快。國內的加盟體系以批發整合的自願加盟體系不多，而以特許加盟為多；特許加盟的授權者，對加盟者的管理與控制方式通常兼具了「產品--商標特許權」和「企業經營模式特許權」的特性，各體系有不同程度的控制水準。管理與控制在連鎖加盟經營非常重要，因為一致的營運是連鎖體系成功的基礎，特許加盟體系中控制問題影響成敗甚大。
參考文獻 中文部分
王聰叡(民73) ，「連鎖經營之規模經濟利益研究」，國立政治大學企業管理研究所碩士論文
李長政(民74) ，「配銷道路滿意水準之研究」，國立政治大學企業管理研究所碩士論文
李枝璧(民73)，「連鎖體系零售商甄選作業及評估因素之比較」，國立台灣大學商學研究所碩士論文
李銘哲(民71) ，「行銷權力之衝突分析」，國立政治大學企業管理研究所碩士論文
林加添(民69) ，「特許經銷制度之研究」，國立成功大學工業管理研究所碩士論文
林娟娟(民79) ，「影響連鎖經營型態之因素--我國零售業之實證研究」，國立中興大學企業管理研究所碩士論文
林進興(民78) ，「國外行銷通路衝突之控制與管理--歐美電腦市場之比較」，國立台灣大學商學研究所碩士論文
林進富(民78) ，「供應商運用權力基礎對其權力大小、中間商滿足程度與道路衝突影響之研究」，大同工學院事業經營研究所碩士論文
洪順慶(民69) ，「我國大貿易商行銷道路系統之研究」，國立政治大學企業管理研究所碩士論文
張翠玲(民80) ，「連鎖加盟體系總公司控制力之探討--特許加盟與自願加盟之比較」，國立中興大學企業管理研究所碩士論文
張德元(民73) ，「連鎖經營之營運策略研究」，國立政治大學企業管理研究所碩士論文
黃俊英(民72) ，「特許經銷制度的建立與管理」，現代管理月刊，民國72年7月號
梁昇玉(民74) ，「汽車經銷通路的權力和衝突」，國立政治大學企業管理研究所碩士論文
陳永濱(民77)，「通路成員滿意水準與通路績效之研究- -食品批發商之個案研究」，淡江大學管理科學研究所碩士論文
趙義隆(民72) ，「國產小汽車代理制與經銷商通路力量之比較」，國立台灣大學商學研究所碩士論文
鄭基正(民77)，「我國各外銷市場之通路策略比較研究--電工器材業國立政治大學國貿研究所碩士論文
賴鑫奎(民70)，「對經銷商管理與控制之研究--以台灣家電業為例」國立政治大學企業管理研究所碩士論文
戴鴻志(民78) ，「個人電腦產道路權力關係之研究」，淡江大學管理科學研究所碩士論文
蔡明修(民80) ，「供應商權力塑造之研究- -台灣地區個人電腦業之實證」，國立中興大學企業管理研究所碩士論文

英文部分
Anderson. James C. and James A. Narus(1990)," A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54 (January), 42-58
Anderson,Erin , Leonard M.Lodish, and Barton A. Weitz(1987), "Resource Allocation Behavior in Conventional Channels." Journal of marketing Research, 24(February), 85-97
Bennett. Peter D. (1988), Marketing, McGraw-Hill Book Co.
Brown. James R.,Robert F.Lusch and Darrel D. Muehling(1983)."Conflict and Power-Dependence Relations in Retailer-Supplier Channels," Journal of Retailing, 59(No.4 Winter), 53-79
Diamond. Jay and Gerald Pintel (1988), Principles of Marketing, Prentice-Hall, Englewood Cliffs, New Jersey
El-Ansary, Adel I. and Louis W. Stern(1972), "Power Measurement in the Distribution Channel," Jaurnal of Marketing Reserach. 9 (February) ,47-52
Eliashberg, Jehoshua and Donald A. Michie(}984) ,"Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study," Jaurnal of Marketing Resera,ch. 21 (February) 75-88
Etgar. Michael(1976) , "Channel Domination and Countervailing Power in Distributive Channels. "Journal of Marketing Research,13 (Ausest). 254-262.
Etgar, Michael (1977), "Channel Environment and Channel Leadership,"Journal of Marketing Research,14(February) ,69-76.
Etgar, Michael(1978),"Intrachannel Confict and Use of Power," Journal of Marketing Research,15(May) ,273-274.
Etgar, Michael (1979), "Sources and Types of Intrachannel Conflict" Journal of Retailing, Vo I. 55 (Spring), 76-78
Fazier, Gary L. (1983), "On the Measurement of Interfirm Power in channels of Distribution," Journal of Marketing Research, 20 (May), 158-166
Frazier, Gary L. and John O. Summers(1984) ,"Interfirm Influence Strategies and Their Application within Distribution Channels," Journal of Marketing, 48(Summer), 43-55
Frazier, Gary L. and John O. Summers(1986)," Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution," Journal of Marketing Research, 23(May), 169-176
Frazier, Gary L., James D. Gill and Sudhir H. Kale(1989)," Dealer Dependency Levels and Reciprocal Actions in a Channel of Distribution in a Developing Coyntry," Journal of Marketing 53 (January) ,50-70
Gaski, John F. (1984), "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing,48(Summer),9-29
Gaski, John F. and John R. Nevin(1985) ," The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel," Journal of Marketing Research, 22(May), 130-142
Gaski, John F. (1986). "Interrelations Among a Channel Entity`s Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources," Journal of Marketing Research,23(February) ,62-77
Hunt, A. Kenneth, John T. Mentzer and Jeffrey E. Danes (1987), "The Effect of Power Sources on Compliance in a Channel of Distribution: A Causal Model," Journal of Business Research ,15,377-395
Hunt, Shelby D. and John R. Nevin(1974), "Power in a Channel of Distribution: Source and Consequences," Journal of Marketing Research, 11 (May), 186-193.
Justis and Judd(1986), "Master Franchising: A New Look," Journal of Small Business Management, July, 16-21
Justis and Judd(1989) ,Franchising, Cincinnati Ohio ,South-Western Publishing Co.
Kale,Sudhir H. (1986), "Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country, "Journal of Marketing Research, 23(November), . 387-393
Knight , Rrssell M. (1986)" Franchising from the Franchisor and Franchisee Points of View," Journal of Small Business Management, July, 8-15
Kotler, Philip(198?). Principles of Marketing, Prentice-Hall, Englewood Cliffs, New Jersey
Kotler, Philip(1988), Marketing Management-Analysis, Planning, Implementation, and Control, Prentice-Hall, Englewood Cliffs, New Jersey
Lusch, Robert F. (976), "Sources of Power: Their Impact on Intrachannel Conflict, "Journaal and Marketing Research, 13 (November) ,382-390
McCammon,Bery C.Jr. (1970),"Perspectives for Distribution Programming," in Louis P.Mucklin (ed.),Vertical Marketing Systems (Glenview, IIl.: Scott, Foresman and Co.), P.43
Peterson, Alden and Rajiv P. Dant(1990)," Perceived Advantages of the Franchise Option From the Franchisee Perspective: Empircal Insights From a Service Franchise," Journal of Small Business Management, July, 46-61
Phillips, Lynn W. (1981), "Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing," Journal of f4arketing Reasearch, 18, (November) 395-415
Schul, Patrick L., Taylor E. Little,JR. and William M. Pride(1985) ,"Channel Climate: Its Impact on Channel Members` Satisfaction" Journal of Retailing, 61 (Summer), 9-38
Schul. Patrick L. and Emin Babakus(1988), "An Examination of the Interfirm Power-Conflict Relationship: The Intervening Role of the Channel Decision Structure," Journal of Retailing, 64 (No.4 Winter), 381-403
Sibley,Stanley D. and Donald A. Michie(1982), "An Exploratory Investigation of Cooperation in a Franchise Channel," Journal of Retailing .58(Winter), 22-45
Skinner. J.Steven and Joseph P. Guiltinan(1985). "Perceptions of Channel Control," Journal of Retailing, 61 (Winter). 65-88
Stern, Louis W. and Adel I. El-Ansary(1988), Marketing Channels Printice-Hall International, Inc .
Stern, Louis W. and Torger Reve (1980), "Distribution Channels as Political Economies: A Framework for Comparative Analysis." Journal of Marketing, 44(Summer) .52-64
lJithane, Sirinimal (1991), "Franchising and Franchesee Behavior: An Examination of Opinions. Personal Characteristics. and Motives of Canadian Franchisee Entrepreneurs." Journal of Small Business Management. Jan, Vol.29. No.1. 22-29
描述 碩士
國立政治大學
企業管理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004471
資料類型 thesis
dc.contributor.advisor 洪順慶zh_TW
dc.contributor.author (Authors) 王德業zh_TW
dc.contributor.author (Authors) WANG, DE-YEen_US
dc.creator (作者) 王德業zh_TW
dc.creator (作者) WANG, DE-YEen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-May-2016 15:13:08 (UTC+8)-
dc.date.available 2-May-2016 15:13:08 (UTC+8)-
dc.date.issued (上傳時間) 2-May-2016 15:13:08 (UTC+8)-
dc.identifier (Other Identifiers) B2002004471en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89130-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description.abstract (摘要) 零售服務業的連鎖經營，其基本原因是追求規模經濟的利益。一般來說，加盟的型態較直營有潛在利益，因為資金負擔較輕，且擴張速度較快。國內的加盟體系以批發整合的自願加盟體系不多，而以特許加盟為多；特許加盟的授權者，對加盟者的管理與控制方式通常兼具了「產品--商標特許權」和「企業經營模式特許權」的特性，各體系有不同程度的控制水準。管理與控制在連鎖加盟經營非常重要，因為一致的營運是連鎖體系成功的基礎，特許加盟體系中控制問題影響成敗甚大。zh_TW
dc.description.tableofcontents 第一章 結論......................... 1
第一節 研究背景與動機.........................1
第二節 研究目的......................... 5
第二章 文獻探討......................... 7
第一節 連鎖經營與特許加盟制度......................... 8
第二節 通路權力的理論.........................16
第三節 權力來源與通路權力.........................25
第四節 通路控制與權力的衡量.........................39
第五節 通路衝突與滿意.........................44
第三章 研究架構與研究方法......................... 52
第一節 研究架構.........................52
第二節 變數衡量.........................59
第三節 研究程序......................... 63
第四節 研究設計......................... 65
第四章 資料分析與討論......................... 77
第一節 樣本體系的個案介紹......................... 77
第二節 樣本結構、經營分析和加盟體系的營運......................... 88
第三節 影響控制水準之因素.........................113
第四節 影響衝突強度之因素......................... 126
第五章 結論與建議.........................138
參考文獻......................... 146
附錄 研究問卷......................... 153		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004471en_US
dc.title (題名) 特許加盟體系管理與控制之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分
王聰叡(民73) ，「連鎖經營之規模經濟利益研究」，國立政治大學企業管理研究所碩士論文
李長政(民74) ，「配銷道路滿意水準之研究」，國立政治大學企業管理研究所碩士論文
李枝璧(民73)，「連鎖體系零售商甄選作業及評估因素之比較」，國立台灣大學商學研究所碩士論文
李銘哲(民71) ，「行銷權力之衝突分析」，國立政治大學企業管理研究所碩士論文
林加添(民69) ，「特許經銷制度之研究」，國立成功大學工業管理研究所碩士論文
林娟娟(民79) ，「影響連鎖經營型態之因素--我國零售業之實證研究」，國立中興大學企業管理研究所碩士論文
林進興(民78) ，「國外行銷通路衝突之控制與管理--歐美電腦市場之比較」，國立台灣大學商學研究所碩士論文
林進富(民78) ，「供應商運用權力基礎對其權力大小、中間商滿足程度與道路衝突影響之研究」，大同工學院事業經營研究所碩士論文
洪順慶(民69) ，「我國大貿易商行銷道路系統之研究」，國立政治大學企業管理研究所碩士論文
張翠玲(民80) ，「連鎖加盟體系總公司控制力之探討--特許加盟與自願加盟之比較」，國立中興大學企業管理研究所碩士論文
張德元(民73) ，「連鎖經營之營運策略研究」，國立政治大學企業管理研究所碩士論文
黃俊英(民72) ，「特許經銷制度的建立與管理」，現代管理月刊，民國72年7月號
梁昇玉(民74) ，「汽車經銷通路的權力和衝突」，國立政治大學企業管理研究所碩士論文
陳永濱(民77)，「通路成員滿意水準與通路績效之研究- -食品批發商之個案研究」，淡江大學管理科學研究所碩士論文
趙義隆(民72) ，「國產小汽車代理制與經銷商通路力量之比較」，國立台灣大學商學研究所碩士論文
鄭基正(民77)，「我國各外銷市場之通路策略比較研究--電工器材業國立政治大學國貿研究所碩士論文
賴鑫奎(民70)，「對經銷商管理與控制之研究--以台灣家電業為例」國立政治大學企業管理研究所碩士論文
戴鴻志(民78) ，「個人電腦產道路權力關係之研究」，淡江大學管理科學研究所碩士論文
蔡明修(民80) ，「供應商權力塑造之研究- -台灣地區個人電腦業之實證」，國立中興大學企業管理研究所碩士論文

英文部分
Anderson. James C. and James A. Narus(1990)," A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54 (January), 42-58
Anderson,Erin , Leonard M.Lodish, and Barton A. Weitz(1987), "Resource Allocation Behavior in Conventional Channels." Journal of marketing Research, 24(February), 85-97
Bennett. Peter D. (1988), Marketing, McGraw-Hill Book Co.
Brown. James R.,Robert F.Lusch and Darrel D. Muehling(1983)."Conflict and Power-Dependence Relations in Retailer-Supplier Channels," Journal of Retailing, 59(No.4 Winter), 53-79
Diamond. Jay and Gerald Pintel (1988), Principles of Marketing, Prentice-Hall, Englewood Cliffs, New Jersey
El-Ansary, Adel I. and Louis W. Stern(1972), "Power Measurement in the Distribution Channel," Jaurnal of Marketing Reserach. 9 (February) ,47-52
Eliashberg, Jehoshua and Donald A. Michie(}984) ,"Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study," Jaurnal of Marketing Resera,ch. 21 (February) 75-88
Etgar. Michael(1976) , "Channel Domination and Countervailing Power in Distributive Channels. "Journal of Marketing Research,13 (Ausest). 254-262.
Etgar, Michael (1977), "Channel Environment and Channel Leadership,"Journal of Marketing Research,14(February) ,69-76.
Etgar, Michael(1978),"Intrachannel Confict and Use of Power," Journal of Marketing Research,15(May) ,273-274.
Etgar, Michael (1979), "Sources and Types of Intrachannel Conflict" Journal of Retailing, Vo I. 55 (Spring), 76-78
Fazier, Gary L. (1983), "On the Measurement of Interfirm Power in channels of Distribution," Journal of Marketing Research, 20 (May), 158-166
Frazier, Gary L. and John O. Summers(1984) ,"Interfirm Influence Strategies and Their Application within Distribution Channels," Journal of Marketing, 48(Summer), 43-55
Frazier, Gary L. and John O. Summers(1986)," Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution," Journal of Marketing Research, 23(May), 169-176
Frazier, Gary L., James D. Gill and Sudhir H. Kale(1989)," Dealer Dependency Levels and Reciprocal Actions in a Channel of Distribution in a Developing Coyntry," Journal of Marketing 53 (January) ,50-70
Gaski, John F. (1984), "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing,48(Summer),9-29
Gaski, John F. and John R. Nevin(1985) ," The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel," Journal of Marketing Research, 22(May), 130-142
Gaski, John F. (1986). "Interrelations Among a Channel Entity`s Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources," Journal of Marketing Research,23(February) ,62-77
Hunt, A. Kenneth, John T. Mentzer and Jeffrey E. Danes (1987), "The Effect of Power Sources on Compliance in a Channel of Distribution: A Causal Model," Journal of Business Research ,15,377-395
Hunt, Shelby D. and John R. Nevin(1974), "Power in a Channel of Distribution: Source and Consequences," Journal of Marketing Research, 11 (May), 186-193.
Justis and Judd(1986), "Master Franchising: A New Look," Journal of Small Business Management, July, 16-21
Justis and Judd(1989) ,Franchising, Cincinnati Ohio ,South-Western Publishing Co.
Kale,Sudhir H. (1986), "Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country, "Journal of Marketing Research, 23(November), . 387-393
Knight , Rrssell M. (1986)" Franchising from the Franchisor and Franchisee Points of View," Journal of Small Business Management, July, 8-15
Kotler, Philip(198?). Principles of Marketing, Prentice-Hall, Englewood Cliffs, New Jersey
Kotler, Philip(1988), Marketing Management-Analysis, Planning, Implementation, and Control, Prentice-Hall, Englewood Cliffs, New Jersey
Lusch, Robert F. (976), "Sources of Power: Their Impact on Intrachannel Conflict, "Journaal and Marketing Research, 13 (November) ,382-390
McCammon,Bery C.Jr. (1970),"Perspectives for Distribution Programming," in Louis P.Mucklin (ed.),Vertical Marketing Systems (Glenview, IIl.: Scott, Foresman and Co.), P.43
Peterson, Alden and Rajiv P. Dant(1990)," Perceived Advantages of the Franchise Option From the Franchisee Perspective: Empircal Insights From a Service Franchise," Journal of Small Business Management, July, 46-61
Phillips, Lynn W. (1981), "Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing," Journal of f4arketing Reasearch, 18, (November) 395-415
Schul, Patrick L., Taylor E. Little,JR. and William M. Pride(1985) ,"Channel Climate: Its Impact on Channel Members` Satisfaction" Journal of Retailing, 61 (Summer), 9-38
Schul. Patrick L. and Emin Babakus(1988), "An Examination of the Interfirm Power-Conflict Relationship: The Intervening Role of the Channel Decision Structure," Journal of Retailing, 64 (No.4 Winter), 381-403
Sibley,Stanley D. and Donald A. Michie(1982), "An Exploratory Investigation of Cooperation in a Franchise Channel," Journal of Retailing .58(Winter), 22-45
Skinner. J.Steven and Joseph P. Guiltinan(1985). "Perceptions of Channel Control," Journal of Retailing, 61 (Winter). 65-88
Stern, Louis W. and Adel I. El-Ansary(1988), Marketing Channels Printice-Hall International, Inc .
Stern, Louis W. and Torger Reve (1980), "Distribution Channels as Political Economies: A Framework for Comparative Analysis." Journal of Marketing, 44(Summer) .52-64
lJithane, Sirinimal (1991), "Franchising and Franchesee Behavior: An Examination of Opinions. Personal Characteristics. and Motives of Canadian Franchisee Entrepreneurs." Journal of Small Business Management. Jan, Vol.29. No.1. 22-29		zh_TW